Opening plumbing stores in Russia is a cost-effective business. Statistics say that the annual market growth is from 25% to 32%, and its absolute value is estimated at about $ 2 billion.
In crowded places of built-up sleeping areas (markets, metro stations), the buyer easily finds the desired sign on which the name of the plumbing shop flaunts. Moreover, the options for such items are numerous. It is with them that we will begin this article on business planning in order to create such a market. What are the names of entrepreneurs give their offspring?
Title
Most often, the sign of a universal retail store is brief and understandable: “Plumbing”, “Plumbing for you”, “SantekhEborudovanie”. Wholesale and retail stores look at the question more broadly, for example: “Santekhhaus”, “Everything for plumbing” or “World of plumbing”.
Small retail outlets do not puzzle for a long time over what to call a plumbing store. They strive to put their specifics in the name: “Bathtubs and valves”, “Faucets and faucets”.
Entrepreneurs with a sense of humor are looking for a less pragmatic name: “Moidodyr”, “Crane Kranych”, “Anna-bath”, “San Sanych”. There are more creative signs.
Online plumbing trade also did not stand aside. It is replete with "import" names. Italian are in particular favor, because it is in this country that the real masters of creating VIP-class products live.
Entrepreneurs who make up a business plan for opening a plumbing store can name their future organization by analogy, although they probably have better ideas.
What do you need to open a store? Investments
Let us leave for now a discussion of legal formalities (we will recall them later). Consider the very idea of creating this business. What should be considered initially in it? This is a capital intensive business. The total investment, including the initial purchase immediately of the entire range of marketable products, will amount to 1.5 million rubles. In the future, it will be enough to buy goods for 200-300 thousand rubles a month. Markup is set at 20-30%.
It is not recommended to open such a store to a non-professional, it is also risky to use the services of “zero” sellers (nevertheless, the specificity is great). The main goal pursued by the business plan for opening a plumbing store is to ensure a return on investment. With efficient management, it will be 15%, and the investment will pay off in a year and a half.
Store specialization
Your goal is to create a retail outlet with lively trade, professionally serving specialists who perform sanitary works. Depending on their demand, an assortment of products is also being formed.
Wholesale plumbing store should have a spacious trading room (not less than 100 m2; presentation of showers, toilets, bathtubs requires space) and have a full range of decoctions. This includes the following product groups:
- engineering plumbing (fittings, valves, locks and bends, taps, siphons, mixers, pipes, fittings);
- sanitary ware or “white plumbing” (acrylic, steel, cast-iron bathtubs, bidets, shower trays, sinks, sinks, flush tanks, toilets);
- more complex equipment (showers and modular baths);
- other goods for repair and equipment of bathrooms (mirrors, rugs, bathroom furniture, tiles, special ventilation, lamps).
The specifics of a more specialized outlet with a narrowed range is reduced trading area (40-50 m2) An engineering plumbing shop, for example, does not require the installation of goods on pallets; there are enough shelves and shelves.
Personnel should be tackled in advance.
Many owners of specialized stores, starting their own business, step on the same rake. They first register and open a business, and then frantically search for "good sellers." (As you know, a professional seller is already 20% of the turnover).
In addition, you can even include the following phrase in your business plan for opening a plumbing store in capital letters: “the store is set aside for the first one and a half weeks to please the customer.” Sellers are the face of the store. Therefore, we dare to make a proposal: they must be sought in advance. The store should work immediately, without “buildup”, with due profitability.
Just about complicated
It is advisable for sellers to take men who have worked as plumbers for at least 3-5 years and have been interviewed in their specialty. In a word, they should be specialists in the installation of plumbing, capable of providing sensible advice.
Find such personnel, interest them, make the first purchase of goods, using their advice. If they are truly experts and know the market, then they already have colleagues and partners in the specialty, who should also become your regular customers. Sellers with such professional qualities should be distinguished by an engineering plumbing shop, as well as a specialized supermarket.
Of course, sociability is important. The ability to calm a nervous buyer with a good joke is also a hallmark of a good seller. Professionals will not only advise clients, but also attract them with their competence.
The achieved sales growth should, accordingly, be stimulated by premiums. If an entrepreneur manages to unite a workable team, creatively related to work, we can assume that the business was a success. Especially the above should be taken into account by entrepreneurs who are thinking about how to open their plumbing store from scratch.
Store rental
The actual opening of the store begins with the search for rented premises and registration of its organizational form. Regarding the lease, the following requirements apply:
- premise for universal trade - from 100 m2;
- specialized trade premises - 40-50 m2;
- accommodation - busy places under construction sleeping areas;
- conveniently located convenient transport interchanges.
Warehouse rent
You should also provide for your own or rented warehouse (you cannot store all purchased goods in the store). Requirements for storage of goods are presented in the table.
| What is stored | Where to store |
| bathtubs | on special racks (platforms) equipped with pallets with stops |
| ceramic pipes | on wooden gaskets in horizontal rows stacked in stacks - up to 1.5 m; below them are wooden bars |
| WC taps, sinks, steel and cast-iron enameled sinks, mixers | in racks on pallets; the room is dry, unheated |
| limited number of ceramic products | in shelves, on shelves |
| polymer, fiberglass products | without removing the factory packaging, on pallets, stacked in piles (up to 1.5 m); heated warehouses |
| heating radiators, ribbed pipes | stacked in stacks (up to 1 m); unheated warehouse |
IP registration, tax accounting
Registration is the first position included in the business plan for opening a plumbing store. Most often, a plumbing business is registered as an LLC (if there are several owners) or as an individual entrepreneur (if there is only one owner). How is the state registration of an entrepreneur? This information is contained in the Federal Law “On Registration of Legal Entities / Individuals and Individual Entrepreneurs”.
The package of documents for registration submitted to local authorities includes: the application you signed (form P21001), a copy of your passport document, a copy of the certificate of receipt of the ident / code. You will also need a state duty receipt in the amount of 800 rubles.
The registered package of constituent documents together with the lease agreement, an application for a simplified taxation form and copies of your passport are submitted to the tax authority at the place of residence. Having passed the "tax" stage of accounting for your business, you are registered in a pension fund, social insurance fund. Also concluded are contracts for servicing the facility with security and fire alarms.
Other formalities
A newly created store must also have the following set of documents to obtain the right to operate:
- San epidemic. conclusion;
- contract for the disinfection of vehicles;
- An agreement on the periodic disinfection and cleaning of ventilation (air conditioners);
- A contract for the disposal of lamps containing mercury;
- contracts for disinfestation, disinsection, disinfection services;
- conclusion of a contract for garbage collection;
- permission of Rospotrebnadzor for placement (the right to carry out activities).
You also need to go through a production control program.
About e-commerce
The business plan of an online plumbing store does not include retail space costs. But this includes the costs of creating and maintaining a specialized site tied to international payment systems. Large expenses are for logistics. It should be recognized that the plumbing market in its Internet segment has so far a small proportion (mainly for high-end plumbing). However, experts argue that there are prospects for the merger of e-commerce with the traditional.
Conclusion
The Russian plumbing business is attractive to entrepreneurs. At the same time, the reserves of development of domestic manufacturers are felt on it. This is manifested in the fact that imports predominate in percentage terms (specific gravity - 80%). The largest importer is China (40%).
As for Russian manufacturers, the following companies can be distinguished among them: Stroyfarfor Plant, Kirov Stroyfarfor Plant, Samara Stroyfarfor, Santek, Stroypolymerceramic. Basically, their niche in manufacturing products is economy class.