Any independent business begins with an idea, plan, starting investment. In addition, you need to carefully consider all the points that can bring business prosperity and a stable income. It is not difficult to open a grocery store, it is difficult to make it popular and bring consistently high profits.
Business investment
Any own business is impossible without a detailed plan. And, of course, the first item is the expense item. At the initial stage, it is worth taking care of the room. The size depends on how big the store is planned to open. And the size of the purchase or rental price depends on the size, respectively. The latter is beneficial in that the starting amount will be significantly less. It is important to draw up a lease agreement in order to protect yourself from the landlord's exorbitant appetites.
The business plan of the grocery store also includes such a column as equipment. Indeed, what a store without it? The choice depends on the format in which your store will work. Will it be a self-service store? Or are you limited to sellers behind the shelves, where there are cash registers? In any case, you will need protection against theft - magnetic gates. This is advisable in a store of any type, because there are quite a lot of dishonest “buyers”.
In addition, you will need refrigerators for products, as well as refrigerators for drinks. The amount of refrigeration equipment is a purely individual issue. Planning a large store - you need at least 2-3 refrigerators for each product. Small - just one freezer for food and one for drinks. Moreover, for the sale of sausages, cheeses and other perishable products, special equipment is needed - a refrigerated counter with glass.
Necessary equipment
Equipment for a grocery store will cost an average of about 20-25 thousand rubles. You can save on refrigerators for drinks. Many suppliers provide them for free on special conditions - their products will be exclusively stored in the refrigerator. It is quite convenient, and most importantly - for free.
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And, of course, it is worth considering in advance what your store will specialize in. Will it be a grocery store where all categories of products are presented? Or it will be a separate group of goods - for example, only semi-finished products. Much depends on it. Firstly, how many products you need to purchase to open. Secondly, how much equipment and funds you need to purchase.
The grocery store assortment should be fresh. This is the main criterion. Otherwise, you should not expect enthusiasm and big purchases from buyers. In addition, it is advisable to update the range at least once a month, adding something new. Suppliers usually provide new products at significant discounts.
By the way, for the assortment to appear in the store at all, you need to find suppliers. Often the goods are provided with deferred payment, which makes it possible to identify the most popular products. Also at first it helps to significantly reduce the starting amount. Pay particular attention to the selection of suppliers. The products they supply must be fresh, quality, not too expensive.
So, the business plan of the grocery store at the initial stage includes:
- premises (in all regions in different ways, on average about 100-200 thousand rubles per year),
- equipment (20-25 thousand rubles),
- assortment (possible with deferred payment for up to 30 days),
- advertising (you will have to spend money on opening: balls, flyers, promoters; about 10 thousand rubles).
Of course, the above costs are rather arbitrary. In fact, it may turn out that a particular item of expenditure requires less or more investment. It all depends on the region in which the store is being opened. It is also possible to open a store and a franchise. Then equipment costs can drop significantly, and suppliers will find you faster than ever. Sometimes a brand lessor can provide its suppliers to maintain the store’s image.
Business features
With great attention, choose a place for the future store. A large cross of the people guarantees you a stable income. Also carefully calculate the average bill and the average traffic of people. So, for example, take the minimum. Let's say about a hundred buyers will come to you per day. Of these, only 70% will make purchases. For example, the average bill will be about 500-700 rubles. So it will be easier to calculate what kind of profit you can get in the end. Also, the first month of work will help to understand which product is in great demand and which will be stale.
Markups - hotel point. There may be completely different margins on products from the same category. So, for Lipton tea there may be a mark-up of 3 rubles, for example, and for Lisma tea 6 rubles. Moreover, the latter will be bought more often.
Before you open a grocery store, you need to familiarize yourself with the "kitchen". Ideally, have experience working with products. This can be achieved by working for at least a month as a seller. This will help to get acquainted with suppliers, and identify popular products, and learn all the features of trade from the inside.
Product Accounting - This is a special part of the trade. Two options are possible here. The first (budget) - to keep records manually. It is advisable to do this at least once every 3 months. The second (costly) is the installation of barcodes. All goods will be taken into account when simply carrying out the device that reads the codes. This is convenient, but not always appropriate. If the store is small, then such expenses will be too tangible. Accounting allows you to identify how much product has been sold, bought, left, and also monitor the flow of funds.
The study of competitors can be attributed to the very first stage, when opening a store. In general, any business. Choose a building? Explore grocery stores nearby. What do they offer? What can you win on? If all stores offer the same assortment, then you can offer something new.
Estimated income
Revenues at the grocery store are quite high. Products - the type of goods that will always be popular. It is important to place accents correctly when designing a store. Profitability of the project can reach 50%. You can get a plus and recoup all your expenses at a good pace within six months or a year.
So what do you need to open a grocery store? Premises, equipment, assortment and starting capital. Sometimes you can get a profitable loan from a bank for business development. It is important to carefully study all the specifics of the work before proceeding with it. The dimensions of the room are individual. Moreover, any store should have a place under the warehouse. In a large store - a large area, in a small - medium or small.
In addition, do not forget that the grocery store has special needs for paperwork. All sanitary and hygienic standards must be strictly observed, as well as fire safety requirements. Moreover, if the assortment contains goods with special storage conditions, they must also be taken into account.
When you design a store has its own characteristics. Shelves, stands and display cases should be located so that they do not impede the movement of people in the room. Whether or not to open a store is up to you. Be responsive and sober.
