Many business trainers say that the secret to successful people is that they turn their flaws into virtues instead of complaining about fate and declaring war on themselves. Ordinary people are plunged into a state of depression and believe that they cannot change the current situation. Our today's heroine suffered from eating disorders, but managed to get rid of addiction to sweets and even made a considerable fortune on this. That's how she did it.
Dependence and complexes
Today, Tara Bosch is twenty four years old, she is the head of a large company for the production of sweets, which has branches in Canada and the United States. The girl has thirty-nine employees subordinate. The entire business is valued at $ 3 million, and revenues only grow every year.
Today Tara is a successful business woman, and yesterday she was nothing inconspicuous girl with a bunch of complexes. At school, she did not have special talents. She did not succeed either in school or in sports. The girl jammed all her stresses sweet. Sweets were her only source of pleasure and positive emotions.
The girl studied at the university and worked part-time at McDonald's. Suddenly, she realized that she was terribly dependent on sweets, and this, of course, negatively affects her health. Most of all, the girl liked jelly candies in the form of sticky worms. She ate them in unlimited quantities. Tara recalls how she absorbed package after package, and then felt remorse.
Secret ingredient
At some point, the girl realized that something needed to be changed, but she could not completely give up sweets. It was necessary to find a worthy alternative: to be both tasty and healthy. The girl began to search for information on the Internet, what can replace sugar and sugar syrup. In the end, she found a secret ingredient - the leaf extract of the South American plant stevia. It is two hundred times sweeter than sugar, but contains fewer calories.
Tara was so inspired by the creation of her own product that she abandoned her studies and began to experiment. She bought a silicone shape in the shape of bears and made her first sweets. The result and the idea impressed all friends and household. The sweetness really was no different from ordinary sweets that contain sugar.
Search for investors
At twenty-one, Tara seriously decided to open a business for the production of sweets, but there was a catastrophic lack of money. She could not take a loan either, so she had to look for investors. HootSuite CEO Ryan Holmes came to the rescue. However, even after starting the startup, the problems did not end.
Now it was necessary to agree with retailers: after all, somewhere else it was necessary to sell goods. Shops and supermarkets refused to cooperate with Tara, because they did not see any particular prospects. And yet she managed to negotiate with the local Choices Market store.
After that, the girl came a real success. Today, products can be found in twenty thousand outlets in the United States and Canada. Tara's company collaborates with tycoons like Starbucks and Lululemo.
