Franchising is a convenient form of organizing business relationships for many. For work, the partner receives a ready-made model. This allows you to successfully implement almost any idea. Pyaterochka franchise is especially popular now.
Is it profitable
The Pyaterochka franchise is a chance for a novice entrepreneur to gain experience in the field of trade. After all, such a format of supermarkets is always in demand. It is worth noting that the network is distributed not only in the European part of Russia, but also in the Urals. At the moment, there are approximately 4,000 stores, including franchised ones. The network license is currently sold by X5 Retail Group.
Pyaterochka received the award in 2010, becoming the No. 1 brand in Russia. This is an indicator of a high level of confidence of the country's population in the network. In 2012, Pyaterochka received the second award from the National Franchising Award and was recognized as the best franchisor. In 2013, the company changed its image a bit:
- the level of culture of the service personnel increased, which affected the attitude towards customers;
- the assortment is updated once a month, new varieties of fish, meat, a variety of fruits and vegetables appear on the shelves;
- new positions are being formed, for example, director of freshness and so on;
- The appearance of outlets has been updated.
What are the benefits of a franchise?
The Pyaterochka franchise has several advantages. To open a store, a partner only has to pay a lump-sum payment. There are no royalties. In addition to the monthly payment, the franchisee receives an agency fee for the sale of goods. In other words, all proceeds go to the franchisor's account. Only after that the store receives payment in the prescribed amount. These funds are spent on paying salaries to staff, paying utility bills, and so on. The remainder is the profit of the franchisee.
Among the other advantages of the Pyaterochka franchise, it is worth highlighting:
- Acceptance of products for sale. With this scheme, franchisees do not need to look for suppliers. The company gives him more favorable conditions for the sale of its goods.
- At all stages of work, detailed instructions are given.
- The right to use the brand of the company, its technologies and standards. In other words, the franchisee gets a ready-made business, a streamlined workflow system, a plan for the entire store, a layout of products, and other recommendations.
- Safe conditions for cooperation. An agreement is concluded with the industry leader.
The Pyaterochka franchise business is already fully operational. The franchisee receives a ready-made scheme that allows you to minimize risks and significantly reduce all costs. After all, the partner does not have to spend money on advertising campaigns and on researching the consumer market.
How it works
The company has centers that deliver goods to all retail outlets. Transportation is carried out by own transport. To reduce all costs, there are 2,000 units of vehicles available, as well as 32 warehouses with finished products. Through its own network, the company supplies 90% of all goods.
It is worth noting that the transformation of an ordinary store into Pyaterochka can increase sales by 1.5 times. After all, the cost of the most popular goods in this network is much cheaper than that of competitors. This attracts consumers from various walks of life.After all, even in times of crisis, food is in great demand.
How much does it cost and how to open
The cost of the Pyaterochka franchise is 1 million rubles. According to company representatives, the opening of the outlet takes no more than 60 days. How to open a Pyaterochka franchise? To do this, you must have:
- positive credit line;
- willingness to work, observing the terms of the contract;
- financial resources necessary to pay for a license, as well as to open a retail outlet;
- business experience.
What should be the room
The terms of the Pyaterochka franchise regarding the premises are as follows:
- the premises must be in long-term lease or owned;
- its area should be at least 300 square meters;
- preference is given to buildings located in residential areas, near bus stops and other crowded places;
- the room must be equipped with the appropriate electrical power and have a convenient layout.
What documents are needed
The Pyaterochka franchise is an advantageous offer. To get started, the franchisee must formalize his business as an individual entrepreneur. To do this, you need a number of documents:
- copy and original TIN;
- owner's passport: copies of pages and the original;
- a receipt from Sberbank, which proves the payment of state duty;
- a statement written on form Р21001 stating that an individual is registered as an individual entrepreneur;
- application drawn up on form No. 26.2-1 on the possibility of applying the simplified tax system.
All listed documents must be submitted to the tax office. This is required to obtain a business registration certificate with a registration number. In addition, you need a certificate of assignment of a taxpayer number and an extract from the registry.
What gives a franchise purchase
When buying a Pyaterochka franchise, reviews of which are mostly positive, the franchisee receives agency fees. If the taxation system is simplified, then the payment is 14.41%, while in the main system it is approximately 17.5% with VAT from the RTO.
In addition, for a future outlet, company employees draw up a business plan for free. In this case, experts take into account infrastructure, the presence of competitors and the location of the premises. The probability of additional income and expenses is also determined.
It is worth noting that Pyaterochka outlets are franchises with minimal investments. At the same time, the franchisee not only becomes the owner of the business, but also receives regular support from the company in such areas as:
- training;
- repairs;
- IT technology;
- equipment selection;
- logistics;
- trade and so on.
The company also provides assistance in opening a store. The staff undergo special training at the training center. Employees also draw up staffing. At the expense of the company promotions and so on. The outlet receives a loan for all products for its sale. An exception is alcoholic beverages. The franchisor also helps conclude an agreement with suppliers of alcohol.
What are the costs
To open a franchise business, you will need to make your own funds. The item of expenses leads:
- lump-sum payment (cost of the Pyaterochka franchise) - 1 million;
- repair and construction work - 1 million;
- refrigeration and commercial equipment - 3 million;
- IT equipment - 700 thousand;
- advertising media - 500 thousand.
The total amount is 6.2 million. As for current expenses, they are paid out of agency fees.
Monthly expenses
Pyaterochka network provides franchises with minimal investments. The article of monthly payments includes:
- salary - approximately 30 thousand per employee;
- utility bills - 15 thousand;
- payment for products from third-party suppliers - about 100 thousand.
The final amount of expenses depends on the region in which the outlet is located, on its size, as well as on goods turnover.
Does such a business pay off
As follows from the reviews, the profitability of the Pyaterochka franchise is quite large. On average, a store under such a brand pays off within 1.5–2 years. Much depends on the location of the outlet and the flow of customers. If you take a room with an area of 320 square meters, then its payback is not difficult to calculate. The profit is:
- average monthly revenue - 7.6 million rubles;
- net profit for the month - about 1-1.2 million rubles.
How to calculate? On average, revenue is 1 million, and investments - 6.2 million. Payback, if desired, can be achieved six months after the opening of the store. The average term is one and a half years. As for income from sales of alcoholic beverages, it may be equal to 770 thousand rubles.
Franchise Cons
The terms of the Pyaterochka franchise network suggest that the franchisor takes on any risk. If the turnover of the outlet is minimal, the franchisee will in any case receive his reward. After all, he will be an agent of the network. The main disadvantage of such a franchise is the need for initial capital, which is required to open a store.
What problems can be
The occurrence of any problems in the operation of the store is unlikely. However, the turnover, as follows from the reviews, can slow down significantly if:
- The location for the outlet was not selected correctly. Initially, company managers must check where the future store will be located. In the future, the project is agreed. Therefore, this factor is unlikely.
- Spoiled reputation of the outlet. Products are supplied by the company from its own warehouses. At the same time, the quality director is monitored by the freshness director. In the chain of stores, products are regularly checked. As for the staff, before starting work, each employee undergoes training. Problems of this kind are also excluded.
In some cases, misunderstandings arise with government agencies. Troubles can arise due to checking sanitation, firefighters and other organizations. This can be avoided only by observing all the rules of work in the field of trade.