Social networks today are not just a place where you can chat, share the latest news or see new photos of friends. This is a powerful tool for promoting brands, companies, services, products and more. Given the daily number of visits, this opens up enormous opportunities.
One of the most popular and effective ways is to create a community. And the first thing to decide is how to name the group? The main idea is that the name should accurately reflect the purpose. This may be the official page of the company, a trading platform, a society of moviegoers, or some personal group.
Group Name Features
To understand what a group can be called, it is, first of all, to decide on the purpose of the page. For example, it is very important whether it is commercial in nature, for what purpose it is being created, and so on. The name and further development largely depend on this.
The first rule to be learned is that the group name should not be long. Such names are scary, uninteresting and look unattractive. Experts recommend choosing names that consist of a maximum of 4 words. This is the optimal size that readers will definitely enjoy.
Determining what to name the group, it is necessary to imagine that the visitor will see the name first. If he doesn’t like it, then he will not go into the community.
Language selection
There are no specific rules regarding the language. Of course, it is better that the name is in the language in which all the information on the page will be. But here there are some nuances, because if, for example, a company is called in one language, and a community is created in another in order to develop the brand, it is better to indicate the original name.
How to name a group if the name is long and the abbreviation distorts its essence? Abbreviations or acronyms may be used. But in this case, it is necessary to indicate an explanation that will decrypt all visitors to the selected name.
Interest groups
Communities of particular groups of people are very popular, for example, private clubs or student organizations. How to name a group about certain hobbies? For example, for fellow students it is better to indicate the name of the group, university and year of graduation. This will allow others to easily find each other.
For writers, the best option would be to have your own name combined with the title of the work. The same applies to musicians, trainers, or other authoring programs.
For a business, a description of the activity is more suitable. Answering the question of how to name a group in order to interest potential customers, you need to find out everything about the target audience: age, religion, country, gender, etc.
If we are talking about some common things, for example, sports, cats, traveling, then you should choose something common, but reflecting the direction. After all, dogs can be walked, sold, caught, tamed, raised and stuff like that.
Funny names
Humorous names are usually chosen when they don’t know what to name the group. If it is created without a goal and does not have one. According to statistics, such communities rarely exist for a long time. Their founders often abandon this business.
Although there are many very popular groups that were created just like that, and grew into something more. Examples of funny names:
- For those who are trying to run to the apartment before the door slams shut.
- I’ll call my son an iron man, if the group gains 1,000,000 subscribers.
- Opposition of the Dwarves.
- For those who at least once tried to bite their elbows.
- The last one to enter will send a million.
The main bet is made on originality and accessibility. People are more likely to join groups in the name of which there is something familiar or close.
Page title for company department
The official group is usually called the pages created by representatives of the company or organization with the aim of solving business problems. Specialists recommend indicating the purpose of the company and the scope of the department for which the community is being created.
Why are they created? Mainly to popularize the services of a service or product, as well as to communicate with people. Therefore, the name of the community should clearly tell all visitors what awaits them and what they can count on.
Thanks to these pages, quite a lot of employees were hired in various organizations, and many clients turned to them with interesting offers.
Using keys in the title
In order not to write in various publics “help name the group so that it becomes popular”, you need to familiarize yourself with the basics of promotion. All information on the Internet is located on certain words or keys that most accurately reflect the essence of the information on a particular page.
To achieve success, high traffic and a large number of subscribers, you need to use these keys in the name of the community. This method has 2 advantages at once.
Firstly, the chance will significantly increase that a person will find this particular group through a social network search, which means that attendance will increase and the subscriber base will begin to grow.
Secondly, the number of conversions from search engines will increase. With the proper use of keys and the usefulness of information on the page, in the TOP of search engine results will be communities from social networks.
After reading the name, a person must understand for himself that he will be able to find answers to his questions in this group. He should be interested, but for this you can save some intrigue, leave something unspeakable.
Also, according to statistics, the numbers in the title work quite well. For example:
- 5 ways to lose weight before the summer.
- 10 main mistakes of women.
- 7 tips for a perfect first date.
Having a number means that there is a specific number of steps or tips that really work. Not just “how to make hair beautiful”, but “8 secrets of beautiful hair”. Sounds better, more promising and specific.
It is better to take the time to find the perfect name than a name invented on the way home. Very often, success depends on the first impression, and it is formed only once.
