In today's tough world of business, it is difficult to promote your brand in such a way as to become truly recognizable in the market. However, nothing is impossible: you just need to be patient and apply really effective strategies to increase sales. Experts reveal secrets of how this can be done.
Be a good listener
Do you know that, according to surveys, it turned out that people who speak less during a conversation with a client are the best sellers? The best sellers say forty-three percent of the time, and the bad ones say more than sixty. What is this talking about? The fact that listening to you can really help increase revenue and lead to increased sales.
You need to advertise the product, but do it so that the dialogue does not turn into a monologue. You should receive feedback from the client, find out what worries him, bothers him which product and why he would prefer, about all doubts, etc. Only being a good and attentive listener can you really bring your business to a new level and expand your client base.
Use the right words
Words are your trading tools, especially if you frequently make calls. Accordingly, your task is to use convincing arguments and arguments, correctly formulate proposals and use the right words to force a person to purchase your product or service.
The author of The Influence: The Power of Persuasion, Dr. Robert Cialdini, revealed such magical words - “because.” When you use this bundle, you become more convincing. Remember how often in childhood my mother answered your “Why?” - “Because I said so.” At a subconscious level, each person, having heard these words, feels more confidence in the interlocutor. This bundle is associated with reliability, stability, etc. Of course, an explanatory argument should seem to follow, but you can also do without it.
Take advantage of everything
This may sound tough, but why do not you have the right to help a person make purchases if you yourself work in the field of sales? This does not mean that you should behave too aggressively and aggressively. No, you can use simple tricks to get the client to yourself.
Do you know that every third respondent said that he considers a person with glasses to be intellectual, and every fifth person recognized him as more reliable? Interesting facts, right? Then why not use them to your advantage? Just wear glasses for your next appointment. At the same time, check first-hand whether this image promises success in negotiations.
Another interesting point: when you are sitting opposite someone at the table, you are in a hostile position. So, at least, psychologists say. Do not make such a mistake. Try to sit in a nearby chair with a potential client. So you will cause more confidence and will be able to attract a person to yourself.
Use visual elements.
Sixty percent of people are visuals, that is, they perceive information through their eyes. Do you help convey a message to customers about the product, describe your brand using visual elements? Not? A must. Illustrate your products or services to make it easier for customers to understand your concept. Operate with numbers, if possible. Build graphs and charts to convince people of the profitability of your business. Visual effects and text images should be the main selling tools.If possible, draw a parallel with some well-known phenomenon so that your products evoke associations in humans.
Reviews
In the era of electronic technology, the vast majority of people watch reviews on the Internet before buying a particular product or ordering a service. See what kind of comments they write to you and if there are any at all. If not, then urgently need to rectify the situation. Agree with partners and ask them to leave positive feedback and act as a guarantor. Post comments on the official website.
Also monitor reviews of ordinary customers. If there are negative ones, contact the person and find out what did not suit him and how you can be rehabilitated. Do not neglect this recommendation, otherwise you will gain a fame.