Starting a restaurant is an opportunity to make an excellent financial investment, which will create an additional source of profit in the future. Particularly attractive may seem your own institution under the guise of Burger King. This is a fairly large and well-known network of fast food establishments, which has gained popularity around the world.
We have restaurants of the Burger King network (the franchise of which will be discussed in this article) are also presented, in the amount of more than 120 pieces. According to statements by company official representatives from the main office (in the USA), their plans include expanding the network in Russia to 6 hundred restaurants by 2016. Therefore, perhaps the information presented in this article will be useful to those who are interested in the Burger King franchise. The price of opening your own institution will also be announced later.
general information
To get started, here are some general information about the network. “BC”, like many similar restaurants, began its activities in the mid-20th century in the USA, where it gained success. Due to this, the company managed to grow to the level of an international corporation, in which tens of thousands of people work.
The concept of the Burger King brand, the franchise of which we are interested in, is very similar to that for other fast food restaurants. This is a wide assortment of burgers, fries, various salads and desserts that can be served with carbonated drinks, water, coffee or tea. A feature of the meat, which is offered to customers in the "BK", is to go through the stage of grilling. Therefore, sandwiches in the network of institutions receive a special taste, which is so appreciated by visitors.
Russian restaurants “Burger King”
Work on the franchise provides for a single range of products, as well as food preparation technology that meets accepted standards. The very taste of burgers that was liked by visitors to establishments around the world became a favorite for Russian guests. Due to this, the franchise provided by Burger King today is a chance to start a successful catering business.
According to the terms of cooperation, the company provides not only the right to act under the guise of “BK”, but also shares all the necessary information that the owner of the establishment will need for successful activities. This, in particular, includes all the information on the design of the hall, the organization of the kitchen, staff training, the selection of products for food production and so on.
Opportunities
For Burger King, a franchise in Russia is a means of interaction between the company that owns the rights to the brand and smaller entrepreneurs who want to earn on the popularity of the network. This makes it possible for people whose business experience in this field is minimal, at no additional cost to promote and create an image for their institution, to start work already on proven soil. After all, even if we talk about the promotion of the restaurant, it is much more difficult to do this with the “zero” cafe than simply announce the opening of one of the branches of the world-famous catering chain. The reaction of visitors will be different, not to mention the rapid growth in the popularity of your establishment due to those who have long wanted to try the special taste of burgers in “BC”.
Conditions
Is it only the benefits for a businessman starting to work with a company that owns the Burger King brand? The franchise in these institutions, as you might guess, also creates a number of obligations for the entrepreneur. In particular, they relate to the premises in which the restaurant should be located, its design, as well as some aspects of staff work.All this is aimed at ensuring that the atmosphere at the newly opened point with the sign “Burger King” is the same as in other establishments of the network.
For example, when choosing a room, attention should be paid to the height of the ceiling and the total area. The property where the restaurant will be located must have a wall height of at least 3 meters, and a facade (at the entrance) of at least 6 meters. The total area of the room should exceed 300 meters, and the place where the furniture for boarding guests will be placed directly should be at least 80-120 square meters. Moreover, the specified object must necessarily have a strong exhaust hood and all the necessary infrastructure for the kitchen (water, gas, light).
The number of employees also has its own limitations: there should be at least 8 people.
Cost
Of course, there is an exclusively paid Burger King franchise. Its cost includes two categories of contributions: start-up (the so-called lump-sum) - its entrepreneur must do the first time in order to start work under the guise of “BC”. The second category is royalties. This is the name of the contributions that must be made by the entrepreneur on an ongoing basis (regularly).
Lump sum in “Burger King” is 21.6 million rubles. After paying, the restaurant opens and starts working. In the future, he will have to pay 5% of the monthly income. If an entrepreneur already owns one or more of the BK restaurants, discounts may be granted.
Reviews
On the Internet you can find the recommendations of those who directly worked on a franchise with Burger King or seriously thought about it, but for some reason refused the idea.
According to these opinions, the advantages of the network, of course, are the promotion of the brand, its recognition; the taste of the burgers themselves, which allows you to attract new customers; information support provided by the company to its partners and, of course, a quick return on investment (about 1.5-2 years after the launch of the restaurant).
The disadvantages of the network include the high (relatively) cost of production, due to which the opening of a store in less affluent regional centers will not be as expedient as launching a restaurant of a more budget format; high flat fee. In the end, given how much the Burger King franchise costs, it cannot be called affordable to aspiring entrepreneurs. Such cooperation, most likely, is designed for more experienced people in the restaurant business.
Recommendations
Today, the BK chain is an excellent business model of a fast food restaurant. This is not such a “bored” brand as McDonald’s, but it is also a well-known institution in order to be able to create a sensation at its opening.
If you are seriously thinking about launching your own restaurant on this chain, we recommend that you study in more detail the reviews left by the owners of such points in order to understand what you should first pay attention to. After all, as you know, the success of public catering establishments often lies in the little things that need to be paid the most attention. “BC” is no exception. Before the Burger King franchise is issued (the price in Russia, recall, 21.6 million rubles), the manager of the establishment should be aware of how they work in other restaurants, what makes them successful, what problems owners face and how they decide. Ideally, you should find other franchisees of the network (fortunately, 120+ restaurants mean that there are many such people) and chat with them.
How to choose a franchise
