When London-born Heidi Ellert McDermott got married in 2012, she did, by the standards of the bride, a rare thing - she got out with a wedding speech. And considering that 42-year-old Heidi had previous experience in writing scripts for famous television shows such as The One Show, her performance was a huge success, and Heidi herself decided to open her own wedding speech writing company for grooms and brides - Speechy.
The speechy
There are many nuances in the Heidi-based business. So, a woman advises to avoid cliches such as “soul mate” or “best friend”, and to put more emphasis on humor and sincerity - “We like to show people the way they really are.”
"According to my calculations, I helped write wedding speeches of about 400 grooms and more than hundreds of brides," says Heidi.
Although Speechy works with both sexes, Heidi estimates that almost a quarter of her clients (24 percent) are women. While last year, orders from brides increased by 420 percent.
How to write a speech
"We are one of the few wedding speech writing companies with a focus on female clients. We have developed many templates for brides, for mothers, for many other relatives."
Heidi believes that more couples need to pay attention to oratory and how we use our words at key moments in our lives, like during a wedding ceremony.
“The bride’s speech should be romantic, sentimental, sweet, beautiful - whatever, but most importantly, she should be witty. Laughter not only touches the best strings of the human soul, but also entertains the audience in the hall, making people laugh, and this is the most important thing” .
"We always recommend thinking about what you are going to say during the ceremony, at least two months before the wedding," she says.
Customers
Heidi, even after the end of the transaction, tries to maintain good relations with customers. A real balm for her heart is the warm reviews of people who call her themselves, happily telling how wonderful everything went.
“You can’t imagine how wonderful this feeling is - working together with good men and women on their words of love and thereby understanding that you are helping them with something. We often underestimate the power of friendship, and it's great that there is an opportunity with words strengthen her. "
Heidi believes that such an accumulation of bad wedding speeches is partly the fault of the Internet in today's era, when there are so many low-grade jokes and clichés around.
"Grooms constantly talk about the bride as a princess, and this is repeated so often that she simply loses her own personality, and her friends and family generally cease to understand who he is actually talking about."
“We help people to clearly articulate their feelings, wrapping their passions in writing, asking them a number of questions that at first may seem strange, but in fact they really allow us to understand our customers better. We never put our own words into the mouths of others but instead we help them better put their own thoughts and feelings into words. "