Own business: production of diapers. Technology and equipment for the production of diapers

Production of diapers is undoubtedly a profitable business. According to statistics, there is an annual increase in the birth rate in our country, which causes demand for children's goods. Among them are such diapers necessary for babies. In addition, the level of income of the population currently allows you to purchase these goods that every child needs.

Types of manufactured diapers

Today the market offers various diapers. Some of them are premium. These are the most expensive products. Such a product is also offered in the mid-price category. These hygiene products are available in the form of panties. There are diapers of the low price category. They are open.

Bythe diapers are panties. They are of high quality and relatively low price. The most active buyers of this product are those parents who have children under the age of one year. They form seventy-five percent of demand. And only a quarter of buyers acquire these hygiene products for children aged one to three years.

The bulk of parents (97%) prefer to buy products in hyper- and supermarkets. At the same time, they choose, as a rule, the goods of Western companies, about which they have already heard. Currently, diapers such as Huggies and Pampers are the top sellers. Libero is also on this list. Products of this brand are manufactured by SCA Hygiene Products.

Production of diapers is one of the four directions in the work of the company. He is given special attention. The UCM Baby diaper department operates under various brands. However, an alternative to Western hygiene products for children began to make Japanese manufacturers of diapers.

In Russia, some large companies (for example, Kalina) are making plans to produce such products. However, the case is not moving. At the same time, diaper factories in Russia are being opened by Western manufacturers.

Own business

Today, the production of diapers by domestic entrepreneurs is practically not carried out. Few business people decide to invest their capital in this direction. However, this market segment is very attractive. That is why, perhaps, this situation will radically change.

For example, in Japan, the government provides subsidies to those factories that produce diapers for children. Russian businessmen do not leave hope for attention to this issue by the authorities of their country.

Equipment

The production of diapers requires sophisticated technical equipment. Moreover, all lines have a certain classification. They are divided according to performance and speed. For example, per minute, such lines can produce from two hundred to five hundred pieces. More productive produce thousands of units.

On one line is the manufacture of products of three or four sizes, designed for children of various weights. Equipment for the production of diapers can be purchased and used. Its price compared to the new one is half as low.

So, the cost of not a new mini-line, producing per minute from one hundred and fifty to two hundred diapers, is five to six million rubles. The finished business, which includes the trademark, sales, and raw materials, is sold for 10 million rubles. Acquired equipment can be both European and Chinese.

Technology

Production of diapers is carried out by all manufacturers according to a similar scheme.The difference lies only in the form, material of the filler, as well as in the impregnations.

All diapers have several layers. The uppermost of them is in direct contact with the baby’s delicate skin. For its manufacture take non-woven material. It can be a spanbond or a thermobond.

The material of the inner layer is cellulose and superabsorbent (gelling component). In the vast majority of cases, sodium polyacrylate is present in the inner layer.

This polymer material is able to firmly hold water molecules. It also serves as a superabsorbent.

The bottom layer of diapers is a plastic film. Instead, nonwoven fabric may be used. But at the same time, it must be laminated with a plastic film. Some diapers use a kind of composite called SMS (spanbond-meltblown spanbond). It is also laminated with a moisture resistant film.

Some of the manufacturers include a special conductive distribution layer in these products. It has all the diapers produced by Western companies. There is such a layer between the absorbent core and the upper layer of the product. It is intended for uniform conduct and distribution of fluid on a horizontal plane, and later on its transition to the core. In addition, for greater attractiveness of the product, various impregnations are used in the form of lotions, fragrances, etc.

Quality

In order for the production to be successful, it is necessary to strictly comply with existing technical standards. It will also require the use of material of the highest quality, which would not be inferior to imported. Do not forget about quality control, as well as a wide range of manufactured products.

Manufacturers of diapers in Russia adhere to GOST R 52557-2006. At the same time, manufactured products should not be inferior in quality terms to similar products of Western firms. For this, in the production of a wide assortment line, it is necessary to use only high quality raw materials.

However, it should be borne in mind that neither the latest equipment, nor imported materials, nor a sufficiently large assortment guarantee high demand for manufactured products. The main comments on Russian-made diapers are their unreliability (fast flow), low absorbency of the middle layer, which does not hold odor and lumps, as well as a large percentage of marriage, expressed in the absence of fasteners, violation of the upper layer, etc. This is why control quality at all stages of the process should be given close attention.

Raw materials

Production of high-quality diapers is possible only with the use of imported raw materials. This fact significantly reduces the competitiveness of the domestic manufacturer. There are no raw material sources inside the country. This forces the manufacturer to incur additional costs that are associated with the import of raw materials. Among them, the more expensive ones are logistics and customs payments. The state is able to change this situation by reducing the amount of fees that are paid when importing the necessary materials.

Pricing

Particular attention should be paid to the issue of the cost of baby diapers. It should be borne in mind that customers do not trust products manufactured in Russia. And if the packaging of these products is comparable in price with the goods of a Western manufacturer, then a high level of sales will not be possible. But at the same time, high costs for the delivery of raw materials and the high price of technological equipment do not allow Russian firms to significantly reduce the cost of manufactured goods.

In this matter, it is worth considering the conservatism of the market in terms of the price of children's hygiene products.At the initial stage of the new manufacturer’s activities, the low cost of goods is unlikely to be a guarantee of sales growth. Although it is most likely that it will not be possible to establish a small price, given the high cost of raw materials used for the production of diapers.

Sales ways

The market for children's hygiene products has its own characteristics. It is provided with a wide variety of sales channels.

Diapers for babies can be purchased at hyper- and supermarkets, specialized retail outlets for the sale of baby products, in stores selling cosmetics, etc.

In order for the products to be launched on the market, significant advertising costs will be required.

In the event that the equipment you purchased has the capacity to produce one hundred and fifty units of diapers per minute, entering the all-Russian market is inexpedient. In such a situation, your brand should be offered to the trading network of one region in which the production is located. Thus, consumer demand will be evaluated and their wishes taken into account by feedback.

Capital investment

The necessary investment volume, which will be required in order to organize our own production of disposable baby diapers, will be about fifteen million rubles. The payback period of the project is from five years. If you decide to build your own diaper factory, you will need start-up capital of one million dollars.