Business is always the largest source of state revenue. However, in order for it to flourish, it is necessary to create good conditions. One of the main problems facing a small business and a novice businessman: where to start and how to do business. In order to work independently, there is not always enough finance, opportunities or something else. Another option is a franchise. Medical insurance, cars, bakeries and many other options exist at present, but in order to choose, you must first understand what it is.
Franchise
So what is a franchise? This is a type of activity that belongs to the category of commercial. Franchise-based relations are developed between two entities of the same business sphere. A franchisor participates in such a transaction, that is, one who gives the right to use his brand to another - a franchisee. However, it is worth noting that such a transfer of rights is carried out with a certain fee, which is called royalty. In other words, the franchisee pays royalties to the franchisor in order to obtain the right to sell his brand.
It is also worth mentioning that the franchisee can acquire not only the right to conduct business under this brand, but also buy its business model from a large company. However, the acquisition of such a plan is carried out for an additional amount.
Choosing a franchise for doing business
Currently, there are hundreds of thousands of the most diverse offers on the franchise market. Such a huge offer is facilitated by great demand, since starting franchising business is much easier than from scratch. In addition, the acquisition of such a plan is a small guarantee that things will go uphill.
There are a wide variety of offers. The franchise is a “medical dispensary”, a franchise for the implementation of the restaurant business, a franchise for the sale of clothing for children and women, etc. The choice is simply huge, but there are several of the most popular, which include restaurants and clothes. It is worth noting that initially this method of acquiring rights was carried out precisely in the restaurant business. The most striking example of the acquisition of a franchise and its success is considered to be McDonald's. It is because of success in this matter that franchising of knowledgeable people causes association with restaurants or cafes.
About Medical Franchise
Medical franchises on the market are not in such great demand, and therefore the offer is not too diverse. There are three types in total - pharmacies, laboratories or optics. Most pharmacy franchise offers come from already established and large chains. These include, for example, the network of pharmacies “36.6” and “Rigla”. For pharmacy franchising, laboratories for passing tests, for example, also adjoin.
Medical optics franchises are a bit more complicated. The difficulty lies in the fact that before starting a business you need to think through more details. First, you need to figure out which price segment you want to work and develop. Secondly, in addition to, for example, vision correction, it is possible to provide services for the production of glasses to order, for eye examination, etc. All this must be considered in advance. In addition, it is worth saying that when providing additional services for the manufacture of glasses for the order, it is necessary to obtain an additional medical license, and this is an additional waste of time and money. Medical franchises for small businesses are very different in terms of their conditions, and therefore you will need to study all the possible options before stopping on any one.
Franchisor Information
The most demanded is the franchise of the medical center. If the decision is made to purchase just such a contract, it is recommended to choose a reliable franchisor. Reliable are those representatives who have been conducting successful business for several years both in the Russian Federation and throughout the CIS and, possibly, Europe.
There are several criteria that determine a successful franchisor:
- New techniques were developed, and sponsors were also hired to develop new drugs.
- Successful implementation of new technologies and devices in medicine.
- The company is characterized by the development of new and successful franchise schemes for small businesses.
- Implementation in their clinics and successful use of new equipment to increase competitiveness.
- Delivery of new devices.
- Arrangement and construction of turnkey centers.
In addition, there are several more diverse features that characterize successful franchisors. They provide those products that are focused on small businesses, and also willingly share a variety of secrets about doing business. The franchise of a medical center is one of the branches that can bring a lot of income with a reasonable approach and choosing a good franchisor.
Franchisee franchise
Consideration of the issue by a novice businessman is a separate issue. Persons who want to open their small business should familiarize themselves with all available offers and choose the franchisor who has the most favorable conditions for cooperation and prices.
Medical franchises from successful franchisors are most often provided for the opening of various rehabilitation centers. These clinics are engaged in the rehabilitation of patients after their treatment of addiction: nicotine, drug, computer. In addition, in such institutions you can get qualified medical help in the treatment of anorexia, depression, nervous breakdown. Rehabilitation and treatment of all these ailments is possible using a computer hardware and software device that the franchisor must provide.
Opening Clinics
The opening of such institutions is always welcome, since the profitability of such a center is enormous, and there is little competition in this area. In addition, such institutions take care of the health of citizens, which is also a plus.
Medical franchises for such enterprises are always provided with great joy from the franchisor. The expansion of this business area brings not only income to its owner, but also appreciation of people for the treatment, which is an excellent advertisement. Strict adherence to the business plan received from your franchisor ensures that in the near future you can become a successful player in the business sphere.
Price
Naturally, the franchise of medical services at a good franchisor will be expensive. The first installment, which will have to be made in order to receive certain discounts, varies in the region of two million rubles. In total, the franchisee will need about 2.5-2.8 million rubles to open a franchise. After that, you don’t have to pay anything for eight months. The first payments will begin on the ninth month. It is this period, according to the calculations of the franchisors, that is required in order to recoup the initial investments and start making a profit.
Place to open the center
The franchise of the medical business gives a certain advantage, which is expressed in terms of the selection of premises. The bottom line is that there is no need to spend a huge amount of money on renting premises in the central areas of the city. You can open your center where finances and certain conditions that apply to such places will make it possible. There are few requirements, but their observance is mandatory.
Firstly, the center should not be less than 55 square meters. Secondly, it must have a bathroom and a bathroom.It is necessary to divide the area into at least two rooms, an area of at least 14 square meters each. All walls, floors and ceilings in such rooms should be cleaned, and inside should be a sink and faucet. Plus, you can add a waiting room, as well as a room for employees of the center.
Franchise Pros
The franchise of the medical business and its acquisition can be characterized by the following advantages:
- Buying a franchise is a guarantee that the risk of bankruptcy will be minimal and the profitability huge. All the calculations of the franchisors suggest that in the worst case scenario, the payback of the business begins after 8 months. The same estimates indicate that income will range from 200 thousand to 1 million rubles.
- Another major advantage is that the franchisor will supply the center with the best hardware, which will increase competitiveness.
- The franchise of a medical clinic provides some benefits from inspections. Inspection in the center, which is someone else's enterprise, is carried out more loyally if the brand has established itself well before.
Additional help from the franchisor
Small business medical franchises offered by larger companies can have some more advantages. The franchisor will help with what documents you need to get to open your center and where to get them. An experienced specialist will be sent to the clinic to train staff on working with the latest equipment provided by the franchisor. A site will be created on the World Wide Web describing the rehabilitation clinic, and on its site the franchisor will place a link leading to the new site.
disadvantages
The last thing that can be said is some of the drawbacks that still exist in this form of opening a small business. Some do not like the fact that the franchisor takes great care of his client. The small independence of the franchisee will be expressed in everything. It will be necessary to ensure that the work process complies with all standards and requirements, monitor advertising, and also produce products that will meet pre-established standards. On the one hand, the requirements are understandable and simple, but on the other hand, in some situations, franchisors are too picky or tighten control over their subsidiary too much.
