Art Director: Responsibilities. Job description of the art director

The art director is the creative leader who manages the project at all stages of its preparation and implementation. For this reason, there are people in his subordination who must perform the main labor activity, therefore, the described subject often acts as a curator and controller. He needs new ideas, the ability not only to correctly compose, but also to implement the project, having previously advertised it. To qualify for this position, you must become familiar with the responsibilities of this employee.

What should an art director know?

1. Responsibilities and basic rules for organizing, conducting special events or advertising campaigns that are necessary for the sale of promoted products or services.
2. Features of the entertainment system and the impact that every aspect has on consumers.
3. Prospects for the organization of certain entertainments in the economic and financial aspects, as well as in terms of social development.
4. Basic concepts in management, economics, as well as many points of successful marketing.
5. Market conditions.
6. The main rules that relate to the order and features of the preparation of the action plan, as well as the features of the concept and advertising campaigns.
7. The ability to conclude agreements on time and in accordance with all the rules that relate to the economic part of a particular enterprise or organization.
8. The main provisions of tax legislation relating to the organization in which labor is carried out, as well as popular in the selected niche.

Other useful knowledge

1. The order and features of pricing, methods of influence on this aspect.
2. Legislation spelled out in the Labor Code.
3. Regulations for labor protection, as well as for proper observance and organization of catering.
4. Standards, safety, industrial sanitation and hygiene in all areas of the enterprise, as well as fire safety.
5. Provisions related to paperwork and workflow within the enterprise.
6. The rules of communication in a businesslike tone and the technique of conducting business negotiations, bringing them to a successful ending.
7. Computer control at the basic level, including information retrieval and filling in certain forms, their transmission by modern electronic communication tools.
8. Purpose and rules of office office equipment management.

Important features to consider

1. Preferences of the main customers who come to a particular institution or purchase products, as well as favorite things of all consumers of similar goods or services.
2. The rules of advertising, the accuracy of compilation and features of product positioning, means of conveying it to the masses.
3. Methods of public relations, as well as the most economical techniques on this subject.
4. The implementation technique and methods of organizing a successful presentation for any audience, the ability to present products or services to different layers and groups of the population.
5. Ways to study the opinions of guests in the form of reviews or other notes, behavior and activity features
6. Compilation and verification of the accounting report, the main provisions and features of the authentication and relevance of such documentation.
7. The practice of doing business is completely conscientious, the ability to strictly follow the basic standards that dictates the law, while not harming the company or products manufactured by a team of specialists.
8. Ideal manners, a culture of speech, as well as all the necessary ethical standards of behavior and interaction with both clients and partners.

What guides the art director?

1. The main legislative norms and special documents, materials on the methodological part relating to issues of the sphere of entertainment and the preparation of advertising of all kinds.
2. By orders, decrees, orders and other instructions issued by higher organizations or legislative bodies of the Russian Federation.
3. The goals and objectives that the team of professionals developed and approved by the leadership. Instructions provided by the authorities, as well as all the provisions in the design documentation.
4. Principles that dictate a rational position on the organization of work of workers.
5. The charter and internal rules that are drawn up at the enterprise, the orders of the administration, written both verbally and in writing, and the oral statement is no less important than the written decision, since the work of the art director provides for a creative approach and instant reaction to what is happening and changes in the circumstances or decisions of managers. Every art director of the club knows this.
6. Job description, which is offered for review to each employee holding this position.

What does an art director do?

• Provides profitability for all activities and activities for the prosperity of the enterprise. Assumes responsibility for independently made decisions, planning and coordination of activities of all employees subordinate to him. Supervises the correct and timely implementation of all stages of projects. This should be addressed by the art director of the restaurant.

• It directs its own activities entirely to ensure that the services or products produced have the most positive quality and perfect appearance in their niche. In carrying out this activity, the art director receives responsibilities in an expanded equivalent, therefore, he should be guided not only by his own subjective opinion or ideas of other employees, but also by statistical data that tells about consumer preferences.

What else is trusted to do to the art director?

• Receive from the management the technical concept of tasks, and at the same time coordinate with him all the issues and features of the project, put forward their wishes and ideas regarding the full or partial introduction of changes to the product concept, which includes the position of art director in the professions in demand.

• Take part in the design and development of a variety of tools aimed at the appropriate advertising of specific products.
• Develop comprehensive and ambitious plans regarding the organization and conduct of art events that determine the main consumer preferences, and sometimes form them.

Art Director Responsibilities

• Determine the specific price and the need to determine any resources for specific developments or projects, which include many popular professions, and their description.
• Evaluate the total cost and minimum costs for the full implementation of a particular project, amend the estimates both up and down, which is already determined during the implementation of the intended products or the preparation of services.

This should be done by the art director, whose duties include many aspects.

Creative duties of art director

• Choose a core team that works on the design and implementation of the project.

• Search for all kinds of contractors that can bring real benefits to the project, and subsequently conclude an agreement with them on favorable terms.

• Collaborate with organizations that are involved in the performance of certain aspects in creative compositions.This applies to various distribution or advertising agencies, printing houses, television companies, as well as print or online publications that define professions and their description.

Hard work

1. If you have a question about what the art director is doing, you should remember that first of all he must ensure the general design of the halls.
2. To issue, draw up inquiries and receive all the necessary documents for the legal and successful preparation and implementation of all aspects of the project concept.
3. To sell advertising materials in accordance with common sense and the initial requirements of the project, without deviating from the concept of the planned enterprise, which include the professions in demand.
4. Carry out analytical work regarding the effectiveness of already implemented projects or those concepts that have already been completed but have not been put up for sale.
5. Implement projects that are already prepared for distribution, which includes the job description of the art director.

This employee must do his job well. The art director has extensive responsibilities, so that, in addition to everything, he will also have to make sure that others also carry out their own work activities just as well. The concept of the work of this employee includes the preparation of reports and holding demonstration exhibitions, at which each manager will be able to make sure that the work was carried out efficiently, and that the employee fulfilled his duties.