Shopping applications, online stores, auction portals - here it is very convenient to shop without leaving your home. Experienced internet marketers come up with various tricks that make you spend a lot of money. Check out our list of tried and tested ways to empty your wallet.
Associated item
We know this from a fast food restaurant. We buy a hamburger, and the service offers us extra fries. Such a set is usually cost-effective. Online stores work similarly, suggesting that additional headphones, a bag and a memory card are ideal for the phone we purchased.
“Only 3 items left in stock. Limited time offer”
Information that the product we are interested in will be sold out in a short time, significantly speeds up the decision to purchase. After the transaction, we often return to the product page and see that this product is still available, and its price is even lower than it was on a special offer.
“You save 34%”
This marketing strategy is quite risky but effective. Many people who buy a product do not know how much it cost before. Our reluctance to incur losses makes every savings attractive.
A product that originally cost 700 rubles, seems to us less attractive than one that previously cost 1000 and fell by 300. This is what marketers expect, offering a discounted product, raising the price beforehand.
"Free shipping in the amount of ..."
If free delivery is provided for when buying for 2000 rubles or more, and the cost of the goods you want to purchase is 1600 rubles, the consumer is ready to buy additional goods to avoid postage.
Advertising previously viewed products
Have you recently looked at a garden swing? The Internet must have noticed and remembered this. If you do not use the extension to block ads, offers to purchase garden equipment will appear on any site you visit.
Easy and affordable shopping
After all, you can buy goods without registration? The website remembers sending data even without creating an account. Online shopping makes shopping easier for us - and no wonder.
A customer who needs to go through a complicated registration process may refuse to purchase halfway through. The placement of the Buy Now button accounts for a significant portion of the profits of online stores.
