Many novice entrepreneurs who decide to advertise about their product on the Internet are faced with the fact that contextual advertising handles this function best. And the best mechanism for contextual advertising is on the Yandex portal. It is called Direct. Naturally, for beginning businessmen, the main question is what Yandex.Direct is.
Characteristic
In short, this is a platform for placing all kinds of contextual advertisements of an advertising nature on the pages of the Yandex portal, as well as on partner sites within the advertising network. Pay for advertising here by clicking.
People who do not have knowledge of the portal will immediately ask the following question: "What is this?" Yandex.Direct, unlike other advertising sites, takes payment for an action - when an interested person (potential buyer) goes to the advertised site (by clicking on an ad or click), and the advertisement text is displayed for free.
Work at Yandex.Direct
Work with Yandex.Direct begins with registration on the portal, then, following the instructions exactly, the company name is selected, the text of the announcement is generated, payment is made. All instructions, very detailed on working with ads, on advertising, are presented in detail specifically, so that beginning advertisers do not have questions such as "why or what is it."
Yandex.Direct sets certain requirements for ad text:
- The heading of the submitted advertisement must consist of a permissible number of characters - a maximum of thirty-three.
- Ad text is limited to seventy-five characters (letters, numbers, spaces, punctuation).
- The presence of links to the page of the site where the product is placed directly or a virtual business card.
The text and the heading of the advertisement must be written correctly without errors and typos, in Russian. The keywords you select should reflect the theme of the ad.
Benefits
What Yandex.Direct can provide better, unlike others types of advertising? Judge for yourself:
- The largest traffic is the Internet audience, because in Russia several million users use the Yandex search engine every day.
- You choose the time and segment of the show.
- Yandex, if you do not have a website, will display a virtual business card with phones and addresses.
- Hand-made control over the costs of the selected advertising campaign - it can be carried out daily, weekly, and monthly.
- Yandex provides reports, which are sent to the mailbox and / or SMS message on the telephone, on the effectiveness of the advertising campaign, and for each ad placed and each selected keyword phrase, every day and throughout the advertising campaign.
- It will provide additional sites for the Advertising Network to increase the audience in which your ad unit can cause interest.
findings
Your Yandex.Direct advertisement will necessarily be shown only to the target audience, that is, people who are looking for products or services that you can offer in the system’s search engine. And that is why the announcement, which is placed in the "Direct", show:
- on pages of sites that are partners of the Yandex Advertising Network;
- on the Yandex Catalog page, as well as on the search result page directly in the Catalog;
- on the search engine result page for the catalog of all available organizations;
- on the search result page for all blogs;
- on the page for displaying all ads posted by Yandex.Direct for key phrases and words for the query that you selected.
How to make money with Yandex.Direct to website owners? Very simple - the site owner provides it as an advertising platform. If the site is moderated, then Yandex puts contextual advertising on its platform, and the owner receives a reward for this. Detailed requirements for sites and how to go through moderation can be read directly in the "Direct".