Today, the salad business is quite new. This direction is considered to be very attractive, since this product is in great demand among consumers.
Prospects
Salad business is a highly profitable business. The value of this indicator reaches forty to sixty percent. The cost of salad compared to its retail price allows you to get a decent profit.
The growth rates of this market are also impressive. A growing number of buyers prefer not to stand in the kitchen to prepare a particular dish, but to purchase a ready-made salad. By organizing a business in salads, you can get a steady income by selling quality products.
Currently, the annual turnover of this business in the Russian Federation is four hundred million dollars. However, the market is not completely filled in spite of the fact that large salad producers in Moscow and other Russian megacities work.
In this industry, turnover of funds is increasing annually by an average of twenty-five percent. If you decide to create your own salad business, it’s best not to hesitate for a long time.
Main buyers
Among the consumers of ready-made salads, two categories are distinguished. The first of them include bachelors, if they are actively working. Such people have no time and desire to cook for themselves. They just buy salads in supermarkets and other retail outlets.
The second category of consumers includes women who also work hard, or maybe just do not like to cook. Recently, a third group of such consumers has begun to stand out. It includes clerks who purchase salads as a complement to lunch.
The first steps
In order to organize a business on salads, you will need the following:
- a room in which there is water and electricity;
- a set of necessary equipment;
- the staff, including the employee for the preparation of salads, as well as the seller.
Particular attention will need to be paid to the choice of premises. It must be clean to meet the stringent requirements of the SES. For this purpose, a room in the dining room or at the grocery enterprise may be rented.
Workshop and dishes based on original recipes are subject to mandatory certification. It will have to spend several months and pay about five hundred dollars. This option is chosen by one who does not have significant cash capital to start.
Equipment
Depending on the planned volume of salad production, it will be necessary to select special machines. If your workshop will produce over five tons of products, you will need to purchase an industrial line. For such equipment, the minimum price is one hundred thousand dollars.
Mechanized lines allow you to carry out the entire cycle of preparation (with packaging) of finished products.
In the event that at the initial stage of the project the production will produce up to five tons per month, the acquisition of a minimum amount of equipment will be sufficient. This list should include food processors, as well as a meat grinder and refrigerators, dishes, knives and other kitchen utensils.
Raw materials
The salad production business will become successful if the products of the workshop are of high quality and excellent taste. This can be achieved if the recipes are followed. An important factor will be the use of quality raw materials, which is most profitable to buy from farmers or from trusted suppliers.
Staff
Opening a workshop with a productivity of one hundred kilograms of lettuce per shift, you will need to recruit the appropriate staff. It should include a director who deals with general management and sales of goods, and a cook. In order for the goods to be produced smoothly, two shifts of twelve hours should be organized. Three of them must work on each of them, except the eldest. Each of them is required to have sanitary book.
Range
The shop on which salads are made should produce at least twenty of their types. At the same time, the assortment should be constantly updated. It is important not to forget about the changes due to the change of seasons. For example, in summer, light salads are the most popular. In winter, on the contrary.
The assortment should contain salads that are always in consumer demand. So, up to forty percent of sales belong to "Herring under a fur coat", "Mimose" and "Olivier". Korean salads are also popular. They account for twenty-five percent of sales of similar products. It is advantageous to produce salads that are formulated with low-cost ingredients. Such products have a guaranteed sixty percent profitability.
Sales
When organizing small production, the sale of products is possible only through supermarkets selling products. These stores willingly enter into contracts with suppliers of salads.
If production is established in large volumes, then you will need to look for additional distribution channels. For example, customers can order salads over the phone. It is also possible to organize your own points of sale.
Advertising
In the event that your products will be sold through distribution networks, additional information for buyers, as a rule, is not needed. From time to time, you just have to run a small volume advertising on the radio. This will increase sales. It is important to focus on the environmental friendliness and quality of your products.
Korean salads
Almost no meal is complete without original spicy salads. We borrowed their recipe from the Koreans. This is not only a great appetizer, but also an independent dish.
Business in Korean salads is a profitable and promising business. Starting capital required for the implementation of this project will be from ten to twelve thousand dollars. The production of 4-5 tons of salads (monthly) will require a room with water supply, sewage and good sanitary conditions. The area of the workshop should be at least 150-200 square meters.
In accordance with the technological process, you will need to purchase special equipment. How are Korean salads prepared? At the initial stage, raw materials are prepared. Vegetables are washed under running water. Next, a machine is used for cleaning root crops. With its help, the skin is removed from vegetables. Then, the process of shredding the prepared raw materials is carried out.
In this case, a root cutter equipped with a special nozzle is used. Next, you need a digester. It prepares the fill, which is a combination of vinegar, vegetable oil, caraway seeds, salt and a mixture of spices. All ingredients are heated to ninety degrees. Vegetables are placed in plastic buckets and poured with prepared mixture. After aging for a day, the packaging machine prepares the finished product.
