Confectionery business: how to open a confectionery store. Confectionery store business plan: equipment and requirements of SES

A confectionery store, despite a rather high level of competition, can be a very good and profitable business. In order to open it, you will need to go through several stages. It is extremely important to prevent any mistakes, because in the future even small oversights can jeopardize the existence of your entire business.

Does this scare you? Then read on and find out how to open a pastry shop and start receiving a steady income from it.

Step 1. Registration and execution of activities

Like any other type of activity, the confectionery business requires formalization. Without this, you risk not only your money, but even your own freedom.

As a rule, owners of pastry shops draw up an IP or LLC. The IP option is more suitable for beginner entrepreneurs.

Next, you will need to obtain a taxpayer certificate. The best option in this case is to use a single tax system. However, you can also choose simplified with objects: income minus expenses (15%) or income (6%).

It is better to discuss the nuances associated with the payment of taxes before registration with an accountant, who will subsequently lead your company.

Among other things, before starting work, you will need to undergo inspections by the sanitary epidemiological station (Rospotrebnadzor) and the fire department. To do this, the following conditions must be met:

• if the premises are located in a residential building, it must have separate entrances and exits;
• food is not allowed from the courtyard, where the entrances to the apartments and windows are located;
• the room must be equipped with high-quality water supply and sewage systems;
• must be present sinks with hot and cold water;
• it is forbidden to use imported water;
• knives and cutting boards are marked in accordance with the products for which they are intended;
• all food products must be taken with documents confirming their safety and quality;
• when storing products, the storage standards, product proximity must be observed, storage conditions and expiration dates must be taken into account.

It is very important to take into account all the requirements and constantly monitor their implementation.

Step 2. Rental of premises

When compiling a business plan for a pastry shop, you must immediately choose the place in which it will be located. In this case, preference should be given to places with high traffic. So, the ideal solution would be to rent a room near the market, shopping and entertainment complex, or next to children's institutions. The main thing is not to start working near supermarkets. Almost no candy store is able to withstand such competition.

If you live in a large city, it makes sense to look for a room in a multi-storey building in a residential area (in the absence of competitors). You must also consider the pricing policy of the store. If the products are designed mainly for wealthy customers, it is better to stay in the city center, near business centers and offices.

40-50 m is enough for the store itself². However, if you also want to make a small cafe area, you will additionally need about 10-30 m².

It is important that the room has access to high-quality cold and hot water, ventilation, sewage, electricity and a fire extinguishing system.If it is located on the territory of a residential building, there are other conditions: for example, the presence of separate evacuation entrances and exits. Acceptance of goods is carried out from the part of the building where there are no windows, and waste containers should be located at least 25 m from the residential building.

The premises should have areas for counters and display cases, cash desks, as well as places for storing finished products.

Step 3. Purchase of equipment

This expense item must be included in the business plan of the confectionery store, because it is simply impossible to work without quality equipment.

You will need the minimum standard kit, including:

• racks for the demonstration of sweets, cookies and other products;
• refrigeration equipment: display cases for cakes and pastries, chests for ice cream, storage chambers for other products, as well as refrigerators for drinks;
• shop windows, counters;
• a computer with the necessary software;
• overalls for all working employees;
• packing for the removal of goods.

If you have a mini-cafe, you will also need appropriate furniture, dishes, and tablecloths. You can save without buying and renting all the necessary equipment.

Step 4. Purchase of products

When planning to open a confectionery, you need to immediately think about where and from whom you will order the goods themselves. On average, about 300-400 thousand rubles will have to be spent on the purchase of products per month. The optimal range of products for the confectionery includes:

• bakery products - about 10-20 types;
• cakes, pies - 20-30 types;
• waffles, gingerbread cookies, cookies - 20-30 types;
• cakes - 10-15 kinds;
• jams, jam, honey - 5-8 grades;
• marmalade, sweets, halva - 40-50 types;
• chocolate - 20-30 items;
• ice cream, cocktails;
• related products: chewing gum, lollipops, etc .;
• tea, coffee, other drinks.

The initial assortment may consist of 60-80 items. However, it must be constantly updated. Plus it is extremely important to monitor product quality. All your suppliers must be reliable, well-established companies. The contract should be concluded only with those who are able to offer high quality products at affordable prices.

Among other things, you will need to purchase a modern program for accounting of goods. At the same time, you should know that accounting is carried out both by the piece (cakes, cakes) and by weight (cookies, sweets). It is necessary to constantly monitor the freshness and quality of goods.

Step 5. Recruitment

The number of people that you will need in order to establish a workflow directly depends on the size of the enterprise. Confectionery shop employees may not have special skills and knowledge. However, those of them who will work directly with the products must have medical books and periodically undergo medical examinations. Salary includes salary plus percentage of sales.

Step 6. Promotion of the store

When compiling a business plan for a pastry shop, you need to understand that customers will not run to you immediately after opening. This will take time and, of course, some efforts on your part. At least part of the money must be allocated for advertising.

The first step is to beautifully and efficiently design the “face” of the store, to create a sign. Connect the media (local newspapers, TV) and printing (distribution of leaflets, posting ads in the hallways, at stops, etc.).

Step 7. Drawing up a financial plan

Let's move on to the most interesting. How much money is needed to open a candy store and set up its work? And, of course, how much will you get in the end?

When compiling a business plan for a pastry shop, the following costs should be considered:

• IP registration;
• rent or purchase of equipment;
• purchase of products;
• salaries to employees;
• advertising.

In Moscow, for the start-up of the enterprise, it will be necessary about 60 thousand rubles per 1 square meter of area. In a city with a population of up to 300-400 thousand people, costs will be significantly lower - about 10 thousand rubles per 1 sq. Km. mOn average, to open a small confectionery store, you need about 600 thousand rubles (30% - rental of premises, 30% - equipment, 15% - purchase of goods, 15% - salaries, 10% - other expenses).

What else does the cost of opening a confectionery depend on?

• Location (small city or metropolis).
• The number of staff.
• Confectionery format (shop, shop plus cafe).
• Rental rate, transport and utility bills.

Step 8. Estimated Forecasted Profit

Now let's talk about the most pleasant - about the income you can get. So, you already have a store business plan in your hands. You are ready to buy confectionery at any time, you know where you want to rent a room, and prepare all the necessary documents. But is it really worth it?

Experts believe that the confectionery business is a fairly promising option. The main advantages of such activities are good markup (up to 30-80%), high profitability (30-50%), as well as quick payback (on average, the invested funds can be “repelled" within 2-3 months). An important point is also the lack of seasonality factor.