Having spent almost everything on creating their fashion brand Twoobs, the creator sisters were left without the means to launch it, which forced them to turn to creativity.
The sisters turned to three models in bikinis, who went to Fashion Week in New York, and on their feet were shoes of the future from the future brand. This approach allowed the sisters Jess and Steph Dadon to solve the financial difficulties and make their shoes recognizable.
$ 500 fame
The girls spent just $ 500 on attracting models. Fashion models were ready to appear in public in new shoes for a nominal fee of one hundred dollars.
Also, the girls had enough money to hire a familiar photographer and driver for $ 60. In the midst of NYFW, the girls staged their show with models under cameras from hundreds of journalists who came here to shoot the main event in the fashion world.
Models managed to attract media attention with revealing outfits and unusual colorful shoes. It was a success. Three years later, the sisters Jess and Steph became millionaires. Today, girls admit that without that exquisite trick, they would not have been able to take a place at the top of the fashion business. Now Twoobs shoes have millions of fans who are closely watching the new masterpieces of the sisters.