Not everyone is able to open their own enterprise, but almost everyone thought about starting a business, of course.
That's just the trouble is that this is not so simple. Naturally, the first thing that will be needed to open is the presence of an nth, but at the same time very decent amount of money. But this is not the main thing.
You should not discount the fact that most of the more or less profitable niches in the market have long been occupied, and therefore you need to prepare for a fierce struggle with competitors, from which, as a rule, a newcomer is unlikely to succeed.
In addition, the presence of certain knowledge and skills of a novice entrepreneur, allowing the newborn business not only to stay afloat, but also to bring the desired dividends, is also one of the components of success.
It turns out that we can come to disappointing conclusions. To become an entrepreneur and organize your business today is not only difficult, but almost impossible. However, only the walker is able to master the road. And the devil is not so terrible, as they say.
Yes, there are few oil wells, it’s quite difficult, if not impossible, to establish a bank, but betting on relatively new types of business, which appeared thanks to a completely different - modern - lifestyle, can be considered a reasonable step. For example, try to make money on ... air! Or, to be more precise, in balloons. No, not selling them. And having opened an aerodesign studio. What it is? This is a promising and still quite fresh direction, where competition is still very low, but the demand for this kind of service is very great.
Definition of a concept
So what is aerodesign? This is one of the ways to decorate the interior of the room - as a rule, intended for holding any kind of celebration - using balloons. Moreover, this is not just a bunch of colorful balls lonely located in several corners of the room, but a real extravaganza of all kinds of compositions created with the help of these latex bubbles, so well-known to everyone since childhood.
Indeed, today on the market there are a great many of them - all kinds of types, colors, sizes, configurations and textures. And, having certain skills and at least a little bit of imagination, from them you can create various figures, decor elements and much more.
And with their help, arrange the room where the celebration is planned. For which, in fact, to receive gratitude from the perpetrators of this very celebration in monetary terms. That's what aerodesign is. All the secrets of ballooning business are on.
Where to begin?
Naturally, with what any business begins. From registration. Since your own aerodesign studio is an enterprise that does not require a huge staff of employees (at first you can even work alone), it is best to register as an individual entrepreneur. Today, this procedure does not take much time.
Therefore, while documents are being prepared, it is better not to waste time in vain, but to draw up a competent business plan for the aero design studio, in which to write down all your actions in stages, as well as conduct competent calculations. After all, as you know, to want to do something is one thing, but to really succeed is completely different.
Therefore only correct marketing strategy, An excellent business plan for an aerodesign studio, a reasonable calculation of all necessary costs and a burning desire to learn new and unknown, will serve as the key to this success.
We comprehend the basics of mastery
Maybe, of course, the future entrepreneur will have a completely logical question: “What does the study really have to do with it?” Everything is very simple. Even if your very smart and correct business plan for the aero design studio was developed by a friendly team of highly qualified specialists, then without the most basic knowledge of the process of creating beautiful compositions and decorative elements from balloons, you can hardly count on being able to conquer the market.
Therefore, you need to learn, comprehend all the nuances of design skill, develop as a creative person and become a professional. After all, it’s not enough just to know how to make figures out of the ball, you need to be able to create something so unusual that the studio always has a line of people who want to use your services.
True, another question arises next. And where, in fact, they are taught to create these very figures from balls, how to make them yourself and arrange the rooms in such a way that everyone who saw your work really admires it and then advises others of you as a very successful and popular designer?
Where do they teach aero design?
If you are a resident of a big city, then you can easily find suitable training courses for professional aero design skills at the appropriate studios. You can also be trained individually by, so to speak, the guru of air art.
If you open a business in a small town, whose inhabitants love, by the way, the holidays no less than the inhabitants of the metropolis, well, you will have to do it yourself using special video lessons, of which there are more than enough today.
In addition, now there are a huge number of various clubs and forums where there are surely people who pursue the same goals. The exchange of opinions and accumulated experience will help to gradually improve in creating all kinds of festive interiors, and your own imagination will help to ensure that the masterpieces you have created over time become vivid evidence of your unsurpassed mastery.
A few words about the technique of working with balloons
So, what do beginner designers need to know? A special aerial design training program provides for the following points:
- the study of what are the techniques of inflating balls;
- training in the procedure of weaving all kinds of garlands and tying balls into deuces, triples and other figures;
- training in the technique of creating flowers from balloons;
- installation of multicomponent figures and structures both indoors and outdoors;
- passing special master classes aimed at consolidating the knowledge gained and teaching to competently create compositions, using and developing their own imagination.
Open a studio
So, entrepreneurial activity is legally framed, we have a business plan for the aerodesign studio, we have the knowledge and skills to design a room. It remains to purchase balls, appropriate equipment, to be puzzled by the search for a suitable office and customers. If at first it was decided to work alone, then the list has been exhausted. In the same case, when the plans are to open a full-fledged studio, it will also be necessary to raise the issue of selecting suitable personnel on the agenda. We consider each item separately.
Equipment purchase
The business plan of the aerodesign studio must certainly contain a section in which there should be a detailed list of the equipment necessary for starting a business, as well as all the costs of its purchase. So, what will you need to purchase and how much will it cost? A beginner in the field of aerodesign will have to purchase the following minimum at first:
- compressor (for filling balls with helium) - 7550 rubles;
- hand pump - 300 rubles;
- 40-liter cylinder with helium - 9000 rubles;
- a special tool for gluing balls - 500 rubles;
- Balloons for aerodesign - 7000-10000 rubles.
Office space
As for this, here you can save a lot. Two ways. Either abandon the office altogether, taking orders by phone and signing an agreement with the client in a specially designated place, or rent a room of minimum size for it.
By and large, shouting and dusting the client's eyes, taking him in a huge office, is completely useless. Especially at the beginning of its activities. Especially considering the fact that the premises will have to pay a certain amount as rent.
It is much wiser to spend money on the purchase of high-quality equipment and source material - balloons. But what you should think carefully over is your own portfolio, photos from which will convince a client much quicker to place an order than an office stuffed with office equipment.
Who needs this?
Actually, but really, who is he - a potential customer? The services of an aero designer are needed by many of those who have any triumph. As the latter, you can consider weddings, corporate parties, celebrations of anniversaries and just birthdays (including children's).
In addition, wedding salons and agencies, shops, entertainment centers and other similar institutions will not abandon the original design of balloons. True, in order to interest the clientele, it is necessary to conduct an advertising campaign.
Where to PR?
What should be aerodesign advertising? Where and to whom to talk about your studio? Everywhere and everyone! First of all, you need to declare yourself in all kinds of information media. To help you - your own business card site, specialized newspaper ads, social networks. Yes, and working properly word of mouth Do not discount. In addition, it’s not a bad idea to study specific places: banquet halls, wedding palaces, etc.
About staff
Naturally, if a novice businessman is very limited in funds, then at first you will have to pull the case alone. Which, incidentally, is quite possible and even in some respects more cost-effective. However, in the case when the required amount is available, you can immediately organize a full-fledged studio, for which, of course, you already have to rent an office and hire maintenance staff.
By the way, in this case, it is imperative to include in your aerodesign business plan a clause providing for the cost of renting a room and paying salaries to staff. In order to save money, the entire burden of the duties of the leader can be assumed.
But you will certainly need a manager for placing orders, as well as a competent aero designer who will either help you with the design, or even become directly involved in it. You will also need several auxiliary workers who will help decorate the room.
Profitability
If we talk about such an indicator as profitability, then, according to estimates, it ranges from 30 to 40%. If we talk about a lone aero designer who works without an office and assistants, then this figure can reach more than fifty percent.
Conclusion
That, perhaps, is all that can be said briefly about such a type of entrepreneurial activity as aerodesign. All the secrets of balloon business are now known to you. It remains the case for small: to decide and organize their own and very profitable enterprise.
