For many years, the flower business has been in the top five leading areas of private enterprise around the world. The relevance of flower bouquets and compositions always remains. After all, regardless of what time of year it is on the street, there are always reasons to make a gift in the form of a bouquet of delicate, beautiful and fragrant flowers, whether it’s a birthday, Valentine’s day, March 8, the period of school exams, September 1, a wedding, a date, meeting, seeing off or a desire to make a loved one an unexpected surprise.
So, you decided to open your flower business where to start this article will tell.
It must be clearly understood that flowers are a short-lived product, and our initial task is to sell it as soon as possible.
So that your company does not burn out and begins to generate income after a year of existence, you need to develop your own business plan for the flower shop and follow each item. It is important to take into account so many points.
How to start a business
Firstly, you must register your company as a legal entity or obtain a certificate of an individual entrepreneur (simply IP). When registering, special difficulties should not arise, the most important thing is that your documents are in order. The tax authorities should file:
- statements from the founder;
- organization charter and memorandum of association;
- certificate that you paid the state fee.
Secondly, you need to find a suitable place of trade. It can be a market tent or a stall, a pavilion or a large store, it all depends on your material capabilities. If you have a small starting capital that will not allow you to buy a specialized store, then it is better to rent a street tent first. It is very important that the selected place has a large cross. When renting small stalls and tents, you should not buy goods in a huge assortment, it is better to bet on the most persistent flowers with a maximum shelf life, such as chrysanthemums, roses, carnations. Moody and finicky varieties of flowers should not be purchased due to the fact that in the tent you will not be able to install special equipment (air conditioning or a refrigerator) and the flowers will quickly wither. Do not forget about the variety of packaging.
If you have the opportunity to buy or rent a large pavilion or store, you should never skimp on equipment. Thanks to him, you can form a huge assortment of all kinds of colors. In addition, it will be possible to organize sale of indoor plants and various attributes for them (ceramic pots, top dressing, fertilizers, etc.)
The third important step in organizing a flower business is to find a reliable supplier. If you are a large seller, who has a large flower shop and a whole staff of florists, then you will certainly be buying flowers abroad. Russian wholesale suppliers make a big markup, so when buying a large batch of flowers it will be cheaper to turn to Dutch auctions. But if you have a small business and you just rent a stall, then it makes no sense to buy flowers abroad. It will be much easier to contact local wholesalers.
Thus, when drawing up a business plan for a flower shop, the main costs will be:
| The cost of registration with the tax office | About 1000 rub |
| Rent a market tent or pavilion | From 5000 rubles per month |
| The average cost of one batch of flowers (20 pieces) | About 2000 rub. |
Equipment purchase |
|
| Air conditioning | From 5000 rub |
| Fridge | From 28000 rub |
| Thermal curtain | From 10000 rub. |
| Table for the florist | From 5000 rub. |
| Necessary equipment and accessories | From 20,000 rub. |
| Salaries to sellers and florists | negotiable |
Staff recruitment.
It is from the workers that most of the income of the flower business will depend. If you have a salon, especially all the employees of your store should be professional florists. Attracting a good specialist in the design of bouquets will increase the level of your flower business. Finding a qualified, really talented flower designer is difficult and very expensive. Therefore, it is better to improve the skills of their employees.
Additional services
Do not forget that by offering additional services to your customers, you create successful competition for other stores and get additional benefits. Usually, the additional service is not too diverse and limited
- flower delivery:
- order and flower delivery by phone and the Internet;
- making wedding bouquets;
- compilation of various compositions;
- registration of various events (weddings, anniversaries, promotions).
Unleash your imagination, maybe you can come up with some kind of zest in your flower business.
