Those who have already thought about how to open a nightclub from scratch, initially understand that this will have to be very well spent. Therefore, this type of business is suitable only for those entrepreneurs who have a large start-up capital.
At the same time, a nightclub is a very profitable and very interesting business that can bring decent dividends to its creator. Therefore, if you decide to open a night club, the business plan of which has already been thought out to the smallest detail, then you have made an excellent choice.
Underwater rocks
Before you open a nightclub, you should understand that such a business is quite competitive, in connection with this part of the nightclubs is closed, not having worked for a year, or sold to other owners. The reason for this is unwillingness or inability to establish the concept of the club and get in touch with a potential audience.
That is why, before opening a nightclub from scratch, it is recommended to conduct a good analysis of the nightlife market, including focus group questionnaires and marketing research. These events will help you decide what your target audience wants.
According to statistics, approximately 70% of the institution’s profits come from regular customers. Therefore, initially you need to determine who the club is designed for: teenagers from the outskirts, “golden” youth, businessmen or representatives of sexual minorities. The music, interior, the price of drinks and even the level of service will depend on this. However, it is not worth discovering something alien to yourself (for example, a convinced straight man establishes a gay club), since such an idea is unlikely to bring success.
Room
The first stage in the process of founding a club will be the construction or search for a ready-made suitable building. Ideally, the building can be erected independently under the developed project. But before you build a nightclub, take a good look, it is quite possible that the best and cheaper option is to buy or rent abandoned pioneer palaces or culture (other buildings), there are a lot of them in provincial cities (although in the capital, look for similar empty structures already unreal).
In most cases, a competent choice of location affects the success of the institution. It should be borne in mind that a fashion club, which is designed for the upper class, should be located in the city center, and for more democratic institutions, the outskirts of the city are also suitable. For youth clubs, one of the most important conditions is that it is convenient to get to it both by land and metro.
You should not open a nightclub on the first floors of apartment buildings. Even if local authorities give you permission to do this, and the club has excellent soundproofing, indignant local residents will still not allow you to work properly. In any multi-storey building, there are several pensioners who will constantly call a police squad, as a result of which your parties will constantly break down.
What do you need to open a night club? You only need a separate room that meets a number of requirements: it has a sufficient area (it is recommended to make the main hall with a dance floor of at least 250 sq.m.) and high ceilings (about 4 m), where you will need to hang sound or lighting equipment.
Night club: business plan for a profitable business
First you need to register your business. You can open an IP or a limited liability company. Next, you need to determine the range of services provided. It could be:
- dance hall with music;
- restaurant hall;
- a hall for talking and relaxing;
- bar counter;
- karaoke room;
The list of services, of course, can be expanded at your discretion, taking into account customer requests.
The club will also need to buy equipment:
- a set of lighting equipment (floodlights, LED heads);
- DJ console;
- powerful speakers.
Interior design
If we talk about the interior, then something is hard to say for sure. You can spend 2 thousand dollars on an ultra-modern design, but there will be no visitors, or you can limit yourself to a couple of hundred dollars, and the club will always have a full house. The thing is that night clubs “sell” the atmosphere, and only after that comes the design, drinks and dishes. For example, in recent years there has been a trend in fashion to use a rough tree (such a solution will also cost inexpensively).
Before starting the finishing work, it is necessary to draw up an appropriate project. It will be quite difficult to do without specialists here (they will have to spend about 2-5 thousand dollars on their services). Start with a general concept.
This approach will avoid unnecessary costs and several times reduce the amount in the estimate. Professionals can also help with obtaining permits that are required for a nightclub to function. A business plan must include these costs.
Staff for the institution
After obtaining documentation, purchasing equipment and decorating the hall, it is still necessary to select personnel. A nightclub staff should roughly consist of:
- directors;
- manager;
- Creative Director
- 1 or 2 administrators;
- 6-8 waiters;
- cooks - 4-5 people;
- bartenders - 2-4 people;
- DJ - 1-2 people;
- 2 cleaners;
- cloakroom attendant - 1-2 people.
As for the protection, there is no unequivocal opinion. Some businessmen create their own security structure, while others invite employees of security companies. The functional duties of security should include not only ensuring the safety of visitors from external threats, but also maintaining order in the hall (in particular, to prevent the spread of drugs), because visitors can be very different.
Naturally, all personnel should correspond to the level of the club and have at least minimal experience in such a field.
Chief employee
According to many experts, the success of any entertainment institution depends on the promoter. From the unprofessionalism of the administrator, even the most hyped and ultramodern night club will suffer. The business plan of the institution can be thought out to the smallest detail, but if you hire a mediocre administrator, then it will burn out in less than a year.
The specialty “promoter” cannot be obtained at any institute; this can only be learned in the process of work. His main duty is to attract visitors. The promoter should direct the club's activities in line with the designated concept - starting from the musical direction and ending with the organization of various parties. This person should be able to create a holiday.
Financial plan
If you plan to open a nightclub in a small town, then on average you need to have about 10-15 million rubles to start. This amount includes the following expenses:
- premises - from 5.000.000 rubles;
- repair and design - about 500 thousand rubles, the lion's share here will go to the installation of high-quality light and sound.
- obtaining documentation - approximately 500 thousand;
- equipment - 250-500 thousand rubles;
- salaries of staff - 3-4 million rubles per year;
- advertising and marketing - about 100 thousand rubles.
To quickly find your place on a dark street, order a neon sign that will shine in all colors. A linear meter of neon will cost about 10-40 dollars. However, some institutions (especially closed ones), on the contrary, do not specifically establish a catchy sign so as not to attract unwanted visitors (and their own, they say, already know about the club).But before installing the sign, think about what you can call a nightclub, it's hard to advise something here. The name of the institution should correspond to its orientation.
Profit
You can count on such income:
- Sale of entrance tickets - 7 million rubles per year.
- Profit from alcoholic beverages, snacks - 6-8 million rubles per year.
- The income from various additional services is about 2-3 million rubles. For example, you can get additional profit from sponsors. Since alcohol and tobacco advertising is banned on television, a nightclub will be a great place to advertise such products.
Estimated Benefit
Consequently, the estimated income for the year will be 17-18 million rubles. Please note that we calculated the profit of the club, which will operate in a small town. If you take the capital or major cities, then the profit will be more than 2-3 times. However, the costs, of course, will also be much larger.
In practice, an institution usually pays for itself in 6-8 months. Therefore, the opening of a nightclub can be confidently considered a highly profitable business.
