Rene Magritte got the right idea for his famous painting “Betrayal of Images”. In the photo, which clearly shows a pipe for tobacco, he added the inscription: "This is not a pipe." Web users often asked in annoyance, “If this is not a handset, then what is it?” But for an e-commerce product, such a signature could be your worst nightmare. How to describe the goods in the online store, find out below.
Signature Neglect
Often e-commerce stores sell products where their use to the seller seems obvious. But for those new to the industry, more explanation is needed to keep potential customers on their site.
Although store owners often add detailed product information to the description, many Web users only view photos.
Failure to include captions in your images can lead to confusion and cause missed sales.
Next, we’ll take a look at a few tips to help ensure that the captions for your images clearly describe your product so that customers don’t think that the tobacco pipe is a tube.
Research
Studies show that people read captions more than headlines. This means that detailed descriptions of products on your site most often remain unread, while those small snippets that explain what is displayed on the images are likely to be studied.
If there is no context in the photo, users will ask questions about the parameters of the object and think about how it works. Take, for example, a pipe of tobacco. You can place a picture with a luxurious handset on a white background in your online store, but without a signature, users will not know its size. They will also not be aware of the material from which the sold product is made. They will ask: “Is this pipe made of oak or olive wood? Is she big enough? ”
Tips
The product description should consist of several words and a couple of sentences. Its purpose is to attract readers to a brief explanation of the picture. When creating a description, it is important:
- Know your audience. Write a description that details how the product is used and why. Your product for professionals? Is he innovative? Who is selling it? Knowing who you sell the product to helps you create relevant descriptions that are relevant to your target audience.
- To be precise. Although the images on the product pages can work together to provide the customer with a visual representation of the product, images appearing elsewhere on your site can confuse the customer. Make sure your captions explain what is happening in the picture. Your picture may show a person in a chair smoking a pipe. The description may help users understand that you are selling only a pipe, not accessories or herbs for it.
- To be easier. Include something fascinating and easily digestible in the description. The goal is to strike a balance between what arouses your customers' interest and makes them want to know more, and what demonstrates what your product can offer your competitors. For example, a basic title can be improved by adding descriptive content. It will look like this. Main heading: Tobacco Pipe. Superior: "Handmade olive tree pipe for smoking tobacco and other herbs."
- Be caring.Headings can be doubled to create an alternative text that will not only tell search engines what is shown in the picture, but also help people with impaired vision to view the photo. Current technology allows websites to be accessible, with the ability to automatically read headings out loud so that everyone can interact with the image and visualize the content. An obscure or missing signature can confuse potential buyers.
The more users understand and feel connected with your product, the higher the likelihood of making a purchase. Captions can help customers make decisions faster and give them confidence that this is the product they are looking for.