Today in Russia, many men are passionately passionate about fishing. For many lovers, fishing is not just a popular hobby, but the meaning of life, and they will not deny themselves the pleasure of replenishing their arsenal with new equipment. Therefore, for a person who is fond of fishing and versed in the goods of this category, it is quite realistic to open a profitable outlet for fishermen. Before starting a business, you need to draw up a business plan for a fishing store.
According to experts, the number of fishermen is growing every year, but the market for the sale of goods for fishing is not sufficiently developed. Therefore, to organize your own fishing outlet is a very real chance to make your hobby a profitable business.
Profitability calculation
The business plan of a fishing store, like any other business, should begin with indicative calculations of market capacity - in a particular case, for goods for fishing enthusiasts. According to statistics, in Russia about 25 million people are passionate about fishing - this is approximately 17.6% of the total population. It should be borne in mind that this is mainly a male hobby (according to statistics - by 98%).
The number of potential buyers = population x 0.48 (the proportion of the strong half in the total population) x 17.6% (percentage of fishers).
Take for example a city with a population of 60,000. Then there are 5,000 potential buyers in it (60,000 x 0.48 x 17.6).
According to statistical studies, every year, on average, a fishing enthusiast spends about 4,000 rubles on his hobby (for various acquisitions: from bait to boats and tents).
This means that the city’s fishermen spend 5,000 x 4,000 = 20 million rubles annually.
This amount is approximately distributed among all competitors in the city. 
If the obtained estimated profit figure is suitable, and the estimated profitability of the fishing store is quite high, then you can safely start a business. It should be borne in mind that with the correct organization of the work of the outlet (good location, wide assortment at affordable prices, advertising), the annual profit will grow.
Where is better to open a store?
One of the important components of success is the right place for the outlet. It is very important, when drawing up the business plan of the fishing store, to take into account that it is easily accessible in the transport plan (convenient passage and travel, near the bus stop, parking place).
Today in this business, three categories can be distinguished: small outlets with a wide range and loyal prices; specialized stores with products of famous brands; Elite centers that are part of a branded chain of stores.
At first, experts recommend starting entrepreneurship with the opening of a small retail facility with affordable prices, aimed at middle-income anglers. It is optimal to open a fishing tackle store in a popular shopping center, in a market with good traffic, near places where men often visit, for example, near a point with auto parts.
Initially, it is wiser to start a business with a lease rather than buying a property. In this case, you can easily change the location of the store if necessary. It is also worth paying attention to the region. The presence of various water bodies near it - lakes, ponds, rivers - significantly increases the chance for the profitability of the outlet. Naturally, competition should be assessed.It makes no sense to open two identical stores nearby.
Business Registration
Having selected the best option for the premises, it is necessary to proceed to the next important stage in resolving the issue of how to open a fishing store - to do its legal registration. You need to know that the sale of goods for fishing does not require a specialized license. To open a fishing store you must go through the following steps:
- register entrepreneurial activity and receive registration documentation;
- choose a tax system, the best option would be UTII;
- receive documents with permission from the SES and the fire supervision authority;
- apply to the State Statistics Committee for codes;
- Sign a lease or sale of the premises.
Equipment purchase and staff recruitment
The next step after paperwork is to arrange the interior of the room and purchase trading equipment for the fishing store. It includes shop windows, shelving, office furniture, countertops and a cash register. It is necessary to make repairs, as well as carry out lighting and order a sign.
Properly selected staff also play a significant role in business. It is from him that the success of sales largely depends. Employees in the fishing business should not only be sociable and polite, but also well-versed in the assortment and issues of fishing.
Competent practical advice, possibly from personal experience, sensible recommendations - all this will not only increase sales, but also make the client come back again. To stimulate sellers, it is wise to develop a salary formula that directly depends on the volume of sales.
Fishing Store Products
The final stage of opening a point of sale is the purchase of an assortment. It is about ten thousand articles. It is necessary to choose the right ratio of goods. Conventionally, they can be divided into three groups:
- expendables - bait, spinners, bait, hooks, tees, cords, fishing lines, floats and others;
- the main ones are rods, reels, spinning rods and other gear;
- related - tents, protective clothing, boats and other equipment; subject books, magazines and CDs.
Consumables - this is a large part of the entire range, the margin on them is not less than 100%.
But the goods of the accompanying and main categories are sold with an increase in the range of 25-50% of the purchase price. Based on the work of existing stores, we can say that revenue from the sale of the main category is about 60% of the total cash flow, respectively, from consumables - 30%, and from auxiliary goods - 10%. Proceeding from this, it is especially necessary to diversify the main and expense groups, since the lion's share of profit depends on their implementation.
Conclusion
Of course, quality and certified fishing products will be the best point of sale recommendation. But, making a business plan for a fishing store, you should think about advertising. It can be various announcements, signboards, billboards.
You can also promote the fishing business on the Internet, for example, in social networks, on thematic sites, clubs for fishing lovers or forums for anglers. Everything needs to be done so that the store is noticed by the appropriate clientele.
Also, in order to increase the number of potential customers, make them regular visitors and surpass competitors, it is necessary to take into account factors such as a properly chosen place for trade, attractive interior, high quality of service, good assortment and affordable prices.
