You may not recognize this, but deep down you love to go shopping. You have your own interests, and you like to buy certain things, right? And you may not even realize that your buying habits may reveal some aspects of your personality. Recent studies will help you look at yourself from a new perspective if you find out what you spend the most money on.
Unusual study
The study involved more than 2,000 people. It has been proven that the most preferred purchases can help identify certain personality traits. It is also important how much money a person likes to spend on certain things and how much he controls himself. Now that most people spend their money electronically — with billions of cards in all over the world — you can study their spending patterns on a scale like never before. The results of the study demonstrate what can be said about the personality of a person by his expenses.
People usually spend money on basic needs, such as food and paying bills, but there are also many other things that people spend money on simply because they want to. The researchers wanted to find out whether the desire to buy exactly one thing and not another, to reveal the type of person. It turned out that this is quite possible. It is even amazing how much human psychology is associated with his everyday spending.
Five key personality traits
The main personality traits from the Big Five were taken for the study: openness, conscientiousness, extraversion, sociability and neuroticism. The cost data of all participants were collected and investigated. It turned out that people spend more on what they like. Of course, some shopping preferences are similar, but there are fundamental differences.
Thus, if someone is more open to various impressions, he spends more on booking airline tickets. Extraverts are spent on restaurants and excursions, conscientious do not spare money for donations and charity. Neurotic people do not save on expensive medicines and personal care products. Active outgoing personalities spend on sporting goods, healthy food, and expensive clothes.
Self-control while spending money
Researchers have found that those with more self-control spend much less on bank charges, and people with high levels of neuroticism don't spend on mortgage payments. Researchers have also expressed concern about how these things can be related to the banking and financial industries, and can also create ethical concerns.
Large companies have entire departments that identify the personality traits of their customers, and then send them targeted emails to attract. They know what this or that person to spend money on with great zeal, and offer them exactly what they need. So the sales of companies increase markedly, and people spend a lot of money. Follow the advice of experts: be careful not to lure yourself into a financial trap.