We live in an era when social networks have become as popular as morning coffee. Moreover, some people are so addicted to Instagram that right after waking up they reach for their phone instead of going to the bathroom or having breakfast. This is why many are so obsessed with social media promotion. Due to the high competition, success in this field requires a good knowledge of digital marketing.
Comments - a new type of product
Bloggers and their followers use different methods to make their account popular. Some try to do this for free, so they hastily leave comments under other people's posts. At the same time, it is not necessary to understand the topic at all. In this case, it’s more important to just “light up” and draw attention to yourself.
I must say that some account owners are tricky and hire paid commentators who leave messages on their behalf. In a sense, this is a hoax to users. However, some easily make a deal with their conscience in the pursuit of popularity.
Experiment
Digital Marketing Specialist Jonathan Jeffrey is often confronted by the blogosphere. He decided to conduct a unique experiment to expose how so-called influential people use a series of unscrupulous tactics to attract the attention of potential advertisers and other partners who are willing to pay them money.
To find out the truth, he will become one of the “Instagram” bloggers. He let his imagination run wild and foresaw a blissful life consisting of free travel, so he decided to aim at the tourism industry.
How to promote an account?
So, digital marketing specialist Jonathan Jeffrey used the services of those who offer a range of account promotion services. He used a combination of these along with rigorous testing to spin up his account from zero to 40,000 involved users in just six months. As Jonathan Jeffrey notes, about 70 percent of subscribers were real.
Although Instagram automation is not new, he wanted to maintain complete control and access to data. To this end, a specialist in digital marketing.
Jonathan Jeffrey bought a piece of software that required him to configure all filters and parameters and monitor them weekly. He never received any complaints and often found that most people thanked him for receiving alerts.
Attracting Subscribers
The first month of his experiment, digital marketing specialist Jonathan Jeffrey spent on testing various ways to attract subscribers to understand the features of Instagram and find out how the algorithm works.
He aimed at followers of other influential travelers and brands, sending them alerts. However, as a result, it turned out that most of the subscribers were dummies.
After a month of rigorous testing, he found that focusing on photographs located in a specific geographical location, such as a popular beach resort, he managed to get users whose quality was much higher, but the feedback coefficient was much lower. The sweet spot for automation was a combination of both.
Other subscribers
By targeting followers of other powerful individuals, digital marketing specialist Jonathan Jeffrey would have a repetition rate of 5 to 10 percent. Therefore, for every 100 people he signed up with, five to ten people signed up for his account.
Every day, digital marketing specialist Jonathan Jeffrey recruited between 400 and 800 people. This number was randomly distributed, cheating on Instagram. Then he automatically unsubscribed from this user in a few days to ensure a normal balance between the number of subscriptions and subscribers.
Hashtag followers
Another way to attract followers, tested by digital marketing specialist Jonathan Jeffrey, was to use popular hashtags that users often use. This meant that when he posted the photo, participation was very high in proportion to the number of subscribers he had.
Many PR and marketers often look at the percentage of involvement as an indicator of the authenticity of the account. Anything below 5 percent is generally considered bad. It also meant that digital marketing specialist Jonathan Jeffrey could use hashtags quite successfully.
He tested one to 30 hashtags per post. Digital Marketing Specialist Jonathan Jeffrey found that maximum participation can be obtained by using 10 to 15 hashtags.
He recommends the use of five low-hashtags (below 50,000 photos), five medium-sized hashes (below 250,000 photos), and then five larger hashtags (from 500,000 to 2,000,000). The larger the hashtag, the more fake accounts interacted with it.
Digital Marketing Specialist Jonathan Jeffrey's account has grown at a steady and steady rate.
Engagement groups
These are private clubs of members of social networks. While there are many public and easy-to-access parties, secret groups require you to have a significant number of followers.
When a member of a group posts a photo, all other members must like this photo as soon as it is published. This tricks the algorithm into thinking that photography is popular. The goal is to attract more subscribers. Digital marketing specialist Jonathan Jeffrey recruited just under 500 new followers a day.
results
At the very beginning, digital marketing specialist Jonathan Jeffrey imagined the blissful life of a blogger who travels for free. After several weeks of hard work, it is time to check the results.
He set up a script to gather information about the most popular restaurants in New York. Then the virtual assistant found the corresponding contact letter.
Digital Marketing Specialist Jonathan Jeffrey sent an email to every restaurant using the popular cold email automation program, explaining that he would like to discuss restaurant promotion in exchange for free food for two. He received 80 responses, of which 50 were positive. Digital Marketing Specialist Jonathan Jeffrey was surprised at this result.
A few weeks later, he clumsily hunched over the tables and snapped frames of food. As a rule, he does not share his life on social networks and considers it extremely frightening. However, few viewers knew that he received thousands of dollars of free food in exchange for a quick photo. It was nice to see that the photos he posted were well received, as they were ranked by their respective hashtags.
He believes it’s useful to share this so that other marketers, PR agents or business owners are not fooled. Always ask bloggers for a breakdown of subscribers and a screenshot of their analytics.If digital marketing specialist Jonathan Jeffrey were to choose an influential person to work with, he would always ask for examples of photographs that they published for other clients.