Trading shelves are full of an abundance of hygiene products, from sponges to antibacterial sprays. Among the wide assortment, both for personal hygiene and household cleanliness, wet wipes are in the lead. Then come ordinary wipes, special for the face with functional impregnation, but children’s are considered the most popular.
Risky but promising
The production of napkins, in spite of their colossal choice, lures new businessmen with their availability in the purchase of equipment, profitability and not diminishing market demand. This is still a promising business, but no less risky, which is why it is inveterate entrepreneurs who take on business without fear, having many years of experience, acumen and a cash reserve.
The risk is associated more with the impressive competition that small businesses and fairly large, have established themselves in the global market.
Hygienic wet wipes are considered “favorites” for production, which is not surprising, since investments in equipment will not be gigantic, the cost of raw materials for manufacturing is modest, but you can make a decent wrap for each unit of goods. This makes it possible to recoup investments within a year.
Make a bet
Given the fair competition, it is necessary to focus on a special line of production of wet wipes, the options of which are great: for face, hands, body, cars, household cleaning, child hygiene, office furniture, appliances.
Starting in a business of this kind is better, of course, with baby wet wipes. It is considered a win-win option to produce wet wipes for children if environmentally friendly raw materials are involved, which means: a high percentage of cotton in each napkin, impregnation with a cream content, hypoallergenicity.
The demand for baby wipes is great. Having established himself as a decent producer who does not skimp on materials and impregnations, takes care of the health of little Skodniks, you can safely count on the love of the target audience, in particular, these already held parents.
Great option
Wipes are often used to treat the skin of babies after the diaper and mainly for hand hygiene. In fact, in this case, the production of wet wipes will be quite profitable if you take high-quality material (for example, with a sufficient percentage of cotton), which is impregnated with a special solution, flavored in most cases.
Each entrepreneur chooses a solution for impregnation by himself by developing an individual formula. The company keeps its development away from envious eyes, not revealing secrets, in order to avoid plagiarism.
It is now important for the consumer what the napkins are made of, because the quality of the goods and the environmental friendliness of the materials are paramount for him.
Personal preferences
When choosing the purpose of napkins, one should rely on one's own interests as well. Perhaps there is a craving for cosmetology, then there will be a special production of napkins: a material with impregnation based on a cream. Such wipes are used to remove makeup from the eyes, moisturize the skin of the face. In Japan, napkins with a rejuvenating or lifting effect are considered innovative.
Manufacturers of large enterprises do not stop at the achieved heights and develop new products to keep consumers at the peak of competition. Are cars your weakness?
In this case, it is realistic to produce wet wipes for polishing the passenger compartment, cleaning surface contaminants, wiping the windshield without stains, side mirrors and rear-view mirrors. Fantasy has no limits, especially if the brain is set to think creatively. You decide what the focus of production will be.
Trade engine
A self-respecting entrepreneur from the very beginning is obliged to think over advertising activities for introducing his product on the market. Significant investments will be required, but advertising is the engine of the business, therefore the costs of this item will undoubtedly pay off.
The production of napkins with a logo will be a worthy advertising move. You can conclude a contract with many companies whose brand images can be displayed on the product itself. Here lies the meaning of partnerships that are beneficial to both parties.
Contract manufacturing
Large Russian figures in the tissue business have relied on the contract manufacturing of wet wipes, which produce completely different in purpose and use products of this type under a specific brand. One example is Avangard, whose customer list includes major retailers: Lenta, Auchan, and 36.6 pharmacy; also advertising companies, hotels, cafes, offices of a narrow and wide profile.
Thus, almost 50% is contract manufacturing of the total. At the first steps of establishing your own business, it is worth considering this option of mutually beneficial cooperation, since contract manufacturing is stable. But do not forget about your own production, collecting the main orders in a folder.
Materials and premises
When mentally scrolling through the idea of "Production of napkins" and choosing the product range you like, it is important to calculate the cost part, profitability of the business, payback, monthly income and the risks that are allowed.
It is better to choose high-quality materials used for finished products, mainly spunlace or airland fabrics are used. But it is better to leave the thermal bond, spanbond, chemicalbond for low-cost production, while the retail price will be underestimated.
When creating a business plan for the production of napkins, it is important to remember that the selected raw materials are one of the most important sections in the register of estimated inherent costs. But initially it is necessary to choose a suitable quadrature with the presence of space for the warehouse. It will take at least 50 square meters, this is approximately 45 thousand rubles.
Equipment for napkin products
Before buying machines, it is worth considering the finished volumes of goods. For an average business, one automated line consisting of the following functional components is enough: a knife (special for packing goods), a saturation chamber, equipment for sealing and cutting.
Such a relatively small set will cost within 65-230 thousand rubles. If finances provide an opportunity to significantly invest in the production of wet wipes, the equipment will need impressive with a decent cost, closer to one million in ruble equivalent. Productivity then will be in several flows, the volume is more powerful.
Analysts advise novice businessmen to issue equipment at the first stage for rental use, then it can gradually be redeemed.
Working staff
You will not need full-time employees, about 5 people will be enough for a small production on an automatic line with a single flow. Approximate wages should be set for competent workers about 50-70 thousand rubles.It is better to include a designer in the list of hired personnel for the development of artistic packaging design and in the future, the company's new products.
Marketing plan
Before your napkin production is activated at full capacity, rely on the imagination of a hired designer to efficiently develop your brand. The company logo should be colorful, eye-catching, memorable and recognizable in the future.
Sooner or later, design corrections will be required for the napkin material itself to determine where it is possible to depict remarkable drawings, dotted patterns. In the days of electronic technology, it is already considered mandatory to create your own corporate website, and it is better to sell it, referred to as an online store.
Production profitability
When writing a business plan for the production of wet wipes, you need to know that the most important episode is profitability. It depends on some factors: responsible employees, advertising promotion, the competence of the head, quality equipment, pricing policy of the company.
60% profitability is an impressive figure to attract the attention of solvent investors. These are the indicators marketers say.
Expense, profit and return on business
If we take the item "Consumables", then imagine the following list:
- production machines - 65000-230000 rubles;
- materials - from 800,000 rubles;
- salary - 70,000 rubles (without a designer);
- advertising promotion of goods - 90,000-110000 rubles;
- New product development - from 200,000 rubles.
Regarding payback - the timing is different, it depends on the initial cash investment, the amount of production, the materials used (relative to the quality), how much reinforced advertising is conducted.
About one year is needed to return the funds spent. In order to survive among the competitors, it is important to introduce the latest technologies, invest in production periodically, involve freelancers in the design of packaging materials (it is not necessary to have a full-time employee, which will cost less). Get ready to invest fully, and the boomerang will return triple.
Conclusion
Only correctly and correctly drafting a business plan for the production of napkins, you can count on profit and success in this matter.
