Today in our country there has been a tendency to increase the birth rate. Moreover, modern women perceive this condition not as a burden, but as a fascinating and interesting time.
Most future mothers continue to lead an active life, work and attend various events, and therefore they need an appropriate wardrobe. Therefore, the opening of a store selling pregnant clothes is a rather promising and profitable business. We offer to learn more about the details and specifics of this business.
Features of the market for expectant mothers
Before drawing up a business plan for a maternity clothing store, you should understand the situation that has developed in this market segment today. So, there are very few large companies offering future mothers to purchase wardrobe items, but they are quite active in large cities of our country.
Small entrepreneurs, on the other hand, occupy a large market share in the periphery. In any case, it is obvious that this business is currently undergoing an active phase of development, which allows it to take its place in this niche if desired and with certain efforts.
As for the financial component, the market for future mothers can be divided into three categories:
- budget (inexpensive clothes for pregnant women with a small income);
- medium (for clients with an average income level);
- premium (for wealthy customers).
We determine the needs and desires of customers
The business plan of a maternity clothing store as one of the first items should include studying the tastes and requirements of potential buyers for the product. After all, you will be able to make good profits only if future mothers can choose for themselves not only universal, but also unique and interesting wardrobe items: be it jeans, dresses or outerwear for pregnant women.
Therefore, the range of goods offered should be varied both in assortment and in price, so that clients do not have a desire to visit your competitors for one reason or another. Also, always follow fashion trends and try to provide customers with the opportunity to choose high-quality wardrobe items at affordable prices for them.
The specifics of the assortment of the store for pregnant women
Modern women, being in an interesting position, for the most part want to look stylish, spectacular and attractive. At the same time, many of them (even if they have sufficient means) prefer to purchase one, but beautiful and high-quality item, rather than several cheap ones of appropriate quality.
Therefore, try to make up the assortment of your store from modern and fashionable wardrobe items made from quality fabrics and materials. In order to balance pricing policy, it is advisable to offer customers clothes of both foreign and domestic production. Also, you should not focus on one product group: offer customers the widest possible range of related products.
In addition, when developing a business plan for a maternity clothing store, one should take into account the fact that over the past couple of decades there has been a shift in the age of women giving birth. So, if earlier the majority of the fairer sex became mothers before the age of 25, today more than 80% of pregnant women fall in the age range from 25 to 35 years.And as you know, the preferences and tastes of a 35-year-old woman are very different from the taste of a 20-year-old girl.
How to open a store for pregnant women: we select staff
Each woman in an interesting position represents a vibrant personality. In addition, when working with such clients, it is necessary to take into account their complexion, age, social status and many more details. And what are the metamorphoses that occur with the character of the future mother!
Therefore, the seller of goods for pregnant women should have endurance, tact and relevant experience. Ideally, this should be a woman who herself has already experienced the joy of motherhood and can not only help the future mother in choosing the right outfit, but also give her practical psychological or practical advice.
Therefore, when drawing up a business plan for a maternity clothing store, do not forget to lay a decent salary for sellers. After all, you would like your employees to be educated, educated, considerate and able to find an individual approach to each client.
Storeroom
It is advisable to locate your store at the intersection of human and traffic flows. It’s great if there is a women's consultation or maternity hospital nearby.
If you plan that your main customers will be customers of the budget and middle segments, then you can rent an area in the territory of a large shopping and entertainment center.
At the initial stage, an area of 20-25 square meters will be enough. If you are aiming for the premium segment, then you will need to provide a convenient access to your store and relevant advertising.
The interior of the store should consist of comfortable shelves, large mirrors, comfortable dressing rooms, as well as armchairs, where your clients or their husbands and friends can relax if necessary.
The opening of your boutique is best timed to coincide with August or March, since it is during this period that most pregnant women are concerned about changing or updating their wardrobe.
Opening a store for pregnant women: the financial side of the issue
According to experts, it is necessary to spend about 400 thousand rubles to open such a business. Another million rubles will be in working capital. The payback period, as a rule, does not exceed 12 months.
Ways to earn extra money
For additional income, you can also open an online store for pregnant women. However, here you will also have to spend money on designing a suitable site, organizing a dispatch service and delivery.