Any entrepreneur and company whose activities are associated with the sale of goods and services want to increase sales, but not all of them succeed. And this is despite the fact that today there are a huge number of innovative tools for sales promotion. Experts argue that this is primarily due to the fact that businessmen cannot distinguish useful methods from borderline useful ones, as a result of which they spend a lot of money without achieving any success.
Instead of following current trends, it is necessary to concentrate on the most problematic areas, eliminating the problems existing in them. This approach helps to properly prioritize and find effective tools. Techincon founder and Microsoft business consultant Rashan Dixon shared his opinion on this matter.
The main problems of sales promotion
According to statistics, many trading companies do not show high turnover. According to experts, the main reasons for low sales are as follows:
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poor planning and lack of control over work processes;
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lack of time, because of which the wrong decisions are made and various errors are made;
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large discrepancies between stimulation and evaluation of ongoing activities;
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inability to competently combine various marketing tools.
The primary task of any business owner is to identify and eliminate the errors behind low sales. It is with this that many beginners and even experienced entrepreneurs have great difficulties. The following tips will help optimize sales and increase sales.
Focus on relevance, not diversity
Many entrepreneurs who are just starting to work in the field of sales focus on the assortment, ignoring the truly relevant products that are in great demand among consumers. Manufacturers adhere to a similar concept. They try to chop devices with as many functions as possible, the lion's share of which no one needs. As a result, even modern marketing tools are ineffective.
Innovative software products that help automate the sales process can help correct the situation. For example, Regie is a good one. With it, you can create a large number of meetings with potential customers interested in your product or service, without spending a lot of money and time.
Try to simplify your work as much as possible, and not introduce complex mechanisms and processes into the process. Simple tools will be more effective and will achieve better results without unnecessary headaches.
CRM systems
In modern market realities, one cannot do without them. As practice shows, they are mainly used by large corporations in their work, while start-ups with a small client base prefer to do without them. But this is their big mistake.
CRM systems can greatly simplify the work. With their help, you can effectively track customers and stimulate sales with minimal financial and time costs. Some products are quite expensive, but the good news is that there are free systems in the public domain.
By incorporating CRM into your workflows, you can take off some of your secondary tasks by focusing on solving really important problems. In addition, the overall productivity of employees will increase, so they will do much more.
Statistics are good, but live chat is better
Today, most companies collect and process a huge amount of sales data. But they are too fixated on statistics, therefore they do not pay attention to the opinion of end consumers. As a result, the marketing company, which usually spends a lot of money, goes to nothing.
The big problem also lies in the fact that communication between departments is poorly established. Because of this, they work in conditions of limited information. Your task as a leader is to establish good interaction between all employees regardless of their position and other factors.
The sales team and the marketing department must learn to work together to make the most efficient use of all the information collected. Software such as Prezi and its analogues will help in this.
Artificial Intelligence
Today, it no longer seems to be something fantastic and unattainable. Nowadays, many robots based on artificial intelligence have been developed that are perfectly adapted to the business. For example, many companies have already managed to evaluate the effectiveness of chat bots. They allow you to remove the burden from employees and help to attract more potential buyers. Such robots are able to work around the clock without days off and holidays. They help customers select the most suitable product and smoothly proceed to the checkout.
As the practice of using artificial intelligence shows on the example of numerous startups, it plays a big role in stimulating sales, as it forms a potential customer base and helps people find what they need.
Conclusion
We live in an era of modern technology that has entered all spheres of human life. Therefore, without the use of innovative systems, it is impossible to remain successful in business, regardless of the niche. But they show the greatest efficiency in sales. If you are not satisfied with the current financial indicators or you are experiencing a real crisis, then you need to think about optimizing work processes and implementing automated systems. Without this, it will be impossible to succeed and survive in a highly competitive environment. Keep pace with modernity and then your business is guaranteed success. Most importantly, do not stop at any difficulties.