Any type of business requires careful planning.
Therefore, the company can develop all kinds of business plans: for a functioning or only anticipated production, a business plan for an investment project, and others.
A business plan is prepared for internal use and the implementation of the external goals of the company. An investment plan is a clearly formulated document that argues the viability and profitability of an investment project, indicators of its profitability and its focus. It analyzes potential problems, describes the main details of a commercial enterprise, as well as possible solutions to possible problems with the help of a planned project.
The business plan of the investment project determines the possibilities of development of production, ways to promote a new product on the market, the cost of goods and the main material results of the enterprise. Risk areas are also identified and ways to reduce them are proposed.
The investment plan should be short, but the most important aspects of the business should be included. A volume of 15-20 pages is considered ideal. In some cases, a larger business plan of at least 50 pages is required. In any case, the structure of the business plan of the investment project should contain only the most important information.
The business plan of the investment project should be an objective analysis based on real well-studied assumptions. At the same time, there should be links to industry documents and sources, the results of surveys and final conclusions of persons who will be involved in the development of the company.
The investment plan should convince future investors that company leaders are able to achieve their goals. In doing so, a detailed technical description of processes, products and operations should be avoided. The project plan should be complete, but at the same time simple and clear, it is necessary to use generally established terms.
If the company needs to attract additional capital from venture firms and investment companies, then the project plan acts as a business card for it.
The main objective of the investment plan, so that the potential lender wants to get acquainted with its contents, which will allow company managers to take further actions.
Each company develops its own structure of the business plan of the investment project, depending on the direction of the business, its features and individual requirements of investors. That is, the investment plan of production will differ from the plan of the enterprise in the service sector. In addition, the internal plan will also differ from the plan drawn up to attract financial resources from the outside.
But, there are key points that should be disclosed in any business plan, regardless of its goals and focus.
- the accuracy of the definition of the business concept, it is necessary to disclose what the company does;
- the main goals of the company;
- tactics and strategies that can help the company achieve its goals;
- the size of the required financial investments in the company, a clear justification for what the received funds will be spent on;
- An approximate plan for the return of funds to investors and creditors;
Also, the project plan must necessarily include a discussion of the potential risks of the project, otherwise investor confidence will be seriously undermined if they learn about risks and problems from outside, and not from you.
No less significant in the development of an investment business plan is the exercise of control over the project implementation process. Control includes a set of accurate indicators, the systematic nature of their assessment, the size of the maximum possible threshold values and deviations, and the performers responsible for the implementation of the project.
