The McDonald’s restaurant has long been recognized as the # 1 fast food establishment worldwide. Millions of people eat here every day around the world, generating huge profits for the company's shareholders. And how much is the property owned by the organization in so many countries!
In Russia, this network is represented by hundreds of establishments. Here she also managed to become a favorite place for spending free time and a delicious dinner for thousands of people.
We will not talk about the political context of the situation that has developed around the institutions in connection with their recent closures by the Rospotrebnadzor, nor about what kind of junk food is here - everyone knows about this. In the article, we will look at how to open McDonald's in Russia: what actions must be taken to organize your own restaurant with the sign “M”.
Story
Everyone knows that the McDonald's network is a company that began its successful journey back in the mid-20th century in the USA. In 1990, she appeared in the Russian Federation, more precisely in the USSR. Then in Moscow, the opening of the first restaurant on Pushkinskaya Square. For Soviet citizens, this restaurant seemed unusual - the service in it was so different from the common catering establishments. Queues of people wishing to try fast food lined up for several hours. The success was simply colossal!
In 1993, two more were opened. restaurant in Moscow. In the future, the network began to grow at a much faster pace - establishments appeared throughout the country. The Russians are accustomed to the opportunity at any time to order another "McMenu", so the flow of people has somewhat slept and stabilized. For example, in 2008, the restaurant, which was opened first, was recognized as the most visited around the world. According to the company’s official data, it served 2.8 million visitors per year - a figure that broke all the records of the network.
general information
Today, McDonald's in Russia is a large network of fast food establishments, consisting of 515 restaurants. She has been working under the franchising scheme since 2012. Prior to that, the management of all establishments was carried out by McDonald's LLC and Moscow-McDonald's CJSC. The first franchise was issued to Rosinter in order to start opening food outlets at airports and train stations.
The owner of McDonald's in Russia is Khamzat Khasbulatov, a businessman who was the first to start developing the network in our country. Now, due to the fact that other establishments have appeared on the Russian market (Burger King, Subway, etc.), the company is interested in attracting new entrepreneurs who want to work under the McDonald’s brand. Moreover, we have a whole Siberian region, where there are catastrophically few establishments.
Franchise terms
In theory, anyone can open their own McDonald’s in Russia. For this, it is only necessary to meet a number of criteria: to have the right amount of funds; select the appropriate real estate where the restaurant will be located; have management experience and adhere to standards created for McDonald’s.
For money, as reported in various forums where it is discussed McDonald's (franchise in Russia, in particular), the owner of the establishment should have 1-2 million dollars, which will be used to launch the entire project. The franchise itself will cost $ 45,000 (a one-time fee); another 12.5% of profit per month will need to be transferred to the benefit of the parent company regularly. Real estate, where the restaurant will be opened, as well as the qualifications of the director also play a large role.We will tell you about the first a bit later, and with regard to the knowledge and skills of the franchise user, it should be noted that the company provides special training for 9 months. It is carried out in the USA, where the buyer will live all this time. The cost of the course is $ 10,000 and it, according to representatives of the American company MacDonald’s, will allow you to acquire those necessary skills that are useful when managing a restaurant. In addition, a person acquiring the right to own such an institution must know all the subtleties of design, organization, and approach to work. It is no secret that for each particular restaurant, visitors judge the entire grid as a whole.
The property
Separately, it is worth mentioning the property in which you plan to stay when buying a franchise. Firstly, the parent company has requirements regarding the place where the restaurant will be located. This should be a site with a large flow of people, for example, in the city center. Secondly, there are a number of conditions regarding the area of premises, their equipping with water and light. Thirdly, the company from which the franchise is acquired will describe in detail how repairs should be made in the premises, which color tones should prevail, and so on.
All this and much more is clearly regulated in the contract, which is signed by the parties. It is important to note that the American side is interested in properly controlling the work of the franchisee and not allowing the reputation of the network to deteriorate due to errors of the latter.
General investments
In the country, the number of points in this network continues to grow steadily. How many “McDonald's” in Russia we have already called, but believe me, by the end of this year it will grow — there are too many who want to start such a business. And this despite the high entry price!
Imagine, a person must have an amount of up to $ 2,000,000 (which is difficult to even realize with today's course!) In order to start a business. In addition, as already noted, McDonalds in Russia requires a set of personal qualities, knowledge and experience from its partners. Only theoretically can you prepare to be approved as a franchise user. In practice, this is much more complicated than it seems - a person will have to spend a large amount of time and effort on this.
Result
And what is the result? Of course, the restaurant will not bring as much as the first McDonald's in Russia could earn. And in connection with the aggravated political situation, many people consciously refuse American food (although, paradoxically, but 80% of the products on McDonald’s networks are Russian). But, on the other hand, having spent a substantial amount as a long-term investment, an entrepreneur can get a reliable source of income for the future, which will work until fast food loses its popularity, which obviously will not happen soon.
