YouTube is the largest platform for bloggers, which not only helped some modern celebrities to start their careers, but also by itself provides opportunities for earning. With it, you can earn any money.
Although a competent content strategy (that is, the video that you shoot) also plays an important role, the right marketing strategy is indispensable. For modern YouTube, it’s important to know how to effectively promote your channel. You can hire a person who understands this, but not everyone has this opportunity.
Learn from successful video bloggers
The first tip that you can give beginner youtuber - follow the tactics of millionaire bloggers. This does not mean that you need to take ideas from them and copy everything that they do. You need to find something that brings together all the bloggers you want to be like. What did they do to recruit so many subscribers? How often do they upload videos? What rules do they follow? This will not always work in your case, so the behavior of successful video bloggers needs to be adapted to your theme and your personal brand. Nevertheless, without training with the best, promoting the channel will be much more difficult.
In addition, try to find those who could not get subscribers. What mistakes did they make? What do you need to do in order not to repeat their fate?
Do ten-second trailers
You can advertise your channel on Twitter, Instagram or VKontakte (it’s good if you already have a popular profile on some social network). For this, not the video itself is better, but a short ten-second teaser. Make a habit of making such trailers for each video and upload it to your pages on social networks.
You can try to translate the most interesting scenes from your videos into GIF format, and then distribute them.
Promote your video as a podcast.
This is unlikely to be suitable for video reviews, but will work well for interviews. People who are fond of podcasts will follow the link to your YouTube channel and subscribe to it (but only if your content is aimed at them).
Learn all about your channel’s statistics and audience.
YouTube provides opportunities for this. First of all, you need to study:
- The age, gender, geographic location of your audience. This information will need to be used when you come up with ideas for the video.
- The reaction of the audience on the video. That is, viewers comment more on which videos they like and under which dislikes, what time and day of the week there is more reaction.
It is very important to understand who your audience is and what it likes, because it is the driving force of the channel.