Social networks are not just a portal where we can chat with friends and acquaintances, share interesting statuses, photos and videos, and periodically visit our page with game applications. No, in fact, social networks can become a very powerful tool of influence both in business and politics. The main thing is to be able to correctly apply and use them for various purposes.
In this article we will talk about communities operating on the basis of “VK”. These are groups in which users with similar interests join. Each of us consists of at least 1-2 such communities that regularly send us recipes, funny pictures, clever quotes and aphorisms, etc., depending on the group’s theme.
Basically, communities are a very powerful mechanism for finding customers. By running, for example, a group with cosmetics recipes, you can unite lovers of personal care in it. In the future, by offering these users to purchase some skin products, you can receive sales, the volume of which directly depends on the group’s promotion, its popularity among other users.
Therefore, in this article we will talk about how to promote the VKontakte group. Readers' attention, first of all, will be drawn to theoretical foundations, which we will try to supplement with practical recommendations (where can we go without them!).
You have created a group ...
Suppose you have a hobby - let it be knitting. You would like to find like-minded people, publish some information on this topic, exchange techniques - in general, conduct some additional socially active activity that interests you personally.
You decided that run for this purpose a special group for fans of this lesson on social networks. This, in fact, takes a couple of minutes - you need to go to the “My Groups” tab, click the “Create” button, select the type of community - and you're done! In front of you, thus, an empty field of your group appears, which is to be completed.
Most likely, at first you will begin to quickly fill your group with material. If we talk about knitting, it will be different techniques, tips on where to get materials, etc. After a certain amount of content is there, you have a logical question: "How to promote the VKontakte group?" And really, what needs to be done so that the first users appear in it who will be interested to read your posts?
We will talk about this later in the article.
General criteria
Let's start with the well-known rules. The question of how to promote the VKontakte group, if you believe them, is not entirely correct. After all, the communities themselves were built not to advertise services or make money on the publication of advertising records, but to establish communication with those who are passionate about something. It used to be very important.
Now the meaning of the communities remains the same, but given the competition, you won’t be able to promote the VKontakte group for free up to 100,000 subscribers for free. You need to come up with something more original.
The general requirement for all groups is the purity of the content, the level of what is published here, the amount of advertising and so on. Ideally, if the group you lead has positive indicators in these criteria (it has interesting entries, it does not abuse advertising, there is no habit of stealing someone else’s content), then it will become popular.True, it will take a lot of time, and you will spend it searching for the answer to the question of how to promote the VKontakte group.
No less important criterion in the eyes of users can be called the popularity of the group. After all, communities that have at least 100 thousand users get into the search form much more often than those that have fewer participating members. Based on the manipulation with it, we will talk about the first trick of how to effectively promote the VKontakte group.
Popularity visibility
Many users engaged in community management leave on the appearance that the group is really popular - they order filling it with bots. Such a service is provided everywhere, and although it is prohibited by the VKontakte rules, it can really help you get the first real participants.
The methodology for working under such a scheme is very simple. You, as we have already decided, have our imaginary knitting group. It has material devoted to this topic, but there are no people who could read it. You order a group to be filled with, say, 10 thousand bots within a month. Gradually, you will see how new members are added to the community. This is the key to solving the problem of how to quickly promote the VKontakte group.
At its core, bots are blank pages that are automatically created and managed by a program on a server. But no one knows that these are not real people, but “fakes”. As a result, in a month your group will have about 10,000 members, which will make it more attractive in the eyes of other users.
Of course, if you are looking for information on how to promote the VKontakte group for free, this technique will not work for you. You will have to pay for 10 thousand bots to the one who will prepare them for work. However, the further effect will not be long in coming - you will see for yourself how new visitors begin to enter the community, this time those who really want to read it. So, the main thing for you is not to stop your publications and regularly write to the group.
Content Quality
Do not forget what we mentioned above - about the high quality of the recordings. If you did not have experience in how to create and promote a group on Vkontakte, try to make each post as useful and attractive as possible in the eyes of the visitor. Later, when you get your hands on leading various groups, you will know how to distinguish content by quality and, moreover, how to quickly and easily find the best recordings for your group.
It is also important that the general level of information that you leave does not fall in any way. Otherwise, those visitors who once subscribed to you (of course, with the exception of bots) will unsubscribe due to lack of interest in your group. So you lose your audience.
Spam methods
Those who are looking for how to promote the VKontakte group probably came across proposals to use automatic software to add users, send them invitations, and for other manipulations. This is called “spam,” and the platform described has long learned to recognize it and terminate the activities of such communities. Therefore, it is better not to try to promote the VKontakte group in this way.
The program advertised by the developers is actually easily identifiable, followed by the ban of the group. It’s better not to take risks, but simply to go the other way - to work on your brainchild and at the same time wait until it is filled with visitors. Of course, before that it is recommended to use either bots or advertising in other communities.
Purchase advertising
By the way, the latter option is also not so bad. Quite often in groups, other publicities buy advertising posts that want to be noticed. The link to them is issued in the form of interesting news, which increases the percentage of entrants. This is a natural and quite interesting way to promote the VKontakte group for free.
The program for buying advertising records has two options.
- Addressing directly to the owners of various publics, groups and communities. It looks very simple: you ask if you can advertise, but they tell you the price. Some group administrators even manage to bargain.
- Work through an advertising exchange. Here, the prices of posts are fixed, but there are detailed statistics on visits to individual groups.
Please note that these statistics are somewhat distorted. If there are a million people in the group, this does not mean that they will all come in and see your ad. Perhaps it has 950 thousand bots.
When choosing a group for placement, you need to look not only at the numbers of cost and audience reach in the community, but also at the group’s page - what material is published there, how often, what is the activity in the comments.
Record sharing 
The decision on how to promote the VKontakte group for free and quickly can be an exchange of records. It is held, as you might guess, between different communities without any fee. The essence of this method is that, helping another group, you get additional traffic from visitors and yourself find yourself in a gain due to such an exchange.
An important point to consider in this case is the popularity of the group. Naturally, a large and old public will not be interested in sharing their users with a small and new group without any benefit in their favor. Therefore, groups that are approximately equal in terms of popularity, age, and sometimes themes can take part in the exchange.
Since this is the ideal solution for how to promote the VKontakte group for free, it is not surprising that you will have to take the initiative into your own hands. To make such an exchange, try contacting the administration of similar competing groups. If they refuse, you should write to other public, from disjoint topics. Perhaps they will be more accommodating.
One way or another, if your group does not consist of only 100 people, sooner or later you will be able to find those who want to make an exchange.
Contests and prize draws
An important role in the promotion is played by the distribution of bonuses and free “utilities”. In particular, it may be a competition with prizes for the winners.
VK groups often practice such experiments. For example, larger and more authoritative communities often ask to make a repost of some record, in order to then select, for example, 10 winners at random from among those who distributed the record on their page. Who knows, maybe the choice will fall on you.
Often in this way they determine the owner of a new iPhone or some fashion accessory; sometimes they give just money. Since users want to receive a prize, they will be forced to repost and, thus, a record of the competition will be displayed in the news of their friends. This, in turn, is additional advertising for your community.
If you are looking for information on how to promote the VKontakte group yourself and without outside help, this method can be very useful to you. The main thing is to think over the concept of the competition in advance, determine what will be interesting for your target audience. This, in turn, depends on the subject of the group. Also try to make the widest possible announcement that you are conducting some sort of distribution of prizes. If the competition for them is too small, the whole idea of a draw will be unsuccessful.
Another tip is to combine the methods. For example, the prank method mentioned in this chapter can be combined with the exchange of records with other communities. Thus, you will see how to promote the VKontakte group yourself (in steps). Do not forget to plan further actions to draw up a certain strategy. After all, such an approach is much more profitable than chaotic attempts to act without a clear plan.
Advertising in video, audio recordings
An interesting promotion tool can also be called an advertisement inserted in the names of video and audio recordings.You can meet this everywhere, just go to the appropriate VK news section. This is done very simply: the user uploads a large amount of content indicating the address of his community in the name. When other members of the social network search for the desired content, they will come across the name of the group.
On the one hand, this is a cool technique, since in this way you can upload a really huge number of records. On the other hand, there is not much use for this advertisement, because often people don’t read the incomprehensible endings of song titles (or videos). Therefore, the chances that someone will be interested in your public are small, but they are.
Professional promotion
For those who were interested in how to promote the VKontakte group for free on their own, we gave some general recommendations and key methods. These methods are the most obvious, therefore, how efficient they are, you can understand only after direct practice and application of the described strategies in life. As for more effective and faster results, they can be achieved for a fee. In particular, if you need a group to promote goods and services, you can invest in its promotion. For example, such a service is provided by various SMM agencies.
The meaning of their work is very simple: you need to choose the most effective strategy for a particular topic and use it, connecting both paid advertising and various socially significant events. For example, it can be some loud competition with valuable prizes or, on the contrary, the mass distribution of small prizes. It’s just that, unlike you, social media companies will do it professionally and, possibly, better. Although, again, this is not guaranteed.
Further advancement
You should also consider one point that few people think at first - this is further community support. If, for example, you recruit 10 thousand participants in your group, you must take care of the really correctly selected content, otherwise they will simply leave your community. This is important, because, as it turns out later, supporting and developing your group is not as simple as establishing and automatically filling it with information.
It will be necessary to really choose the news that will be interesting to your readers and either steal it from other publics (as, by the way, many groups do), or independently search for them throughout the network. There is a special category of groups that are filled with unique content, and therefore are positioned as more individual. It’s easier for them in this regard, since there is no need to adapt to other people's trends - it’s enough to create something of their own, and people will love your product.
We recommend taking care of how promotion will be carried out in the future even at the stage of its launch. After all, it is then that you can achieve significant results in the field of SMM.
Conclusions and Summary
Of course, earlier, at a time when the number of communities was many times smaller, there were much more answers to the question of how to promote the VKontakte group for free and quickly. Some publics were able to gain millions of visitors at that time, which made them very popular today.
If we talk about starting your group from scratch, then this creates a lot of problems for its administrators. For example, they include filling the community, correctly positioning it, creating the appearance of popularity, and so on. Every action you take with your group plays a significant role. And to say in advance how to promote a public if you are a beginner is very difficult.
Much easier for those who already have their own famous groups. For example, having one community, you can advertise in it a second, third and so on, creating a whole network of such groups. Surely, today there are many such networks that consistently bring owners a good income.
You do not have the opportunity to advertise with any other resource.Therefore, you have to get out of the situation on your own - to look for solutions where they are less obvious, to come up with some kind of your own system, your own approach.
