Where are we going? Recently, this question has been falling from the lips of thousands of people. And the blame for everything is the notorious tolerance. It is thanks to her that Marvel makes the first film about a superhero with an unconventional orientation, and Victoria's Secret includes a transgender model in the staff. Does this make our world worse or better? Is such rebranding correct, how does it affect our children? These are questions that no one undertakes to give the only correct answer. Therefore, in this article we will consider only facts.
Who is this?
According to reports, Valentina Sampaio was hired to participate in Victoria's Secret campaign, making her the first open transgender model of the lingerie company. The 22-year-old Brazilian posted on her Instagram page a photo from a photo shoot for the PINK line on Long Island in New York.
The girl, we shall call her that, accompanied the photo with the caption: "Never stop dreaming! Life is beautiful ... Love more, but hate less, hatred is useless, just don't waste time on her."
It is worth noting that in 2017, Sampaio entered the history of fashion, becoming the first transgender model to appear on the cover of Vogue Paris.
Rebranding Reason
The world is changing, and different companies must adapt to it in order to increase profits or simply stay afloat. Victoria's Secret commented on the innovations as follows: "We must keep up with the times. Therefore, we plan to include plus size transgender and transgender people in the staff."
By the way, the first transsexual Victoria's Secret was the Brazilian model Lais Ribiero. Her happiness knew no bounds.
Like a circus of freaks
Victoria's Secret company keeps up to date, tries to satisfy the needs of different audiences and instills tolerance in ordinary people. At the same time, sometimes it goes beyond what is permitted in his statements. In November last year, the head of the company said: “Our company is unique, we not only produce chic lingerie, but also organize spectacular shows. Each of them is a carefully thought-out show where there really is something to see. Do you want to see the ladies in your body? "We are. Do you prefer transgenders? We will offer them! Our show is fantastic, special entertainment, one of a kind. We are leaders in everything."
Later, of course, he apologized for his completely intolerant statements, because the public perceived them extremely negatively, and as a result, sales fell sharply. He also added: “Many transgender models came to our casting, only one came to the state. But we respect their strength of mind, their choice and such a difficult journey through life.”
We show linen, not people
In addition, the company decided to ban the broadcast of television shows. Although earlier every "one-of-a-kind show" could be watched by everyone. Fighters for the equal rights of various categories of people have repeatedly called him the likeness of bridegrooms, and now have dubbed them a "freak circus," emphasizing the company's attitude to "not like" people.
Therefore, the head of Victoria's Secret made another statement: “We are expanding the boundaries of our products so that all people can buy it. The purpose of our rebranding is not to show“ funny animals. ”But to make each person unique in his own way. I could believe in myself, be proud of what he is. "