The father of the famous blogger Sasha Spielberg, 55-year-old Balkovsky never worked for hire. Back in Soviet times, he received school education, went through the army and graduated from Moscow State University. When the country broke up, he immediately decided to become part of the advertising business. By opening the LBL Media agency, he was able to create the largest banner in Europe. By renting it, the company Balkovsky received 300 thousand dollars a year. But in 2003, the father of the blogger decided to sell his share and do something new, namely development. To do this, he purchased several buildings from the Begovaya metro station. But nothing came of this idea, and when his daughter was 8 years old, he sold everything.
Parenting
In their family, it was not customary to limit the child, so she could as long as she wanted to sit at the computer. The only condition is to show parents what she is filming. According to the father’s recollections, when Sasha was little, they wanted to buy her a piano or violin, but the teachers did not find musical talent and a penchant for playing the instruments.
Blog Opening
Alexandra Balkovskaya decided to start her blog on YouTube in 2010, when she was only 13 years old. But she began to systematically upload videos to him only two years later. And this brought its results, because over the year the number of its subscribers exceeded 100 thousand.
It was then that she received her first promotional offer from L’Oreal and earned 100 thousand rubles on this. And if in those years a similar amount for a blogger was a chic budget, then by 2018 she agreed to talk only with those advertisers who were willing to pay at least a million.
Dad manager
As soon as the daughters began to offer to pay for advertising, dad immediately connected. He decided to fight for the daughter to receive worthy royalties in a new industry, completely unstudied at that time. In his opinion, many agencies used young bloggers and saved on them.
So, it often happened that with a budget of one million they paid only 200 thousand. My father never wanted to become a producer, at least because he had to participate in the creation of content. And he could not help the little girl create it with the expectation of an audience of primary school students.
Offers and advertising
The famous Sasha was offered much more advertising contracts than she could master. Therefore, dad decided to choose the most expensive of them, and give the rest to other bloggers for a small commission of 10-20 percent. In 2015, Spielberg received a tempting offer from director Timur Bekmambetov for cooperation with the film company Bazelevs.
They invited her to shoot a short video based on the youth film "Remove from Friends", which was soon to be released. This video gave dad a serious advantage. Firstly, he personally met with the director, and secondly, a year later he created the agency Z Agency, based on the film company, aimed at developing video bloggers.
Agency Z Agency
The first customers were friends of Sasha Spielberg. She led to dad Lena Sheidlin, Karina Kasparyants and Julia Pushman. The suit filed in 2018, in which the agency demands to collect fees for 4 banners posted on Instagram, 710 thousand rubles, says how smartly his wards earned.
Over time, all these bloggers went into free swimming and stopped using the services of the father of the famous girlfriend. Sasha was the first to promote her blog in 2015. Her dad was the first to take this part of the internet marketing market seriously. But now it’s difficult to call them the main ones; the Balkovskys have only a small piece of the market.
Manufacturer Contract
Balkovsky decided to sign a contract with the clothing manufacturer Tvoy. In his opinion, this brand is well aware of what such a generation of social networks is and is ready to keep up with the times. His agency is engaged in the promotion of a clothing brand on the Web. Together with him, young pop stars and famous bloggers participate in the creation of clothing.
Sasha’s father is not ready to divulge the commission that he receives from working with “Yours”. To date, five collections of clothing have been released and about a dozen in development. Dad once again received a contract with this company from his daughter. Initially, they turned to her for joint cooperation, but it turned out that their interests were much broader.
How much is the working day of father Sasha Spielberg
According to Balkovsky, his working day costs 100 thousand rubles. At least that’s how much he asks his clients if they want to spend one day with him, discuss their plans for the future, the development of social networks and the possibility of implementing his plan. The manager is very categorical, if he is sure that the plans of the company are unrealistic, he stops working with the client. If Balkovsky saw the potential, then he suggests developing a strategy. For individuals, this service will cost 500 thousand rubles, and companies will have to pay at least a million. Moreover, building a strategy is a serious matter, and it can take from a couple of weeks to six months.
For this money, Sasha’s father offers several pages of text explaining what needs to be done and how, as well as several units of content. In 2019, he listened to forty customers and concluded contracts with only a few. The first client is a young man, a unique professional in his field. The second client is the mother of a three-year-old child on maternity leave, who has a very wealthy husband.
Well-known blogger Anton Zvyagintsev considers Alexander a high-class master. They work only a year, and during this time the number of its Instagram subscribers has grown from 60 thousand to 160 thousand. A YouTube zero blog already has 23 thousand subscribers.
findings
So, we can safely say that the father of Sasha Spielberg built his career thanks to his daughter. It was she who opened the door to him in the future and introduced him to the necessary contacts. Now he earns several hundred thousand dollars, and for a thousand rubles he is ready to break naive illusions. And although no one saw his tax return, it becomes clear that the business is very successful and his daughter played a significant role in it.
Of course, he does not live at her expense in the literal sense of the word. But, most likely, without her, nothing would have happened. Although, who knows, after all, the blogger’s father set off in the field of the advertising business from the beginning of the nineties, and perhaps he himself could have found the money supply of modern business. In any case, the father and daughter do not live independently of each other.