Nothing happens without a sale. Each person is, in a sense, a salesperson, for example, convincing his children to do homework, trying to get an interview, or running a business. Successful individuals in this field of activity know exactly how to present their "product" in the best way. Sales gurus share secrets on how to become the best seller.
“Be passionate about what you sell,” - Kara Goldin
“I believe that the best sellers are sincerely passionate about what they sell. It really helps you understand the benefits of the product, truly and convincingly talk about it. It becomes your second nature, ”said Kara Goldin, founder and CEO of Hint Inc., creator of The Kara Network, a digital resource for entrepreneurs.
In her opinion, if you can establish an emotional connection with the buyer and spend time trying to find out who he is and what he wants, the first sale grows into a long-term cooperation. Kara claims that she is passionate about the mission to make living a healthy lifestyle easy and enjoyable. The water produced by her company helps to fall in love with this product. It has a delicious taste, complemented by a sugar-free fruit essence, dietary sweeteners or preservatives. This is good for you, and it makes you feel better.
"Know how to listen, not talk," Dan Lock
What is the main mistake of sellers? They talk too much. “Do not sell with your mouth - sell with your ears. It's about listening, not talking. The less you say, the more you earn. Ask questions to start a conversation that will help you figure out the needs of your potential client, what are his motives and pain points, ”says Dan Lock, a Sino-Canadian serial entrepreneur, world professor and author of the international bestseller“ Unlock! ”, Founder of Closers.com .
Many sellers impose a product, which is very annoying. The professional is close but not pushing. It makes you want to buy. The seller must disclose the buyer's problem and submit a solution. Therefore, it is not the seller who is interested in buying, but the buyer.
“Focus on your thinking and beliefs,” Katrina Ruth
“In my experience of building a business, the value of which consists of seven figures, success is 100% thinking and beliefs. You also need a strategy, but this is secondary. Develop the belief that you can sell anything. Decide that you only sell honestly, knowing that what you offer has excellent service and value. Then follow the action to bring that faith to life, ”said Katrina Ruth, founder and CEO of The Katrina Ruth Show, a multi-million dollar online coaching business for entrepreneurs.
Messaging is the main form of marketing. Your message should connect people with what they believe in and what matters to them. When we hear something truthful, said honestly by another person, we get an emotional response. So, believe that you can sell your product because it is right. Then follow the agreed steps.
“Practice validation and visualization,” - Andres Pira
“When I first started selling real estate, I sketched messages in the palm of my hand. When I was driving to the office, I looked at my hands on the steering wheel and saw "LP", which means "best seller."Then I repeated to myself: “I am the best seller in Thailand,” says Andres Pira, developer, founder and CEO of Blue Horizon Developments and author of The Homeless Billionaire: 18 Principles for Raising Wealth and Creating Unlimited Opportunities.
Think about everything that you do every day without focusing on what is happening. Your mind is basically a subconscious machine. Daily affirmations program your mind, filling it with the right thoughts and behavior to achieve your goals. Create small tips to confirm these positive thoughts throughout the day.
It is also important to visualize your goals in vivid detail, using clear images created in your own brain. Imagine your success in colored detail with people, things and places. Feel these feelings, enjoy them. Over time, you will create your best reality.
“Ask The Right Questions,” - Keri Schull
“Being an exceptional seller means asking the right questions, and then even more right questions. It is so simple. You must take care of how your potential client feels and the world around. Only then can you improve your life thanks to what you sell. This is the essence of sales, ”said Keri Shull, founder of the Keri Shull team, which sold over $ 2 billion worth of real estate, co-founder of the HyperFast Agent real estate business.
“Be the seller you would buy from” - Dottie German
“The greatest sellers are not born, they become like that. They do not just sell their product or service, but sell themselves. If someone does not trust you, he will not buy from you. I received a $ 7 million loan to buy my company without money in a bank account because others believed in me, ”explained Dottie German, CEO of Douglas Elliman, a real estate brokerage empire with an annual turnover of more than $ 27 billion.
A good seller understands who he is selling to. They anticipate the needs of their customers and do their best to satisfy them. Be the seller you would buy from - flexible, amiable and tough, but fair. Both the buyer and the seller must leave, feeling good, making a deal. You will receive trust, friendship and future business.
“Take advantage of video calling,” Patch Baker
“You do not always need to negotiate a million dollar contract in person, but you should not do this by telephone. My secret is video calls. I made deals worth more than $ 1 million via Skype. When you can see the behavior, gestures and facial expressions of another person, you can be more open and clear than on the phone. I can see if the interlocutor takes notes, he is embarrassed or distracted. If so, I will pause and be sure that he is ready to continue. Video calls help build relationships when you can't meet face to face, ”said Patch Baker, founder and CEO of Mobius Media Solutions.
“Get in touch,” Jeremy Harbor
“Focusing on customer motivation is the key to sales. Invest in building a relationship with him, then find their sore spot and find a solution. I started selling watches for 99 cents on a market counter, then I sold slot machines worth a thousand dollars. After I switched to telecommunications contracts worth tens of thousands of dollars and small businesses for hundreds of thousands of dollars.
Now I sell companies for tens of millions of dollars - both the process and the communication are basically the same. The efforts required to sell the company are no different from the sale of a telecommunications contract, ”said Jeremy Harbor, an investor and merger and acquisition expert, founder and CEO of Unity Group and Harbor Club.
“Let us feel the urgency,” - Mark Bloom
“In order to master any skill, you must practice it daily, so review your skills at every opportunity.Learn how to legitimately convey or create a sense of urgency. The greater this customer experience, the more likely it is that you will quickly conclude a contract, ”advises Mark Bloom, president of NetWorth Realty.
These tips of business leaders will help not only in sales, but also in many areas of your life. The ability to communicate with people is one of the most important qualities necessary for success.