Reviews of franchises for grocery stores on the World Wide Web are mostly positive. Of the main shortcomings - a small selection of programs in which you can take part. On the other hand, the goods will certainly be in demand even in a big city, even in a small one. Franchises of grocery stores at home can bring good profits even in small towns, if the price level matches wages, and in large cities it seems to be perhaps the most promising business.
Features of work
Most of the chain stores prefer not to cooperate with novice entrepreneurs, but with established retail outlets, that is, they simply lure the company “under their wing”. However, the franchise of the Magnit grocery store is also available for those who are just taking their first steps in business.
It is believed that the crisis situation in the market is not terrible for the products, because nothing can replace food, and yet it is rather problematic to start a new business in a difficult economic environment. Statistics show that network firms today receive much greater profits than markets that were common several decades ago. If you believe the data of agencies researching the market, more than half of all the expenditures of our compatriots falls on the goods of hypermarkets and chain stores. When choosing which franchise of a grocery store in Chelyabinsk, Yekaterinburg, Ufa or any other city in our country will be the most promising, you must first familiarize yourself with the list of the most successful chains, and then find out which one is represented or plans to open a representative office in the target region.
Prospects: where to go?
The most successful, in addition to the Magnit network mentioned above, are considered to be:
- Dixie.
- “Okay.”
- Pyaterochka.
Good prospects can be obtained if you manage to conclude an agreement and become a representative of the Lenta, Auchan or Metro Cash & Carry network. No less successful will be cooperation with Atak hypermarkets. The franchise of the "Basket" grocery store is gaining momentum.
Convenient, profitable, compact
Recently, buyers are trying to purchase goods in small stores located not far from their place of life. These are the ones that are opened under the franchise of the grocery store “Dixie”, “Magnet” and the like. They have relatively small retail space, offer a limited selection of products, at the same time, all the categories that a person needs in everyday life are presented. Most often, retail outlets are open directly in residential buildings, the classic location is on the ground floor.
Public polls show that the franchises of Dixy, Magnit and similar grocery stores are also promising for the reason that in a difficult economic situation, buyers avoid large retail areas where you can spend a significant amount without even paying special attention to it.A number of chain stores, including large supermarkets and small "near the house" stores in their structure, show clear statistics: with a sharp and significant decline in customer interest in the first category, the second becomes more and more profitable.
How to get involved?
Grocery store franchises in Russia have yet to develop: up to the level of European states, American chain stores, we are still growing and growing. Nevertheless, some networks operating in Russia are happy to welcome new members. There are significant restrictions by region: due to the complexity of the logistics processes, many areas for network firms are more likely to be unprofitable than promising, which makes it difficult for entrepreneurs from small towns to start their careers in this area.
The most effective, efficient (most likely) proposal for cooperation will be sent to the address of X5 Retail Group. This is a group of companies present on the market immediately under several names - “Crossroads”, “Pyaterochka”, “Polushka”. An alternative to the office where they can give their consent is Spar. A job announcement on the development of a chain of stores was made by Metro some time ago, but so far this program has not been advertised to the level so that participation in it can be accurately calculated.
More opportunities than meets the eye
According to reviews, those who have their own production facilities have the best options for receiving franchise offers for a small grocery store. If a small company specializes in the retail sale of meat, milk, then you can conclude an agreement with a recognizable brand in this area. They will supply a certain range of goods, control the quality of the product, and the entrepreneur will be able to work under a recognizable name. Such a grocery store franchise can be opened with the participation of the Russian Field, Tsar-Product companies.
Franchise: why do I need this?
Why even try to join such a system, pay money for it? Isn’t it easier to open your own enterprise from scratch? According to reviews of experts in the field of economics, small and medium-sized enterprises, the franchise of grocery stores helps to solve a number of problems, relieve unnecessary workload, and the quality of the outlet will not suffer. When you join such a program, you can get into business faster and easier and start making real profits, and the routine will be largely transferred to the shoulders of the head office, with which an agreement is reached on the franchise of the grocery store.
By collaborating on such a program, an entrepreneur, according to reviews, gets access to better prices when purchasing a product, which means that he can successfully reduce the cost of goods and attract buyers, while the budget will not suffer. In addition, the grocery store franchise allows you to shift a number of worries to the head office at the beginning of their business: they will help with legal issues, staffing and making arrangements. In some cases, they assist in choosing a trading territory. Specialists will advise on pricing policy. If you believe the reviews, many franchise companies conduct regular training courses, trainings, and seminars for partners.
Franchise: Recognizable Uniformity
Participation in the grocery chain of stores is not only a wide range of opportunities, but also a number of restrictions that you need to prepare for in advance. So, in the framework of network cooperation, the head office establishes a design policy, determines the features of the marketing practice. Chain grocery stores have their own unique "features" to attract customers, and a new member should fit into this structure, following the rules, and not trying to enter their own.This also applies to promotional materials, leaflets and promotions to attract customers, and especially the wording, the supply of new prices.
Often, the head office monitors staffing decisions within each individual store that has joined the franchise program. Managers receive a clear set of interview guidelines, as well as the requirements that candidates must meet. Even if the potential employee really liked him, but didn’t comply with the settings, he won’t be able to take him. Training programs are (usually) also the responsibility of the head office. Many additionally offer sales analytics so that every entrepreneur knows what demand is greater, what is less, and in which direction it is necessary to develop.
I want, I can and I will
In general, network companies at the federal level prefer to take "under their wing" small networks covering a settlement or several nearby ones. According to reviews, it is easier to enter a large structure for someone who already has experience in doing business in the field of products. But the ordinary novice entrepreneur is not the most welcome guest. This is due to the peculiarities of the process - changing the name of an already established store is simpler and cheaper than opening a new one from scratch, when you have to make repairs, buy equipment, arrange access roads, a parking space, given that not only cars will arrive, but also heavy trucks (and this imposes specific restrictions).
The greatest prospects are for the one who chose X5 Retail Group for cooperation. This network usually resorts to a reverse franchise system. Such cooperation involves the provision of goods, the percentage of the sale of which becomes the revenue of the store. The parent company chooses which products will be delivered to each individual point, it is also engaged in the distribution of positions. Entrepreneurs should only successfully, quickly, following the plan, sell the imported goods. At the stage of opening a new store, an entrepreneur will have to invest in repair work and the purchase of equipment for trade. By agreement, it incurs obligations to hire workers.
Pyaterochka: prospects in numbers
On average, a customer’s check in such a store is about 500 rubles. The company is actively developing in the regions, preferring to work with existing small chain stores. To open a retail outlet under this name you need to have 300 m2 retail space. At the opening stage, investments vary between 7-15 million, the standard payback period is one and a half years. On average per month, you can count on the revenue component in the range of two million.
Crossroad Express
About half of the assortment of goods in this chain of stores is meat, vegetables, fruits and sweets, advertised as fresh food. The opportunity to participate in the business community on this franchise is currently available only to residents of the capital region; it is rather difficult for the head office to establish profitable logistics in other cities, which is why Express supermarkets usually do not open.
To open a new outlet, you need to have 250 m2 trading premises. Initial financial injections vary between 5-8 million. The head office promises payback within 7-20 months. The shortest period is typical for those who own retail space, but with rented premises they will have to go to the zero point for a rather long time. It must be understood that the target audience of such stores is customers with an average income or higher than that.
Spar
This company is from the Netherlands and currently has approximately 300 stores in our market. You can obtain a direct license only as a distribution and logistics company, but these legal entities are engaged in the implementation of sublicenses.A potential entrepreneur should own a retail store, which he will have to reissue under a new "head." Estimated starting infusion into the project - five million rubles. At gas stations, Spar stores are often opened with a very small area - 100-200 m2But the “at home” format requires large spaces - up to a thousand square meters.
"Penny"
Another good option for those who would like to try their hand at retail sales of products. The franchise of the Kopeyka grocery store involves the opening of a relatively small retail area. It will be necessary to conclude a contract with the aforementioned X5 Retail Group. The head office will require a space of 100-300 m2. Estimated initial investment in the business - at least two million, but no more than six. The head office will have to pay almost 300,000 rubles for the right to participate in the program.
The format of outlets is self-service, a relatively small assortment, speed of service, and round-the-clock work. The idea of such outlets is convenience for every customer. In total, the assortment of products includes about 3,000 items. Among them are only those for which demand is traditionally high in our country. They don’t sell any frills at Kopeyka, but the store optimally satisfies the needs of the widest sections of the population.
"Basket"
This network of grocery stores is represented in the Altai Territory and has recently been actively increasing sales, while increasing the number of outlets. As the head office presents, this company knows exactly what the local population needs and at what price people are ready to buy the necessary goods. This sets the brand’s strategy and makes the symbolism recognizable, but the new participant will have to integrate into fairly strict standards of the corporation. Equally, you can open a new store, and re-register under the new "head" previously worked. The idea of the company is to open points even in small towns, from where customers now have to get to the nearest grocery store for tens of kilometers.
