Despite the fact that the idea of building a recreation center costs a lot of material resources, and also requires thinking over a lot of details, every year more and more businessmen, both beginners and already seasoned ones, are wondering how to open a camp site.
Opening of a tourist base
Any businessman knows that a successful plan requires a good plan that will take into account all the details and subtleties of a future business. The business plan of the camp site begins with the fact that it is necessary to choose a place where the future construction will be located. Naturally, the best choice would be a place where there is a forest, a lake, a river, perhaps some picturesque place. In general, you need to pick up some beautiful corner, which with its appearance will already attract customers. However, when choosing such a place, it is worth considering the size of the future tourist base, as well as how far it will be from the city, whether there will be any roads here or whether you have to get along country paths. These nuances are considered the most important and must be taken into account when drawing up a business plan for a camp site.
Organizational Nuances
When choosing a site for construction, it is necessary to consider that you can stumble upon a conservation area, for example. Obtaining permission from the authorities to build camp sites in such a zone is an almost impossible task to complete. There is an opportunity to buy long-standing non-functioning buildings or children's camps, but it is worth considering that the cost of such complexes is very high. However, in such areas there is already almost everything that is needed to open the base.
Once a site has been selected, it is necessary to attract geo-researchers and conduct a study of the area in order to correctly draw up a construction project. After this, you need to solve another very important issue. When will the base work? Only in summer, or only in winter, or all year round? The business plan of the camp site must take this point into account, since, for example, work only in winter will pay off much longer, but at the same time, the cost of opening such a base will be less.
After a site has been selected, research has been carried out and a development project has been drawn up, it must be agreed with the local authorities and they must obtain a building permit from them. Another important point will be that it is necessary to approve the business plan of the camp site by the authorities and submit a whole series of documents, which depends on in which country and in which area the construction will be carried out. Development can begin only after obtaining all permits and approval of all projects and plans.
What should be in the base
You can draw a common line for those buildings that should be present on the territory. The recreation center includes administrative buildings and dwellings for vacationers. It is important to build houses for tourists with a different number of beds, so that it is possible to accommodate families of two people, as well as four, five, etc.
The selection of building material depends on what time of year the recreation center will operate. Suppose, if this is only a summer period, then it is possible to erect structures made of wood. The advantage of such buildings is that they will not have to be insulated, and the appearance will be pleasant. The most popular material is profiled timber. It not only has a pleasant appearance, but also has high reliability.
With a small amount of money, you can do the opening of a resting place of the “mini” plan. This type of camp site is distinguished by the fact that buildings for vacationers there are cabins. The advantages of such structures include the fact that they are cheap, easy and quick to install, and they are also simply equipped with electrical appliances. However, the cons are quite substantial. Not too pleasant appearance, low capacity, fragility, low reliability.
In some cases, a block module is used. This is the same change house, only equipped with several rooms at once and, naturally, having a large area.
Communications on site
Mandatory communications during the construction of the base will be gas, water and electricity. To ensure water supply in such places, boreholes are most often drilled and sewage systems are equipped, since the central channels are located quite far away. It is also worth remembering that if the recreation center is open all year round or in winter, then you need to take care of the presence of heating. However, a heating system will be needed at summer bases if they are equipped with swimming pools, saunas or baths. Most often this problem is solved by building your own boiler room, if the base area is large enough. Also, tourists willingly visit food camps, since not everyone wants to cook on vacation.
Customer base
The most popular tourist camps are among people aged 20 to 50 years, as well as among employees of small companies. As a rule, it is this circle of clients that most often chooses a camp site as a holiday destination in order to celebrate a wedding, just relax or have a corporate party. It is worth adding that with the fact that the supply on the tourist leisure market is growing rapidly, the demand for such places is also growing rapidly. For this reason, competition in this area is not as huge as it might seem. Well-chosen place, as well as entertainment at the camp site will help to attract a large number of visitors.
Organization of the tourist base workflow
The simplest option for arranging recreation at the base will be wooden arbors, which will be equipped with tables and chairs or benches. Well, if each gazebo will be attached brazier. For children, it is best to equip children's and sports grounds, as well as place a football or basketball field, for example. The playground can be equipped with slides, a trampoline, etc.
Special attention should be paid to the reservoir, if one is present on the territory of the base. It is necessary not only to make the beach for a comfortable stay on the pond, but also to monitor the purity of the water, as well as the state of the bottom. If there are no natural sources, it is recommended to make a pool.
Base workers
In order to provide quality service, as well as the smooth operation of the recreation center, it is necessary that highly qualified personnel work on it. The camp site should have employees with the most diverse education in different areas. You can give an approximate list of workers who will be needed in order to serve a tourist base with a capacity of about 50 people. This list includes the following professions: administrator, security service, locksmith, kitchen staff, animators, electricians, cleaners, accountant. Another important point will be how all staff will get to work, as the camp site is usually located far from civilization.
Marketing company
At all times, the so-called word of mouth has been and remains the best marketing tool for tourist camps. However, there are several more effective methods to attract customers:
- Print and outdoor advertising.
- Creating an online platform, which will be the visiting card of the base.
- The announcement of the work of the recreation center on various forums or sites.
- The conclusion of contracts on cooperation with various companies.Proposals for corporate parties at the recreation center.
- Vacation packages to camp sites can be sold at small discounts or make special advantageous offers.
The cost of rest at the base
The first thing that needs to be done to set prices is to carefully monitor similar offers from competitors. Rooms can be rented daily or hourly. The same applies to the delivery of an entire cottage or house. Of course, when the tourist base just opened and began its work, you will have to slightly lower prices to attract as many customers as possible. In addition, immediately after the opening, there may well be some flaws that will become visible only after the resettlement of customers. Care must be taken to eliminate all the shortcomings of the base in the shortest possible time. When opening a new complex, it is worth counting on the fact that the maximum workload is unlikely to be achieved. Especially if there are many competitors nearby or the location is not chosen very well. Although if the base is located on the coast, it is quite possible to get the maximum number of customers even in the first month.
Bureaucracy at the opening of the base
Building and selecting a site, opening a base and recruiting staff is just one side of the coin. The second is the collection of all necessary documents for the opening of such an institution so that in the future there are no problems with government bodies. Many lawyers recommend registering a tourist base as an LLC. This registration method will help protect yourself from losses in the event of a business idea failure, and will also help attract larger investors. If you summarize everything that was said above, you get the following. Opening a tourist base is a profitable business, despite the fact that it will require a large amount of money not only for opening, but also for development, as well as for staff wages. But a well-designed business plan will help to avoid unnecessary problems, and the recreation center will pay off in about 4-7 years after its opening.
Several pitfalls in business
This business, like any other, has its pitfalls that anyone who wants to open a business in this direction will have to face. Such a stone has become that the main contingent of people who visit such places is people aged 20 to 45-50 years. This class of people works the most, which means it has the most money. But at the same time, it is quite problematic to interest people with such a variation in age.
In order to attract people at this age as much as possible, you will have to develop additional activities that will appeal to them. It can be outdoor recreation, outdoor activities, perhaps wellness training or gyms. In order to implement such plans, it will be necessary to erect additional buildings, as well as purchase additional equipment, possibly hire specialist trainers who also have to pay wages. All this entails an increase in costs, which must be taken into account even at the stage of drawing up a business plan.