While most online marketers are willing to accept the fact that search engines can bring a large amount of low-cost traffic to a website, the amazing reality is that many of them have little idea how they should do it.
Search engine marketing, creating content that is optimized for search engines, linking to related websites, and, of course, the key part of the job is choosing keywords to create a number of different aspects.
Why keywords are needed
Keywords or key phrases are those words that a potential buyer uses in a search engine to search for a product or service that a website provides. If you find out exactly which magic words, you can increase the number of visitors to the site.
For example, for a jewelry seller, the query “jewelry” would be the primary keyword.
Unfortunately, choosing keywords is not as easy as simply naming a product or category. There are many factors that affect search engines, and they need to be considered in order to choose the right keywords.
Choosing the wrong keys will attract people who absolutely do not need your product, which complicates the sales process.
Here are some keyword suggestions that will give you great results that can easily be converted to sales.
Check your competitors
Examine your successful competitors and view their meta tags to find out which keywords they use. This is a great way to quickly find the most commonly used and effective keywords for your type of business.
If it is international in nature and you send the goods abroad, write the keywords in different languages.
Make your own list
If you have a list of competitor keywords, add to it those words that you yourself consider important, including the name of your company and city. Also add different variations of keywords.
Ask outsiders for help
Rarely can anyone objectively see their business from the outside. To get the opinions of non-professionals, ask customers to submit keywords with which they found your company.
You can also ask friends and family to make suggestions so that they write in the search bar if they would like to receive your services and whether to buy something. You will be surprised at the keyword options that they come up with.
Since you cannot optimize your site for all the keywords you have listed, you will need to narrow your list of found words.
Keyword Assessment with Keyword Tools
If you have a list of keywords, you are ready to move on to the next evaluation step. You can use WordTracker software to find out the popularity of each of your keywords and key phrases. The Google Ads keyword tool is also a great (and free) tool to use when choosing keys.
Keep the most popular or frequently used terms and discard those that are rarely requested, check the relevant keys for your region.
Try to be precise
Using the key "jewelry production", try to use the "male jewelry production" if you produce products for men. While the former may be more popular in the search and may collect more votes, the latter is likely to increase sales.
People who are looking for “jewelry manufacturing” can search for wedding jewelry or any other affordable jewelry. If men's jewelry is your area of business, then getting brides on your site is a waste of marketing resources. It would be more effective if 5 users interested in men's jewelry looked at your site, and not 25 who are interested in wedding jewelry.
Flexible keyword selection
Always try to update your keywords in the store based on feedback received from visitors to your site, customers and website magazines. Website logs can provide accurate information about which keywords are successful and which are not, and are a great place to analyze the correctness of your work when choosing keywords.
The selection of keywords is a process that can significantly affect the effectiveness of the marketing efforts of your search engine, and therefore it requires due attention. Interestingly, while getting a high site ranking in search engines is important, it’s even more important to get a high ranking for the corresponding keyword.
In addition, select vocabulary that is related in meaning and surrounds your keywords.
The main goal of selecting keywords is to ensure that customers who are looking for a particular product go to your site with their key queries.