Registration on the website of the online store and subscription to the advertising newsletter are still the most effective ways to promote goods and services on the Internet. They help build a base of potential customers and increase sales. The more information a person receives, the higher the chance that he will make a purchase. Unfortunately, users do not like promotional mailings, so they are in no hurry to register in online stores. But you can still get their attention. We will tell below how to do it.
Create quality content for your store
No one likes promotional mailings because they are often intrusive and do not contain useful information. To convince the user to register in the online store, you first need to interest him with the help of the content available on the site.
Often, entrepreneurs are in no hurry to invest in it, limiting themselves only to the description of goods. But it is precisely the desire to receive more interesting content that forces users to register and issue an advertising subscription. Therefore, it is important to post it on your site.
Use catchy headlines, make articles more humane and emotional. Try ordering several articles in different styles to find one that suits your target audience.
Website content should reflect the credibility of the company
It is important to monitor the quality of the content. It should not only interest potential customers, but also prove to them that you are selling quality goods or services. Users will not subscribe to the amateur newsletter, it is important for them to hear the opinion of professionals.
The credibility of the company and the quality of the services provided can be emphasized by publishing real customer reviews. It is important that they be written in a simple and understandable language, but at the same time be informative and useful.
Filling an online store with quality content is easy if you are truly an expert in your field. Publish practical articles that will teach readers something useful. Compare your products, this will help customers choose the most suitable for them.
Publish content from your subscribers on the website of the online store
You can make contact with the audience if you give them the right to speak. Every day, a huge amount of advertising is published on the Internet, because of which people stop paying attention to quality content. They pay much more attention to real reviews. If you publish them, then the credibility of your company will increase. Accordingly, the number of registrations and subscriptions will increase.
About 84% of users prefer to read reviews before buying a product. Therefore, let your customers express an opinion about your company. Even if they point out flaws, you will know what you need to fix in order to increase sales.
Create a convenient mobile version of the online store
In 2018, more than 51% of all Internet traffic in the world came from mobile devices. People are increasingly finding information using their smartphone, rather than a computer. Therefore, it is important to create a convenient mobile version of your online store. Minimize the amount of ads and pop-ups that can fill the screen of your smartphone. A person will not try to close them, he will just try to find another site.
The mobile version should not have many pictures, videos or music. These files will slow down the loading of the site.Use more concise but succinct phrases to interest customers. Large online stores should consider developing their own smartphone application. In it, it will be easier for customers to choose the right product.
Offer incentive incentives
Even high-quality content is not always able to convince users to register and subscribe. People do not like advertising, even if it seems interesting to them. In addition, they can find out useful information simply by reading it on your site without registering and sending their email.
In this case, potential customers may be interested in additional incentives. Internet users are well aware of the importance of personal information these days. Therefore, entrepreneurs should offer them something in return. The easiest way is to give them access to restricted content. Prepare exclusive newsletters that only registered users can receive. It is important that they are interesting, otherwise it will not attract people. You can talk about the announcements of your new products, discounts and promotions, sales and other events related to the company.
You can go further and offer users more significant benefits. These can be personal discounts on a promotional code, which can be obtained only after subscribing. Offer registered customers free shipping on the first few orders.