Literary creativity can be an effective tool for marketing activities. The release of his own book by the head of the company will allow him to turn to the target audience in a completely different quality, which implies a higher level of trust.
Why should businessmen write books?
Writing a book in the presence of ideas and free time will not cause any difficulties. The further life of the work in modern conditions can be fully controlled by the author in the presence of financial resources. Little-known writers no longer depend on publishers and can go out to the public without any special obstacles if they have a demand for it. The most important thing for a businessman writer is an understanding of the mechanisms that will enable this book to help business. Imran Tarik, CEO of Webmetrix Group, will talk about the possible benefits of such a combination of creativity and entrepreneurship.
1. Opportunities for PR
Already at the stage of the presentation of the book, the author gets the opportunity to attract the attention of the press, which can be used for a variety of purposes. But first you need to work out the event itself. The dry fact that a local businessman has written and is now publishing a book is of little interest to anyone. Nevertheless, the majority of media outlets are looking for “hot” occasions that will attract public attention to them.
You can go out to the public with prepared intermediate stories. They must somehow catch the interest of the audience, for example, through colorful images or an intriguing plot. Be sure this story should apply to the book, and to its publication, presentation, otherwise people will feel cheated.
Loud coverage of the published book in interviews, reviews and critical notes will allow, albeit indirectly, to draw attention to the author’s company. This side effect at this stage will actually be targeted, but the main appeal to the audience is still awaiting the interested audience in the very contents of the book.
2. Improving the status of the company
The surest way to attract a potential customer is to create conditions for the appearance of honest, positive reviews about the product. A positive reputation among the direct consumer directly indicates that the company should be trusted. For this reason, corporate sites of many manufacturers are literally full of not only reviews of grateful customers, but also all kinds of awards, certificates and quality marks.
How can the book help in this matter? Studies show that the public for the most part has great confidence in writers in principle. If there is a published book and it is available for purchase in large retail chains and specialized online stores, then the author, by definition, is a successful and trustworthy person. Moreover, this effect, as a confirmation of status, is best manifested as a tool for creating a personal brand, which is necessary for businessmen focusing on relatively wealthy customers or attracting profitable partners.
3. Monetization of books as a source of income
The book, in principle, is a source of additional income, which can be turned to the benefit of the same company. However, business-related authors focus not on selling copies of books, but on indirect forms of implementing content.
The content presented in the work can be divided into separate articles, lectures and reports.Entrepreneurs make such materials at conferences and webinars, and also provide consulting services on their basis.
How much literary creativity deserves consideration from the point of view of direct financial income is a matter for individual assessment. As a minimum, as a tool for diversifying income, it fully justifies itself. But as far as derivative forms of using the contents of the book are concerned when communicating with the target audience, it is not so much about making money as about the possibility of effective marketing activities in favor of the growth of the company.
4. Stimulating a newsletter subscription
Email is still an effective tool for promoting products. This is confirmed by research by marketers, who note that investment in this form of promotion pays off at times.
All activities related to the presentation of the book will encourage potential readers to subscribe to the e-mail newsletter. As an encouragement, you can offer the provision of free copies of the book to everyone who signs up for this subscription. Of course, you can use other forms of interaction with advertising corporate pages on social networks to attract an audience, the value of which from the point of view of marketing increases every year.
The practice of providing certain values free of charge in itself has a positive effect on shaping the image of a trustworthy entrepreneur. Even if a specific event does not stimulate a person to subscribe, he will know that in the future various kinds of rewards can be expected from this company.
5. The chance to become famous
The basic range of tasks facing the book is to promote the company's product. This is an important mission, and it will be realized at different stages by different methods. But there is another opportunity that can give impetus to career growth with unprecedented prospects. It's about personal popularity.
The success of the book, which has become a bestseller, can fundamentally turn the life of the author. If the work is really noticed by a wide audience and highly appreciated in the expert environment of the target industry, there is every chance of gaining public recognition on a national scale. In the future, this authority can also be monetized in a variety of ways, the most logical of which are likely to be associated with the same writing, lectures and speeches. Of course, against this background, the mentionability of the company itself, which is represented by the best-selling author, will steadily grow.
Conclusion
Not all entrepreneurs have a talent for literary skill, not to mention original ideas that, in principle, may interest the public. But there is nothing wrong with taking a completely honest path and because of the ability to sincerely describe your personal success directly from life. It is such stories that are most appreciated by those who, in principle, can be carried away by books of entrepreneurs. In the process of writing, new ideas will also arise that can be developed and supplemented at your own discretion. This process will ultimately make it possible to formulate valuable ideas for your own business.