In the field of trade, there are many specific rules and methods by which you can increase sales efficiency. In addition, in the trading business there is always the possibility of loss, damage or expiration of the sale of goods. One way to minimize losses is the rotation of goods. From our material you will learn what rotation of a product is, as well as about some other tricks and subtleties of trading.
What is rotation of goods?
The word "rotation" itself comes from English rotation, which means "rotation" or "circular motion." This term is used in various fields, for example, in the field of personnel management it is “personnel rotation”, and on television the word “rotation” refers to the periodic playback of a clip or commercial.
Also, this term is widely used in the trading sector. What is product rotation? This principle is quite simple - the product that arrived earlier should be sold first. It often happens that at a time when the next batch of goods arrives at the store, products from the previous delivery are not yet sold. But the expiration dates of goods from different parties may vary. If every time during a new delivery of goods it is put on the shelves, then products from old batches may “roll up”, which will become unusable due to the expiration of the deadline for sale. Fresher products should be put behind the one that was made before. Perhaps this is the main principle of rotation of the goods.
Product rotation begins at the warehouse.
In order to prevent overdue goods, you should begin to rotate it in the warehouse. With regular deliveries, new consignments may arrive at a time when the old ones are not yet sold, and a certain number of boxes or packages with less fresh products are still in stock. Care must be taken to ensure that the first consignments are not cluttered with subsequent deliveries.
The rotation of goods in the warehouse is also necessary and important, as well as in the storefront. It may well happen that the loader delivering the goods to the warehouse will constantly put the newly arrived products ahead without bothering with their rotation. All this requires strict control by the sellers, as well as the warehouse manager. It is necessary to carefully monitor the expiration dates, as well as place the goods in a warehouse so that the tags on the boxes with the indicated end date are turned outward and visible.
Filled shelves - the key to effective trading
Some sellers, before putting on display more fresh products, prefer to wait until the old one is completely sold. However, this is not quite the right approach, because half-empty shelves are unlikely to attract the attention of a potential buyer. And if we are talking about a supermarket, then at the end of the working day of the responsible seller, the goods on the shelves can simply end.
Moreover, you need to ensure that the shelves and shop windows are properly filled with goods. So, the rotation of goods on a shelf can be done as follows: old products are completely removed from the display case, then more recent ones are put back. After that, the goods standing there return back to the place, and at the same time the expiration dates are checked.
What if there is a large number of products with expiring sales?
Sometimes a situation arises when a certain quantity of goods is discovered, the sales term of which will expire presumably before it has time to sell.In the case when the rotation of the product no longer helps, you need to try to increase sales. You can put the product in an additional place or, for example, in the refrigerator, if it is beer or soda. It should be borne in mind that in the cold season, chilled drinks are not in great demand.
In situations where there is a high probability of damage to the product, for example, the product has a short shelf life, the rotation of the product should be carried out with special attention. Also in such cases, a system of discounts is practiced, but this is already from a slightly different area.
Partial rebranding, change of packaging design
Many manufacturers periodically update the visual design of their products, change the shape of the package or label. On the one hand, the rotation of goods becomes easier and more efficient, because a product from different parties in this case can be distinguished from afar, for this you do not have to look for an expiration date on each package. It remains only to sell products in outdated packaging, after which the goods will remain only from fresh batches.
However, in the supermarket, where customers have free access to shelves with goods, the new visual design of the products will attract them more. It often happens that one or two units of a product that no one wants to buy remains on the shelf. In such cases, you can lay out in an additional place or, in the end, discount it.
