Many of us love to spend hours scrolling through the Instagram feed, being touched by cute animals and uploading photos of our pets. But what if you could earn hundreds or even thousands of rubles by sharing a snapshot of your furry friend? This is what the kitten of 30-year-old manager from London Karen Duke is doing.
Pet makes money
Karen is the proud owner of a gray cat, nicknamed Dante Duke, who has 51,000 followers on Instagram. For one post or story, she is paid up to £ 300 (about 23.5 thousand rubles) and from £ 500 for an advertisement in which she can appear.
“Dante’s success is still a big surprise to me,” Karen admits. “I never thought that her profile would attract so much attention.” I did not create her account for this purpose, but simply wanted to share photos of my best friend. Everyone seems to love her as much as I do. We still wonder how a cat can have so many fans. Probably everyone just likes content with animals on social networks. It makes people smile. ”
Problems you may encounter
Karen said Dante’s subscribers had opened up opportunities for her that she had never dreamed of.
When the girl opened a cat account for her own pleasure, she was contacted by brands in the pet industry, which recognized the great potential of the pet.
“I know influential people with 100,000 subscribers who charge £ 1,000 per post and 300 for advertising on Instagram.” This is a great source of income, ”Karen explains. “But this has its flaws.”
Duque does not have to accept all advertising requests in order not to lose the audience. She agrees to work only with those brands that are suitable. Dante is the official ambassador of the pet food company. She has also worked with animal health brands.
Success was not long in coming
After creating Dante’s Instagram account, Karen started uploading random photos with her pet from the gallery. Thousands of people became interested in them, including family and friends.
“I thought it would be fun, but everything was gradually gaining momentum and still has the effect of a snowball,” the girl admitted. - It was interesting to see how the number of her fans is growing, especially since I did not have experience working with social networks. I had no idea how to attract an audience. But over the past two years, I learned that there are strategies for creating content that works on social networks. Therefore, I was clearly lucky. I think that anyone can handle this if he is not afraid to try something new. ”
Karen tips: what you need to do to make your pet successful
- Creating high quality images in priority. There are many amazing applications that will improve the quality of your pictures. Changing tonal colors and exposure if the image is too dark or too bright can affect your audience engagement.
- Take a photo of your pet when he’s really happy. Take advantage of the moments when your pet is in your favorite place.
- Be attentive to the mood of the pet and choose the moments. If he is calm, this is the right time for a portrait shot. The audience always finds such photos cute.
- Make sure the pet is in the center of the photo so that it gets the attention it deserves. Make sure that nothing distracts the viewer from the animal. The background should be clean and simple. You can add a toy or a comfortable pillow, but the fewer things, the better.
- Lay out photos that match the content. The audience appreciate your unique style.
- Feel free to communicate with your audience and reveal your personal pet. Answers to fan questions are a great way to interact with your subscribers. This will allow them to better get acquainted with the character and personal qualities of your pet.
