How to write an ideal email subject in such a way as to interest a colleague, employer, business partner? Many messages fall into spam precisely because of an incorrect header, by mistake. That is why it is so important to choose the right phrase in order to convey the essence of the letter to the addressee in a few words and prevent misunderstandings. Here are some tips on how to do this.
Do not ignore the subject line
You know that letters with an empty Subject field in most cases immediately go to the trash and remain unanswered. The recipient ignores them, because messages can be infected by viruses. This is one reason. And the second - it just annoys the recipient, who is forced to open a letter to find out what they want from him.
Brevity is the soul of wit
The subject of the letter should completely fit on one line. Keep in mind that sixty characters are visible on the computer, and up to thirty on the smartphone screen. Focus on this length and try not to exceed the number of characters so that the sentence does not break off in the middle.
Important words should be at the beginning
Most often, e-mail is viewed on a smartphone, paying attention to the first couple of words of each line. Based on this, try to place keywords at the very beginning of the line so that the person immediately understands what is at stake.
Eliminate unnecessary words
“Hello”, “thank you” - leave these words for the message body. In the subject, they are absolutely inappropriate. Only take up extra space.
Be clear and specific.
You must clearly convey the essence of the message so that the recipient appreciates the priority of importance without opening the letter. If you write “Do you have a minute?”, Then the person will not understand why they want to distract him from work. If you are sending a resume to your employer, be sure to write the job title and your name. If you are writing to a colleague, indicate the name of the project you are working on.
Simplicity
Do not try to fit all the questions you are interested in in one letter. Remember the important rule: one message is one thought. Then it will be easier for you to display the whole idea in the subject. If you cover all aspects, then coming up with a suitable headline will be extremely problematic.
Set the timeline
If your message is really urgent and you need an answer, then the best way to convey a thought to the addressee is to indicate the exact date. You can write like this: "Until Friday, please give an answer."
Indicate the name of the intermediary person
If the recipient's email address was given to you by another person, be sure to include his name in the subject. This will increase the chances that the recipient will read your letter. If this is not done, then he can ignore the message simply because it came from an unknown email address.
Highlight the main thing
If you are doing newsletters, for example, to your customers, then the topic is best to highlight what you want to offer. This can be a discount, catalog, bargain, sale, etc. You can even specify exact numbers. For example: "20% discount on household goods until August 20".
Do not start the sentence that you end in the body of the letter
If the subject of the letter has an unfinished thought that ends in the message itself, then this is a gross mistake. The fact is that people are very annoyed when they are forced to open a letter in such a cunning way.