Each person at least once comes up with the idea of starting their own business. But how to do that? What is considered paramount, and what can be postponed until later?
In our material, we will tell you in detail about how to open a fishing store, what documents are needed for this, and how to avoid the common mistakes of many entrepreneurs. So what is such a thing?
Introduction
A fishing store is a special area of trade that specializes in fishing equipment and various equipment for tourism and recreation. It implements fishing rods, floats, fishing lines, various hooks, as well as a variety of literature, detailing the intricacies of fishing in a particular season. If you are seriously thinking about how to open a fishing store, then you are already on the right track. The fact is that sociologists note a significant increase in the number of outdoor enthusiasts with a fishing rod in their hands.
Prospectively
Speaking in the language of numbers, the market is growing at about 30% per year. And this means that every year hundreds of thousands of Russians spend no less on various fishing "things" than, for example, on everyday goods. It is also worth noting that, according to a number of experts, this segment of the Russian market is at the stage of its development. It is not even half full yet.
Therefore, there are all prerequisites in order to seriously think about how to open a fishing store. In terms of registration of permits here you will not have any problems. You are not opening an arms pavilion where a lot of documents, certificates, etc. are required. The procedure for opening a fishing store is standard for all entrepreneurs.
You are registering with the tax office. There you determine the form of doing business, type of activity and type of taxation. Entrepreneurs who have already successfully worked in this market segment are advised to choose the following: as an organizational and legal form - an individual entrepreneur, the type of activity - retail sale of sporting goods, equipment, fishing accessories and equipment for tourists. The best form of taxation is the preferential treatment of UTII. If this system is not used in your city, choose a simplified taxation system that operates on the principle of income minus expenses.
Determine the category
At the second stage, you have to solve a serious issue - you must choose the format of your business and prepare the appropriate material base for it. Experts conditionally divide your market into three large categories. The first (and perhaps the largest of them) is represented by small outlets with a solid assortment and affordable prices.
The second category is specialized stores that offer products only from world famous brands. Finally, the last niche is the elite recreation and fishing centers, which combine several small company stores into a trading network. You need to soberly assess your financial capabilities and only then decide which category is best to work in.
Of course, a well-prepared business plan for a fishing store can play an important role in the success of this business. Try to include all possible risks in it.Calculate the profit. You must clearly understand how much money you need to invest in developing a business, and how soon it will pay off. The fishing store business plan will be your guide to the raging sea of entrepreneurship.
Big risks
When planning your store’s opening, consider the fact that fishing and leisure products are not essential items. Buyers will come to you only if their basic needs are satisfied. Therefore, your path refers to activities with an increased risk coefficient.
Experts in this field advise starting with the organization of a small outlet that would serve amateur anglers or beginners. Your regular customers, for the success of the business, should be people with an average income. The ideal solution is to consider a small store in the territory of a solid shopping center or market.
On the one hand, you will save money on renting a separate room, and on the other hand, provide yourself with a constant flow of customers. Entrepreneurs who have achieved success in this field note that renting a place is just preferable to any real estate, because in this case you become mobile, and in case of failure, you can always move your store to another place.
What is the most profitable to sell?
Now is the time to form an assortment. The main share of sales in this business is fishing gear - spinning rods, reels, fishing rods and so on. About a third of the total turnover is consumables, which include hooks, floats, fishing line and so on.
At the same time, keep in mind that this seemingly petty product goes best. However, a small price does not allow him to take first place in the turnover. So, you need to make sure that the warehouse always has a stock of the mentioned useful gizmos. Also, do not discount related products such as thermoses, folding chairs and more. This category accounts for approximately 10% of the total turnover.
How to create a store?
In order to stand out on the market, some entrepreneurs are trying to furnish their outlet in some special way. If you have extra cash, you can decorate the walls of your store with paintings of relevant subjects. However, it is better to spend this money for other purposes. At the first stage, it is better to take care of a good assortment and reliable suppliers.
Try to present all available goods in a favorable light. Equipment for the fishing store requires the most common: display cases and racks. There are no special rules regarding the storage and placement of your products. Trade experts advise placing a maximum of products on display windows to create the illusion of a wide selection. But here it is better not to overdo it.
The buyer must find with his eyes what he needs, and only then resort to the help of consultants. In addition, the equipment for the fishing store should be convenient for both sellers and buyers. And at the same time present the goods in the best possible way.
How to find funds for a business?
The question is very complicated. It is best to rely only on yourself and start a business only if you have the necessary funds, especially since everyone has different ideas about this kind of store. One will have a fairly small tent on the territory of the shopping center, and the second and a large store may seem cramped.
Hence the necessary financial investments follow. Since the business you are starting is risky, we do not advise you to take a loan. Give up companions as well, because if successful you will have to share profits, which can even lead to lawsuits.
How much does it cost to open a fishing store?
To start a business, have an amount of $ 10,000 or more.This will be enough to rent a room in a shopping center for three or more months and to purchase a sufficient amount of goods. Of course, in the process of doing business you will meet a number of pitfalls. Therefore, the fishing business is the lot of true romantics and true fans of this ancient craft.
The main difficulty in developing such a business is the strong dependence of sales on the economic condition of society. All entrepreneurs record a significant decrease in turnover in times of crisis. In addition, it is worth considering a certain cyclical nature in the actions of buyers. Basically, anglers update their gear a couple of times a year. This means that you need to constantly engage in advertising of your outlet to ensure the necessary level of sales.
But what about without advertising?
Let's summarize. The question of how to open a fishing store has a simple answer: just like any other. You need to submit documents quite standard for such a procedure. Next, very carefully approach the choice of the category in which you would like to work.
Better start small, so that in case of failure to be able to reorient. It is better not to attract financial resources through loans. The niche you choose is a high-risk business. Consider this factor. Also, take the choice of goods that you intend to sell very seriously. The range of the fishing store should include everything your customers need.
Make sure that the products are presented in several price ranges: cheap, medium, expensive. Choose glass cases for a fishing store to provide customers with the opportunity to freely view their products of interest. And finally, the most important thing is the advertisement. Without it, in the modern world it’s simply nowhere.
