Recently, in various companies, marketers have become more and more in demand, in connection with which more and more people are beginning to become interested in the appropriate education and are trying to get this position. But at the same time, many of them may not even know what the specialists of this category do in general, which is the job description of a marketer.
Who is it?
A marketer is a person whose main function is a thorough study of market demand and supply for various services and goods, as well as the organization of sales of company products. No organization engaged in the production and sale of certain services or goods can do without a professional specialist of this rank, because the job description of a marketer provides for the study of the tastes of potential consumers of the products of this company, as well as the development of basic technologies for promoting these products, if the management, of course, interested in actively increasing sales.
Due to this, marketers today have such great prospects, not only in terms of career growth, but also in terms of salary.
Where do they work?
Basically, job description marketing It is present in any, even relatively small company, which is interested in actively promoting the market and selling its own products. In this regard, specialists in this category are present almost everywhere today, from the bank to the usual manufacturing companies.
With the constant development of the Internet and, consequently, the expansion of the consumer audience, a professional marketer-analyst who professionally assesses the tastes of this audience, as well as market trends, has ultimately turned into an almost indispensable employee in the sales department. In addition, it is worth noting the fact that the job description of a marketer must be carried out by a qualified specialist in various consulting companies in which the Internet marketer is an extremely sought after specialist, as these companies are engaged in conducting marketing research on the network for their customers.
What does such a specialist do?
It is worth noting that, comparing this with many other professions, it can hardly be said that such a large number of functions has a marketer. The duties of a specialist in this profession are quite responsible and serious and include:
- A thorough analysis and monitoring of the current situation in the current market, as well as subsequent forecasting of further market development based on the information received.
- Making recommendations on how to increase sales, as well as make the brand more recognizable. In particular, this includes various recommendations on pricing, coordination of the most effective creation of advertising and its subsequent use, certain recommendations to merchandisers on how best to lay out goods on the shelves in order to ensure the highest possible sales efficiency, as well as the development and further implementation of the strategies used sales.
In addition to all the above functions, there are several more tasks that a marketer performs. The responsibilities of this specialist may include:
- Tracking retail outlets, which is especially often observed in modern large companies that sell consumer products.
- Writing articles or press releases with their subsequent publication in the relevant media.
- Participation in various conferences and exhibitions.
- Support and subsequent development and promotion of Internet sites. It is worth noting the fact that in the overwhelming majority of cases, such sites are exclusively advisory in nature.
What are the requirements for such specialists?
In the overwhelming majority of cases, if a person is interested in the profession of "marketer", he must meet the following requirements:
- Understand the features of the market in which he will work.
- Ability to perform analytical work, including the collection and subsequent processing of data from various statistics with further reporting.
- Confident possession of a personal computer, as well as basic office equipment.
- The ability to correctly express your thoughts both in written and in oral form.
- The presence of specialized higher education.
These are the basic requirements for a person who is interested in the profession of "marketer". There is also a number of additional ones, which in the overwhelming majority of cases are put forward directly by the employers themselves:
- Willingness to go on various business trips, which most often represent all kinds of exhibitions and conferences.
- Knowledge of English at a certain level.
- The presence of a driver license category B.
These requirements are not mandatory, but may be requested by employers from the person who is interested in this position. It is for this reason that it is best to worry about meeting them if you are interested in a place in any prestigious company.
How to become a specialist?
The marketer at the enterprise is a rather sought-after specialist, in connection with which many are trying to master this profession. The skills of a marketer are quite successfully mastered by those people who have a higher economic or sociological education. In addition, over the course of time, most universities have begun to introduce the marketing direction in their curriculum, whose graduates may ultimately be full-fledged marketers.
Another way in this area of activity can be laid through advertising. To do this, you can simply get a job in a certain advertising agency, and then take an active part in various projects, as well as offer advertisers the promotion of their own services and goods. Initially, of course, no one will allow you to make any important decisions, but after about a year or two of active work, you will definitely be able to master the field of marketing and advertising.
What are they like?
As mentioned above, a marketer should be present in any company that is trying to more effectively promote and market its own products. However, depending on where exactly the specialist of this profile works, the format of his work also changes.
Connoisseur of goods
Such a marketer evaluates which particular products are currently in demand and for what reason, and also offers senior management possible ways of how to promote a new product or increase the sales efficiency of existing ones. This specialist also collects and analyzes statistical information, as well as evaluating the actions of competitors and a number of other functions.
Merchandiser
A merchandiser is a set of measures aimed at increasing sales by improving the visibility, recognition and accessibility of certain products to consumers.Such measures include, in particular, the organization of calculations, the installation of specialized commercial equipment, as well as the competent placement of advertisements.
Trade Marketer
The main task that a marketing specialist in this field has is the maximum possible increase in sales, as well as the active promotion of the brand itself in order to improve its recognition. The positions of such specialists at various levels today are very, very popular, and moreover, are one of the most common.
