An unsuccessful interview with promising shoe designer Travis Grillo prompted him to sell pickles. For their preparation, a man uses his grandfather's recipe. High consumer demand brought Travis company not only great popularity, but also its present condition.
Failures temper
Travis Grillo is a young shoe designer. He was developing his own models of sneakers. Naturally, the young man planned to cooperate with large brands in order to allow his developments to enter the market. First of all, he turned to Nike.
Unfortunately, Nike management considered the development of Travis Grillo unpromising and decided to refuse collaboration with the young designer.
The main thing is not to lose heart
If one door is closed, then you need to knock on others. That is exactly what Travis Grillo did. He remembered that his grandfather was just making excellent pickles. Travis knew the recipe and the technology of their preparation. At the same time, from the very beginning, the young man began to use only truly high-quality cucumbers.
Start of sales
Travis Grillo first started selling his pickles at baseball games, as well as during the Boston marathon and in parks. He carried all the pickles by hand. At the same time, with his movements between various events, his old 1985 Cutlass Supreme car helped him.
Travis pickles like consumers. As a result, the young designer was able to quickly earn enough money to purchase a special trolley for food delivery. Later he began to more actively sell his delicious products in the parks.
Caring for your neighbors
During the sales of pickles in the parks, Travis Grillo had to communicate with the homeless quite often. Unfortunately, with people who do not have their own home, rarely someone tries to start a conversation. Travis, on the contrary, not only did not disdain a conversation with the homeless, but often helped them. He often treated them with his pickles.
In some cases, Travis Grillo even cooperated with the homeless. For example, a young businessman had an agreement with one of the oldest regulars in Harry Park. Travis let the homeless keep his soda in the fridge. In exchange, Harry kept an eye on Grillo's cart when he needed to go to the toilet or run off to the warehouse for new cucumbers.
Big success
Gradually pickled cucumbers made according to Travis Grillo's recipe became more and more popular. As a result, the young businessman was able to accumulate a sufficient amount to open his own company. This allowed him to significantly expand production.
Currently, Travis Grillo collaborates with more than 1000 organizations. Most of them are large retail chains or small shops. Travis does not refuse to cooperate with anyone who is interested in selling its products to consumers.
Ecological products
As Travis Grillo notes, in the manufacturing process of pickled products, most companies are increasingly using purely natural ingredients. He, in turn, does not plan to switch to the use of preservatives that can harm the health of consumers.
Travis Grillo pickles are made using only natural ingredients.Here, the young businessman was lucky to a certain extent, since in the process of preparing his products, the use of preservatives and other additives can only be harmful. As a result, it can continue to delight its customers with quality and environmentally friendly products.
Due to the not decreasing quality level of cucumbers from Travis, it is happy to purchase even such large retail chains as Whole Foods, Target, Publix, Stop and Shop, Safeway, Bj and many others.
Vegetarian Products
Travis Grillo actively collaborates with retail chains selling products for those who have decided to completely abandon meat and other food of animal origin. Thanks to his pickles, many relevant retailers managed to diversify the range of products offered to customers.
As Travis Grillo himself notes, pickles were not perceived by consumers as an interesting or independent product for a long time. Most often, he appeared on the table during picnics or as a minor addition to parties. Thanks to a well-conducted advertising campaign, as well as the wonderful taste of pickles from Travis Grillo, the attitude to this product has changed a bit today. Today, not only vegetarians often buy them and add them to their diet almost daily. All this brings great profit to Travis.
Dream come true
Despite the overwhelming success in the field of production and sales of pickles, Travis Grillo always wanted to be a shoe designer. In the end, having earned a fortune, he decided to realize his dream.
Travis started developing his own sneaker model with Patrick Ewing called Grillo's Pickle. For mass production, he collaborated with the Chalkline brand. Ultimately, Travis's original dream came true.
The history of Grillo gives everyone hope for the successful realization of their desires. The main thing is not to be embarrassed and try to achieve your goals with non-standard methods, even if the first attempt was unsuccessful.