Sooner or later, a person moving forward wants to take up their own business in order to live according to a convenient schedule and realize their ideas without strict control by the management. The main question arises: "How and what is the best way to open a business, with minimal losses and decent profitability?"
Service market
There are a million options, it is important to determine personal interests, initial capital and ultimate goals. The availability of special education can become the foundation in the foundation of entrepreneurial activity.
Women with pedagogical education are often attracted by the organization of a children's club that promotes the early development of abilities and creative talents.
The country's population is growing, and therefore the problem with kindergartens is the main one in the family circle. The placement of a child in a preschool institution from the state is problematic and usually goes beyond the set time frame, which creates inconvenience for mom to return to work. To solve such nuances, the market offers a new type of service - children's clubs, which for children of all ages offer courses in drawing, reading, writing, acting, needlework, etc.
Option selection
Novice entrepreneurs ask themselves: “How to open a kids club, what investments are needed, are there any possible risks?” For a business to be successful, it will be necessary first of all to decide what goal you are pursuing when establishing a cognitive club, what specialized classes will be based on, and determine the age limits of the target audience.
There are many options, such as:
- Preschool education of children with the study of the classical sciences;
- creative development of children and their self-realization through natural talents;
- courses with a linguistic bias, mathematical.
And this is not the limit.
Organization of the interior
When the orientation of the institution is chosen, you need to be puzzled by the creation of a characteristic interior in the room, plan the zoning: where will the classroom be, where is the playroom, in what part should the waiting room for parents be placed, choose colorful decorations and furniture attributes that are acceptable.
You can take a place for a mini-buffet for the sale of juices, sweets, oxygen cocktails, pastry buns and only organic products.
Planning
Having marked the direction of your institution, feel free to sit down at the children's club’s business plan. The main thing here is to provide for the important components.
Depending on the direction of the club, you need to create a list of tasks. If it is, for example, theatrical art, then it will be approximately like this:
- draw up a lesson plan, highlight the relevant disciplines: acting, speech development, stage exercises, creating an artistic image and others;
- select qualified personnel, in particular, experienced teachers with teacher education;
- come up with a "chip" that distinguishes your club from other similar ones, for example, offer parents a set of classes at a loyal price and with a bonus - a free lunch for the child with each visit;
- procure professional literature, textbooks, board games, thematic costumes for the implementation of production scenarios, musical instruments, etc.
The subtleties of business
Not sure how to open a kids club? If you are full of positive, self-confidence and have a high capacity for work, do not worry.Sociability also does not hurt, as you have to communicate with customers (parents), children, and staff. Here you will need to adapt somewhere, to be condescending to claims (if any), smiling and friendly, regardless of your own mood.
Important points
And now, when the idea is described in detail, you can begin to thoroughly draw up a children's club business plan with details. The calculations will include several items: rental of premises, utility bills, special equipment, salaries for employees, advertising promotion, unforeseen expenses (they also need to be paid attention to). Next, we will present the stages of compiling a business plan and talk about what you should pay attention to first of all.
District selection
The decisive aspect in choosing a room is the entrepreneur’s budget: either it will be a middle-class children's club, or for wealthy families. In principle, both options will be beneficial if it is reasonable to get to business and rent a room in a suitable area.
Elite area suitable for a prestigious club. But the cost of rent, appropriate repairs and decent wages will increase significantly. Although in the ratio of expenses / incomes, profitability will be tangible.
For an economy class club, an ordinary area is suitable, but with good traffic. If teachers take highly qualified employees, then people from all parts of the city will take their offspring for additional training.
Although the central district is considered the best option. “Fresh” places are also fresh streets next to new buildings, where offers for services of this kind are practically absent.
Room requirements
The total area of the premises should be at best 70 squares, but not less than 50. Since at least one room is reserved for classes, it is necessary that there are three or more. The presence of a bathroom equipped according to SES standards is also required.
By the way, regulatory authorities require the location of an institution of such a plan on the ground floor or higher (in no case in the basement and in the basement). Streams of daylight and fresh air must certainly enter the room where the children are.
It is desirable that the entrance to the club was free access, there were parking lots nearby for the convenience of visitors.
Recruitment of Qualified Personnel
The most important rule when selecting staff for working with children is experienced teachers with the appropriate education.
Knowing in general terms how to open your own kids club is half the battle. Further, much attention should be paid to the selection of personnel. The well-known phrase “personnel decide everything” was not invented in vain; a productive business is being built on them in the future. It is the teacher who is able to interest children in cognitive activities, to draw them into the subject studied, and thus to keep them in the kids club, inciting them to constant visits. In a word - to inspire the trust of children and their parents.
When interviewing, it is important to pay attention to the qualifications of the future employee, length of service, appearance (accuracy, cleanliness, restrained style). The children's teacher should be friendly, smiling, sociable, adequate and loving little children.
Equipment for the kids club
The situation in the room should attract and delight smart babies, as well as directly their parents. Therefore, you need to pay attention to the selection of special equipment (preferably from environmentally friendly materials), interior items, colorful decorations, arrangement of play areas with soft pillows and inflatable furniture.
All the little things should be taken into account, for example, so that the dressing shops are both convenient to use and have an attractive design, color. In the waiting room for parents you need to buy comfortable chairs or ottomans, put a cooler with water, a bowl of candy.
A wardrobe should be placed at the entrance. It should have a sufficient number of shelves and hangers.
In the playroom, the kids will enjoy the Swedish wall with ladders, ropes, rings and horizontal bars. In this case, the floor must be covered with soft sports mats.
Classrooms should be equipped with chairs, tables, cabinets, but not in large quantities, so that there is free space. The situation should not oppress, but contribute to the full assimilation of information.
A ventilation system is also necessary, and in the summer, air conditioning will not be amiss.
Advertising moves in club promotion
If the question is how to open a children’s club from scratch, then advertising should be very active and extensive: directing signs and signs on houses, fences, billboards next to the roadway, banners on city streets.
A good option is to hire promoters to distribute promotional colorful flyers with brief basic information about the kids club.
The World Wide Web cannot be ruled out. On the Internet you can advertise on forums, thematic sites about children. You can create and maintain periodically a blog with informative sections.
In the future, it will work as a business engine Word of mouth which is considered the most effective advertising. Satisfied parents are happy to distribute information about you among acquaintances and friends.
Legal business conduct
When you know, it would seem, all the nuances of how to open a kids club, do not forget that the main role is given to obtaining a license. If you decide to name a kids club educational institution for legitimate activities it is important to get it.
In the case of the creation of the usual educational center for kids, a license is not required, only registration as an LLC or individual entrepreneur with the opening of a personal account is required.
Estimated investment calculation
The final stage will be the calculation of the required costs for entry into the "children's" business (in rubles):
- company registration - about 10,000;
- repair - 150,000;
- furniture and equipment - 100,000;
- games, teaching aids, books - 50,000;
- office equipment (computer, copier, printer) - 30,000;
- voluminous advertising sign - 35,000;
- rental fee - 50,000 per month (70 sq. m)
Total: 425,000 rubles.
However, get ready for monthly utility bills. They are installed individually, depending on the consumed energy, water and occupied area.
Having studied this information, we can safely assume that now you are more competent in matters regarding how to open a children's club, how much to rely on and what to strive for. If all the conditions are met, after six months the club will begin to pay for itself, net profit will go, which will increase incrementally. Good luck in achieving the goal!
