Beauty is a business that will always be relevant and in demand. Girls at any time want to be beautiful and attractive. But, like another business, a beauty salon requires a clear strategy and a streamlined management system.
How to promote a beauty salon from scratch: step-by-step instructions
Entrepreneurs who are willing to work and develop will certainly succeed. But at the initial stage, beginners have a lot of questions. For example, how to quickly promote a beauty salon? Beginner entrepreneurs are worried about the return on business. How to promote a beauty salon from scratch?
In order to answer all these questions, it is necessary to familiarize yourself with information materials on business promotion, draw up a clear business plan and identify your category of customers, their needs. In order for a beauty salon to bring a steady income, it needs regular visitors. A constant customer base is the key to business success.
How to promote a beauty salon in a residential area? In a residential area, women over 50 years old who are used to caring for themselves, women on maternity leave and expectant mothers can become regular customers. By identifying your audience and understanding their needs, you can correctly think out the concept of promotion of the cabin. Since the competition in the beauty industry is very big, the new salon should have exclusive services and differ from others in its highlight.
The sleeping area does not have as much traffic as in the city center or shopping centers. In a residential area you can’t just open up and wait for customers. It is necessary to think over correctly an advertising campaign for a specific audience.
How to promote a beauty salon in a sleeping place, how to correctly advertise your services to local residents? In order to inform the ladies about the services of the salon, advertising should be placed in a very visible place. It should be bright and memorable. A good way to advertise would be handing out business cards, laying out flyers and booklets in mailboxes and a personal invitation to residents of nearby houses, shops and various establishments.
For each group of clients it is necessary to work out an individual concept of offers. It is necessary to take into account the possibilities and needs of visitors. For a category such as pensioners who are interested in prices for services, it is necessary to correctly think over the pricing policy and the system of discounts. For women with children, it is important to organize a children's corner in order to keep the child busy while mom is cutting.
Methods for attracting visitors
In order for the client to be satisfied and become a regular visitor, it is necessary to create special conditions in the beauty salon. Entrepreneurs need to remember that properly selected staff is an important point in a profitable business. Unprofessional, unskilled, embittered and impolite employees of the salon will never be able to keep the guest. Therefore, employees need to set up emotional communication and contact with each client individually.
An important point in attracting regular customers is the interior of the room itself. It is necessary to create a positive atmosphere using the color accents of the interior. For a friendly atmosphere, you can hang on the walls of the room photos of regular customers with updated haircuts, styling and makeup. It is necessary to remember about vases with sweets for guests.
The right staff selection
How to promote a beauty salon and take care of its image? For this, the entrepreneur must understand that it is necessary not only to select the right staff, but also to train him to comply with the relevant rules.
Professional employees must have the appropriate certificates and diplomas. For example, only an employee with a diploma of “nurse in cosmetology” can perform cosmetic services. Employees must comply with hygiene rules during customer service. In addition, we must not forget about medical books for staff. Even the director must have a diploma when performing medical services.
Most customers do not choose between salons, but between masters. The fame of the institution will depend on the qualifications of the master. Therefore, the salary of each master should depend on his professional qualities and the number of regular customers.
Web page as an additional method of attracting customers
To attract visitors to the new salon, you need to create a web page. This is a great method for advertising and saving the enterprise budget. Today, many people use Internet resources for their needs, as it is very convenient and fast. A client literally without leaving home can always get acquainted with the working conditions, all the services provided and the pricing policy of the salon.
The web page should be easy and easy to use, and should also be professionally designed. The site should post licenses, honored diplomas of the salon and working personnel, as well as photo works of masters (various haircuts, dyes, design of manicure, pedicure, etc.). In addition, information articles related to style, fashion and trends should be published on the website.
How to promote a beauty salon on the Internet? To quickly promote the site, you need to place bright advertising banners on social networks, blogs and famous forums. All this will provide a good flow of customers.
Promotional booklets and flyers
How to promote a beauty salon, what advertising methods can still be applied? Promotional booklets and flyers are another way to create a good experience and attract a new stream of visitors. It is important to correctly and colorfully arrange advertising sheets. If such advertising attracts attention, the client will dial a phone number to record for a haircut, manicure or styling.
But it is possible that handouts can cause a backlash. This can happen with excessive obsession and tasteless advertising. Therefore, it is necessary to seriously approach the organization of this PR campaign. For these purposes, you should attract special professional design firms and companies.
Distribute leaflets should also be thought out and competently. Advertisements that are attached to the doorknob of the apartment, or sheets on the windshield of a car can cause irritation to residents. It’s best to create flyers in beautiful envelopes and leave them in mailboxes. Distribution of flyers can be carried out on the street in a passable place.
Word of mouth as a method of attracting visitors
How to promote a beauty salon? Ideas may be different, but do not forget about word of mouth. This is the most popular and effective way to attract visitors.
Most women discuss new hairstyles, fashion trends, modern hair colors, the latest manicure or pedicure technologies. Such discussions do not go without mentioning hairdressing and beauty salons in which professional services were provided. Therefore, such advertising is not inferior in anything to brochures or online advertising. This method helps quite successfully attract new guests and increase the base of regular customers not only in the city center, but also in residential areas.
Positive feedback from voluntary customers becomes free bonuses for each salon. Clients who came on the recommendation become active and this will provide a steady income to the institution.
Incentive Methods for Promotion
You can promote your beauty salon with the help of additional bonuses and stimulating methods. A few examples to stimulate customers:
- Coupons.
- Promotions and bonus programs.
- Semping is a free distribution of samplers. The purpose of this method is to familiarize the client with the services and professional qualities of the institution.
Customers also have effective promotions and discount coupons. People tend to want to save money and take advantage of low-cost services. Even if it is a simple action: “do a haircut and get a sample of a hair mask as a gift”.
Bonuses are a reward for customers to use salon procedures on a regular basis. For example, after nine visits to the massage room, the tenth visit as a gift.
Main mistakes in business promotion
Not only do you need to know how to promote a beauty salon in a small city, but you also need to analyze the main mistakes made in business. Such an analysis will help to avoid similar problems in the future. There is a list of similar errors:
- error during business planning;
- oversight in the initial stages;
- errors in management due to the inexperience of the manager;
- inaccuracies in advertising;
- errors while working with the existing base of visitors;
- oversights during staff recruitment;
- miscalculations during business development.
Any errors should be corrected. Before asking a question about how to promote a beauty salon, you need to think about possible mistakes that can lead to ruin in the future.
How not to ruin your own business
How to promote a beauty salon and not ruin the project in the future? This is a very topical issue for beginner businessmen. The biggest mistake of the owner is to create a staff turnover in his institution and assume all the responsibilities. You cannot create a business without additional staff. You need to be able to train employees and transfer executive work to them.
A professional entrepreneur solves all the problems in business in a matter of minutes. The less he spends resources on labor and household expenses, the greater the income from the business. The owner must create a unified working mechanism in his business and prevent the separation of the team and conflict situations.
What to do if a business is at risk
If the research of marketers and an advertising campaign do not help to save a business that is fading, experts advise to completely change the concept of the institution. When one concept changes to another, a whole new beauty salon appears.
A big plus will be: carrying out repairs, developing a new interior and changing the sign. This will help if the cabin has a bad situation due to unprofessional work of the maintenance staff.
After the opening of the updated salon, you need to introduce new services and put attractive prices on them. Thus, you can correct the catastrophic situation and stand out from other competitors.
Summarizing
Nevertheless, if a beauty salon provides customers with low-quality and unprofessional services, no methods to attract will help. People will come, but after servicing and not getting the desired result, they will not want to use the services of the salon again and will bypass it. Disappointed guests will tell their friends about the poor quality of service and their negative impressions. This will finally ruin the reputation of the institution.