The advertising business market is growing by 20-25 percent annually. This is a lot of money that pass by. By opening an advertising agency, in half a year you can earn $ 15,000 - $ 20,000 per month with relatively low opening costs.
A business plan for an advertising agency can be compiled quite easily, but there are many hidden difficulties that require immediate solutions. First of all, I want to recommend you, learn from the mistakes of other entrepreneurs.
When compiling a business plan for an advertising agency, you need to describe all the costs of opening it and the expected profit.
Define a list of services for which you are charged. This may be advertising on billboards, newspapers, the production of leaflets, online advertising, the creation of slogans, slogans, signs. The Internet opens up more and more new opportunities for advertising companies.
First you need to rent a room where the office will be located. It will be enough to rent a small room that will meet the minimum requirements. At the beginning, clients will invite you to discuss the contract and the scope of work. It is advisable to make a small repair in the room for beauty and convenience.
You will need the standard equipment of any advertising agency: several computers, a printer, a scanner, a risograph, and a plotter. Without this equipment it will be impossible for you to work. Also do not forget about the purchase of office furniture. The staff will need practical and comfortable furniture.
Now it’s worth doing recruitment. The business plan of an advertising agency takes into account not only staff costs, but also its quantity. For a small agency, you will need a director, several managers in different areas of advertising, a layout designer, a programmer, and a designer. Their salary will be calculated taking into account work experience plus percent of orders. Your company simply cannot rise to a high level without creatives. They will be the engine of all the work, their job will be to create slogans, come up with new concepts for advertising and more.
At first, you don’t need to advertise yourself very much, as this threatens to attract close attention of competitors who will try to harm you in any way.
Costs:
Rental space - from $ 4 thousand
Repair in the room - $ 2 thousand
Equipment purchase - $ 7 thousand
The salary of staff will be calculated taking into account work experience plus a percentage of the order.
Revenues:
The initial profit is 8 thousand per month, after six months the planned profit is $ 15,000– $ 20,000 per month. Everything will depend on the number of directions in which you will work.
