Who is an art director? Under it should be understood a specialist who is able not only to show his creativity. It is also an effective manager. What is the responsibility of an art director? He should be well versed in design, economics, and marketing. A specialist must know the organization’s product perfectly in order to be able to make it most attractive to potential customers.
What is the problem of finding professionals related to?
Many companies today are experiencing problems associated with finding such a specialist. Typically, art directors are well versed in design issues, while not understanding anything about the basic mechanisms of the company. There are also specialists who are not able to understand the merits of the goods and services of the company. In this situation, one can notice the same problem that arises in the process of selecting interviewers: a person was hired, hopes were put on him, and he simply was not able to work effectively. To ensure that the company's activities are not affected, it is necessary to hire professionals.
What should a specialist be able to do?
The duties of the art director are to work out the visual part of the advertisement. He must first generate ideas and then implement them. Creativity in this specialty is not enough. Yes, and for the soul to work hard. There are quite clear tasks that need to be solved in the shortest possible time.
A specialist can work alone. However, in most cases, he needs a copywriter. Also subordinate to the art director may be such specialists as designers, illustrators, photographers. In relatively small firms in which management is not able to pay for the work of so many people, the duties of an art director include these areas.
When does a specialist's value increase?
There is no doubt that the art director must be able to do absolutely everything. You need to understand design issues, be creative, understand the mechanisms of marketing, management, economics. In addition, he must be a psychologist. And these are only the minimum duties of an art director. If there is no previously described knowledge, then the specialist will not have any value for the enterprise. Today, the knowledge of graphic editors is also appreciated.
Important Tips
Some points should be noted. They are as follows:
- Naturally, only a professional is required to work. The duties of the art director include not only the manifestation of creativity, but also market analysis and pricing. He should develop presentations, conduct exhibitions and form plans with reports.
- Of great importance is the experience in the field of design and the advertising business, and the more it will be, the better.
- A professional must have a portfolio that he must demonstrate at the interview. There are also such specialists who, not having much experience, have completed the number of tasks characteristic of experienced professionals.
- You need to know what an art director is. To do this, make inquiries about him from previous places of work.
- The candidate for the position of art director should be ready to perform a small job at an interview. He will be faced with a conditional problem that he will have to solve.
- The merit of the art director, not his gender, plays a special role.
- A specialist needs to be a leader. It is he who must make decisions and lead the team.
Publisher Responsibilities
The art director is the artistic director and implementer of the projects.This is a common name, characteristic for several similar posts in various fields of activity. Among them are advertising, publishing, cinema, television, design, etc.
At a publishing house, the duties of an art director are to design magazines or newspapers. The specialist must collaborate with editors, choose or participate in the creation of the required images with photographs. Typically, the management of the art director is the chief editor. In fairly large publishing organizations, the specialist has assistants. He exercises control over the activities of the creative team. Accordingly, the art director assumes all responsibility for it.
What is a nightclub specialist supposed to do?
The duties of the art director of the nightclub are in the administrative functions. He must organize concerts and parties, select repertoires, participate in the promotion of the institution. The specialist is obliged to position the night club, attract new customers, and organize events of an entertaining nature. His responsibility also includes the formation of program concepts, as well as working with partners.
Art director of a restaurant or cafe
What are the responsibilities of the art director of a cafe or restaurant? First of all, a specialist should promote the institution in which he works. Naturally, he is not obliged to draw up advertising texts and negotiate with representatives of advertising platforms. These issues are usually dealt with by the PR manager, if he is, of course, available. So what should the art director of the restaurant do? His responsibilities are to develop a common concept. It is this specialist who must set the vector for the development of the enterprise.
General Responsibilities
Which guests will be welcome? How exactly will the institution be presented in newspapers and magazines? What events can attract the maximum number of guests? This is only a small part of the issues that the club’s art director must address. These responsibilities are also relevant for restaurants, cafes, design agencies, etc. If you simplify the above issues, it turns out that the art director exercises control over the design of concepts and the subsequent following them. Naturally, the specialist will also be involved in organizing a variety of events, which are primarily aimed at attracting guests. And the format of these celebrations will be based on a common concept. For example, for a restaurant specializing in French cuisine, it would be appropriate to spend a themed evening with wine tasting. And for beer restaurants, an excellent solution would be a beer festival. The main task of the art director is to increase income. A wide variety of programs and events are a good tool to achieve it. As practice shows, in most cases the functional responsibilities of a creative director are not limited to the tasks described above.
What does a position in a beauty salon require?
Consider a position as the art director of a beauty salon. His responsibilities are mainly in working with clients. He must also solve managerial tasks regarding the activities of the institution for advertising and employees. As in any other case, the main goal of a specialist is to increase salon profits. And for this it is necessary to make sure that the potential client moves into the category of permanent. To achieve their goals, the art director must be well aware of all the services and procedures that are offered by the salon.
The challenges of the profession
The activities of the art director are quite complex and diverse. This cannot be learned theoretically. Professionalism can only be earned through experience. In addition, not all cities have schools that teach this profession. You can get only basic knowledge and skills in other specialties.And everything else will depend directly on the person.
A true professional must go through everything on his own. Only in such a situation will he begin to understand with whom and with what he will have to work. Quite often, before becoming an art director, a person performed on stage, versed in working with sound, etc. Often this position is occupied by artists and musicians, presenters and artists. In other words, creative people. It is just that their hobbies over time have grown into the category of profession.
The Art Director’s Next Way
A talented art director has everything in order to build his career, eventually becoming the director of the institution. And if you have money, you can always open your own club or organize a business. Some art directors are gradually becoming promoters. At its core, this is the same profession. Only she is not attached to any institution. It provides a chance to independently choose opportunities and responsibilities.
Conclusion
This article examined the basic skills and knowledge that a person must possess if he wants to become an art director. The responsibilities of specialists in this field are diverse. But if a person has a creative nature, then this profession will seem interesting to him.
