Recently, on the Internet, more and more often you can find such a thing as information business. This is your own business, which is capable of generating good income.
The word "infobusiness" is formed from the combination of "information business". However, it is unlikely for a simple layman to clarify the essence of the concept. So what is an information business? This is a profitable project, the main purpose of which is the sale of any information to train the one who acquired this information.
For example, someone who knows how to create sites can transfer their skills to other people. This is done through the sale of knowledge in the form of an information product. This type of activity is called infobusiness.
A new kind of entrepreneurs
With the advent of the innovative occupation, a new category of entrepreneurs, called information businessmen. What kind of people are these? These are those who run their own information business and make money on it.
A distinctive feature of such a specialist is that he must be a professional in a certain field. The products created by him are of high quality and have a certain benefit to people. How to build your information business from scratch? Where to begin? Consider the most important points of this case in more detail.
Niche Selection
How to create an information business from scratch? To do this, you need to decide on the choice of a niche. You can do this in one of two ways. The first one is suitable for a person who is a real expert in any business and has his own experience in it. Suppose it can be a traffic specialist, that is, to attract customers through the Internet. The second method is offered to those who wish to develop in one sphere or another.
For example, a person aims to learn how to create sites to generate income from them. Then the second method will be the most for him complicated. Indeed, in this case, you will need to go all the way yourself in order to, based on the experience gained, teach other people this science.
For those who want to create their own information business from scratch, choosing a niche is important and at the same time difficult. Many do not even imagine how they can choose the most promising and interesting direction.
For those who do not know how to create an information business from scratch, it is important to know which products can be sold using this direction. Their list includes:
1. Video courses. Usually they represent a certain block of lessons that are recorded on a computer screen and have detailed comments by their author. However there is video coursesshot in the form of a training film. An example of this is the lessons on the topic of repair. Their main task is to provide a detailed description of the process.
2. Audio courses. What is this information product? These are audio recordings most often used in areas such as self-development and psychology.
3. E-books. This product is currently very popular. It provides for the submission of information to users in the form of text.
4. Trainings. Such training is usually conducted online for a large audience. At the same time, students can ask the facilitators any questions. This training course lasts for several weeks. Sometimes information businessmen earn on sales of the video of the training that was held earlier.
5. Webinars. Such training also takes place in online mode. Webinars as well as trainings are attended by a very large audience. In this, these types of training are similar to each other. Difference webinar lies only in the fact that it lasts only two three hours and is a master class.
6. Consultations. This type of training is used, as a rule, by held people who need an answer to a particular question. Wherein information business advises each of his clients individually.
7. Workshops. This way of communicating information can be compared to training. Seminars are also held among an extensive audience, but only in live. This type of presentation of information is practiced by well-known and already held information businessmen.
Blog creation
How to start an information business from scratch? After choosing the most promising niche, you will need to create your own blog. Its opening and service is strikingly simple. In this case, the beginner information business immediately gets a lot of opportunities. They are concludedin transmitting the necessary information to the target audience and receiving feedback. This allows you to see the reaction of readers and notify them of the appearance of new information, using the news feed built into the blog engine. Gradually, this resource will occupy a leading position in the search engine, and the site will receive free traffic.
There are three things you need to create a blog. This is a domain and hosting, as well as WordPress. Consider their creation in more detail.
First of all, you need come up with a domain name for your blog. For this, your own name and surname are suitable. If a infobusiness if the company owns it, it’s best if the name is neutral.
Next, reliable hosting is selected. This is the place to work infobusiness. Hosting should be fast and work without interruptions. Otherwise, it will be impossible to achieve high blog positions in the search engine.
Next, you need to select the WordPress engine. Experts recommend its free option, which is suitable for all tasks. WordPress is easy to customize. Managing it is also easy.
Lead magnet
For those who start their information business from scratch, the instruction suggests moving on to the next step. It creates a free product, sold for the subscriber’s email. Such a product is called “lid magnet».
It should be borne in mind that the main assetInfobusiness is its own loyal network of subscribers. Lead magnet acts as a probe. It has been offered to the client for a while. If the product is liked by a potential buyer, he will definitely purchase paid option.
As lid magnet can act:
- check list;
- eBook;
- record webinar;
- video;
- interviews, etc.
In order to have as many buyers as possible, it is necessary to give them a free, but very high-quality product. The more there are such “magnets” on the blog, the more successful the project will be.
Landing is done for the free version. This is a special sales page that is tailored for one product. It’s important to place a catchy title, description and contact form on the landing page.
The title of the free app should be well thought out. The number of visitors who left their e-mail will depend on this.
Infobusiness from scratch will require the use of copywriting skills. Beginners are encouraged to learn from experience. at colleagues on a niche.
The created heading should have benefits and value. Also, its reading should arouse curiosity among the reader.
The main paid product
After you have completed all the steps described, how to further promote your information business? From scratchpaid product. This is the main product that should be sold after receiving a series of letters.
A few years ago, the whole range of 10-20 courses or more was offered on the Internet. In some niches, this still works. In others, this approach to business is already unclaimed. Many businessmen reduce courses to 2-3, but at the same time make them much better. By investing energy and money in their information business from scratch to results, entrepreneurs significantly increase the value of their product.For example, for one training program, prices range from 30 to 60 thousand.
For a paid product, you will need to create a separate landing page. It should describe in detail all the "pains" of the reader and how much the course is able to help him in solving problems. There should also be a description of the benefits of the product and posted reviews.
Autoresponder
Anyone who starts their information business from scratch should know that opening this business without an automatic series of letters is simply impossible. After a person enters his email address on it should to come letter of gratitude for the subscription and links to download the free product. After that, the client receives a series of letters within ten days. The most recent of them should contain offers to purchase a paid course. Of course, all correspondence should not be sent manually, but with autoresponder. This series of letters is called a "funnel."
Creating an information business from scratch is considering using the two most popular services. One of them is Getresponse.. This mail service is adapted to the Russian market. He has a clearmessage designer, convenient statistics, as well as colorful and vibrant design templates.
Another email service for doing business is "Justclick ". He is able to conduct newsletters, as well as accept payment from the client. The resource has multifunctional statistics, which allows you to track the effectiveness of advertising. After a few clicks with "Justlik " You can run your own affiliate program.
Social networks
Infobusiness from scratch without investments will certainly pay off if it is presented on social networks. To start the project you will need to create own group «In contact with»And arrange it in a professional manner. Next, you need to configure synchronization with all the projects you have. In this case, when publishing a new article on the blog, it immediately appears "VKontakte". This solution will save time. The design of the group should be entrusted to the designer. His services will be inexpensive. You can also use your photo.
It is advisable to place your products on a display cabinet. The Internet began to provide such an opportunity relatively recently.
You need to create your own group to recruit subscribers. So, there are niches that have not moderated VKontakte. In this case, the traffic will need to be attracted not to the landing page. He will fall into the group, and from it - to the necessary pages.
Traffic
So your info business is completely set up. He is ready to receive customers and make sales. However, they should know about the product, even if it is the best. Otherwise, there will be no sense from him.
To popularize the information business, you will need to buy traffic. But, first of all, it is necessary to clearly define the target audience (CA) of the created product. Taking a piece of paper, you will need to indicate in it the age and gender, income and education, interests and other characteristics of potential subscribers.
To attract traffic, it is recommended to place contextual advertising in Yandex. Direct "and targeted advertising on VKontakte. These tools are the most convenient for product promotion.
With a clear understanding of the target audience, subscribers can easily be found on social networks. So, the information business in a certain niche can collect the first two three a dozen groups. Also it’s worth placing your ad on the community menu, starting to add the assembled groups there.
Educational literature
After reading the instructions for creating your own information business, it seems that everything is quite simple. However, it is not. In order to create a serious information business and become the owner of a multi-million dollar fortune, one month of work will be clearly not enough. It will take some effort and be serious enough.Also, in order for the online business to become highly profitable, it is important to read special educational literature and undergo trainings.
Where to start training information business? Experts recommend choosing from the book of Andrey Parabellum, who is considered the founder of this direction. In 2007, this person began to set up this field of activity from scratch. Andrei Parabellum wrote many books together with his one of the most successful followers, Nikolai Mrochkovskywho managed to build the largest information business in our country.
Describes clearly enough how to create your own information business from scratch, Andrey Parabellum in many works. However, there are among them those that are most popular with the reader.
For example, the book “Infobusiness from scratch. 100 steps to create your monetary empire. " Its authors, which apart from Andrei Parabellum are Nikolai Mrochkovsky and Oleg Goryacho, wrote their work in the genre of "Popular about business." The book is a step-by-step guide. to build your own information project. Here are the steps you need to take to select a niche, attract first buyers, create a product line, and increase sales. These, as well as some other issues, are highlighted. authors in sufficient detail.
But of particular value in the book “Infobusiness from scratch. 100 steps ... ”present algorithms of necessary actions, as well as check listsallowing to quickly and efficiently implement the recommendations received.
Training courses
Those who are ready to receive the necessary knowledge, bringing it closer to a new life, will certainly help training course "Infobusiness from zero to a million." Who is it for? For people of any age who are led experienced specialists are ready to receive knowledge that can bring considerable income in the future.
The author of this course is Stas Rozhdestvensky. This is a professional consultant and investor. He is the author of several trainings in the areas of effective investment in real estate and the information business. The annual return on investments placed by Stas Rozhdestvensky is about five thousand dollars.
The course allows you to:
- monthly earn a million rubles without any investment of own funds;
- gain knowledge about the main advantages and differences of the information business from a regular project;
- to earn large amounts of money stably and quickly.
At the end of the training, there is protection and receiving useful recommendations from the largest representatives of the information business.
In addition to books and trainings, today you can find training courses as well online seminars. These are actual products created by well-known professionals and trainers.