To start a business, a lot of investment is required. However, recently a new line of business has appeared - franchising. This allows you to start an entrepreneurial activity with minimal investment. Which niche to choose? Fashionable clothes are always in demand, especially youth. If you need a stable income, then you should think about opening an inexpensive, but branded boutique. The Bershka franchise is especially popular in Russia.
What is this brand
The company "Bershka" began its activities in 1998. The brand was created by Inditex Group Corporation, headed by Amancio Ortega Gaona. The main direction of the company is youth fashion clothes. Franchise "Bershka" gradually conquered the market. Boutiques of this company appeared in Amsterdam, Paris, Barcelona and Milan. After all, the clothes corresponded to the latest fashion trends.
That is how the network of outlets was created. All clothing of this brand is of high quality and low cost. It is worth noting that the company does not copy models of more popular and expensive brands. Each product is created on the basis of all the latest fashion trends. Initially, the style was exclusively street. Today, the brand’s collections are complemented by more elegant models.
Brand geography
The debut of the company was the fall-winter collection of 2008. It included sweaters and jeans. In 2011, the official website of this brand began work. Today, the brand is known not only in Spain and Russia. Shops of this brand are open all over the world: in Belgium, Greece, Estonia, Mexico, France, Spain, Slovakia, Slovenia and in other countries.
Features of the boutiques
Shop "Bershka" is always recognizable. This is one of the main benefits of the franchise. 2 years after the start of the company in Spain, more than 100 boutiques appeared. Their distinctive feature is the thoughtful interior of each outlet. Their main features:
- progressive design;
- spacious rooms;
- creative elements of the interior;
- thoughtful and original lighting;
- mannequins dressed in fashionable clothes and so on.
Shop "Bershka" can be opened in many countries. The main thing is to know where to start.
Brand in Russia
The Bershka franchise, reviews of which are almost all positive, is a good option for those who want to start their own business. In Russia, this brand appeared in 2006. The first boutique was opened in Moscow. In 2011, the number of outlets increased to 43. They were located in many large cities of Russia, including St. Petersburg, Omsk, Krasnodar and others. In 2008, the product range was increased: a men's line appeared, as well as fashion accessories.
Why is such a business interesting?
The franchise "Bershka" for many represents an interesting area of entrepreneurial activity. It is for this reason that beginning businessmen are interested in how much is needed to start work and develop a direction? After all, this model is profitable. Opening a store under the Bershka franchise means the prosperity and success of a business with minimal investment. Today, this is based on a unique style and philosophy of life.
The franchise has the following advantages:
- Minimum investment. The amount of investments of the franchisee is not more than 1.5 million rubles.
- The current system of rewards. The franchisee receives a reward for brand promotion.The amount of the promotion is 3% of the total cost of goods sold by the store for a certain period.
- An opportunity to receive the status of the main franchisee of a given brand in a certain region. This will require maximum effort.
- The absence of a single payment levied on the rental of a trading floor.
- On average, the cost of the required equipment is not more than one hundred thousand rubles. When planning your business, this factor is still worth considering.
The average cost of the Bershka franchise is 1.6 million rubles. These investments are required to open a store. There is no lump-sum payment.
suggestions
The company "Bershka" supports its franchisees at every stage of opening a outlet, and also pays incentives. In addition, the brand can offer its partners:
- Accessory and clothing with a relatively low cost. At the same time, wardrobe items are designed for buyers whose age does not exceed 25 years. Clothing meets fashion trends and suits consumers with high quality and easy to wear.
- The company offers a wide range of diverse models. About 4 thousand new products are released annually under the brand name.
- There is a discount promotion program, as well as a variety of promotions.
- Products of this brand are affordable at almost every category of citizens.
- Every season, companies arrange sales. At that time, a discount on goods can be up to 70%.
- Clothing collections around the world are regularly updated.
When in doubt
For many, starting a business is a serious step. Therefore, most people doubt whether it is worth it. After the client decides to purchase a franchise, experienced specialists will help you take the first steps. This is not just a recommendation. The company's specialists will tell you all the tricks that allow you to succeed, comfortably and quickly grow your business and take a leading position in the market in your region.
Such a franchise is very beneficial for young entrepreneurs. They don’t have to spend energy thinking through schemes for selling finished products, studying consumer demand, and marketing services. The franchisee receives a ready-made business plan.
Franchise Options
To start a business, you should carefully study the basic conditions of the Bershka franchise:
- the cost is from 30 thousand dollars and above;
- lack of lump-sum payment;
- royalties account for 3% of the total turnover for the reporting period;
- there is a master franchise.
- requires a room with a total area of at least 100 square meters;
- a contract is directly concluded with the franchisee.
The payback period for the Bershka franchise is between 14 and 17 months. In this case, a lot depends on where the outlet is located and how the brand is advertised.
What should be the room
In order for the franchisee to draw up an agreement, it is necessary to fulfill all the conditions of the franchise. One of them is a correctly selected room. The following requirements are imposed on buildings:
- the area of the commercial premises should be at least 100 square meters;
- the store should be located in large shopping centers, if this is not possible, then the boutique should be located in an area with high traffic;
- the amount of rental space can start from 70 thousand;
- The store must be equipped with appropriate equipment.
Franchise Terms
What kind of profit the Bershka franchise will bring depends on many factors. The main one is the choice of a place to trade. The main feature of franchises is the ability to work with a time-tested company. Achieving success in the field of fashion sales is much easier if there is support and the opportunity to consult with professionals. However, it is worth considering that the company does not provide franchises in Russia with third-party entrepreneurs.In our country, the franchisor prefers to independently develop boutiques. Partnership proposals by individual entrepreneurs are rejected.
For those who want to start a business with a franchise company, they will have to rent a room outside of Russia. Ideal for a boutique - the cities of the nearest European countries.
What is required for registration
Franchisees must register their activities. To do this, he will have to issue an IP. To do this, it is worth preparing:
- TIN: copies and original;
- owner’s passport: copies of certain pages and the original;
- receipts on payment of state duties;
It is also required to fill out several applications. One is drawn up on P21001 form. It refers to the registration of an individual as an individual entrepreneur. The second application is drawn up in accordance with form No. 26.2-1.
All documents must be submitted to the tax office, where a newly-made entrepreneur must receive a business registration certificate with a registration number.
Company Assortment
Bershka products are of high quality. You can view the entire range of products on the official website of the brand. Many people are interested in the wide scope of the company in terms of clothing models. In the catalog you can see almost all the elements of the wardrobe: from a classic T-shirt to business sets. The site allows you to think through a full outfit and pick up relevant accessories for it. There is also a catalog of shoes. Thanks to this assortment, the Bershka franchise represents an advantageous offer.
In addition, the advantages of such a brand lies not only in the variety of collections, but also in the high quality of clothing, at affordable prices for products. At the moment, the company produces goods in three main areas:
- men's line combining sporty style and casual style;
- women's main line, based on casual style only;
- BSK clothing line for women with brighter models and experimental products.
What should be the store
The company owns more than 600 boutiques worldwide. Her geography includes more than 40 countries. At the moment, the company is trying to conquer the market of Asian countries. The franchise store "Bershka" must match the brand. Boutiques of this brand differ among competitors. Company pavilions are well-chosen elements of architecture and interior. Boutiques are always located in accordance with the chosen strategy.
The franchisor gives the partner the opportunity to create a store that will stand out among the rest with a complete and flawless look. In addition, boutique window dressing is being worked out by a team of specialists.
The Bershka franchise allows you to start a business with minimal cost. After all, every detail of the boutique is carefully thought out by professionals in their field. This applies not only to shop windows, but also to the location of products inside. A specific sector is provided for each line separately. At the same time, clothes are necessarily arranged in styles. This allows you to make product demonstrations more efficient.
In conclusion
Summarize. Franchise "Bershka" is a profitable offer for aspiring entrepreneurs. The company provides favorable conditions for cooperation. Its specialists help the franchisee develop their business correctly and open a boutique of fashionable high-quality clothes in their region.
The cost of the franchise is relatively low. In addition, the brand is very popular among young people not only in European countries, but also in Russia. In addition, the terms and conditions of the franchise are quite simple and understandable. The main problem is the capital required to start an entrepreneurial activity, as well as the choice of location for trade.